Sales Product Development

TERESA MARTINI

*** **** ******

Weston, VT *****

951-***-**** cell

802-***-**** home

*****************@*****.***

SUMMARY OF QUALIFICATIONS

Qualified professional background encompassing over 20 years

experience in positions of increasing responsibility,

Requiring effective Merchandising, Product Development, Business

Development, Team Management, Analytical,

Inventory Management, Marketing, and Decision-Making Skills.

Impressive History of Accomplishments: consistently exceed sales and profit

plans through development of new business opportunities, creative brand and

assortment merchandising, developing and sourcing new products from around

the world and negotiation with vendors to share costs of product

development, advertising, and merchandising.

Excellent Administrator: excellent team leader; train and manage large

teams to meet corporate goals; set and adhere to budgets; accurately

forecast both revenue and inventory turns; set and monitor policies and

procedures for efficient operations; hire, train and evaluate executive and

administrative support personnel creating a bench of talent for company

growth.

Communication skills: able to articulate ideas; establish a rapport with

diverse groups within and outside the organization and establish

multifunctional teams across the organization.

Outstanding Merchant and Marketer: proven ability to gauge the marketplace,

create new business plans, negotiate profitable vendor programs, supervise

the development and sourcing of products from all over the world, identify

trends, supervise the selection of appropriate assortments to maximize

sales and profit potential, carefully monitor sales and quality to maintain

stock integrity.

PROFESSIONAL EXPERIENCE

2010- Present VERMONT COUNTRY STORE Manchester Center, VT

Head of Product Merchandising and Inventory Management

Responsible for Merchandising, Product Development,

Sourcing, Assortment Planning

and Inventory Management for an over $100 million dollar

General Store website and

catalog business Managing 2 teams (36 people). Oversee

negotiation, selection

pricing, inventory and layout. Achieved successful

Winter and Spring Seasons through

promotion planning . Known as the place to buy

"Practical and hard to find products"

recognized there was a financial opportunity to develop

a plan to include more practical

products that were akin to Vermont expertise in cold

weather. Taught sourcing from

overseas, integrated the merchandising and purchasing

teams and changed all

advertising layouts for financial success coming to

fruition in Fall 2011. Working on

Strategic Initiatives for the next 3 years to present to

the board in August 2011.

2008-2009 CURRENT INC Colorado Springs, CO

Vice President Merchandising and Product Development

Responsible for Merchandising, Product Development, Marketing, Assortment

Planning, Sourcing, Licensing, Creative and Production for Current and

Colorful Images websites and catalogs. Specific Duties; Managing 6 teams

(50 people) including; 2 Merchandising teams, Product Development,

Creative, Photography and Production. Oversaw budgeting and planning from

product from inception, sourcing, negotiation, pricing, licensing,

assortment planning catalog and web merchandising. Beat budgeted sales

plans in a difficult financial environment, increasing both gross margin

and contribution achieving profitability.

. Despite a downturn in the economy, successively met the challenge and

turned around the business for both brands through brand redevelopment,

change in product and pricing strategy, change in contact strategy, new

promotions resulting in beating sales plans YTD, driving out costs,

increased gross margins and contribution. Achieving Profitability for

the first time in 15 years.

. Created appropriate analytics, training the team of merchants to make

fact based assortment decisions.

.

2006- 2008 SMITH + NOBLE, Corona, CA

Director of Merchandising

Responsible for Merchandising, Marketing, Product

Selection, Assortment Planning, Product Development, Sourcing and Supply

Chain Management for an exclusive Custom Window Treatment website and

catalog. Specific Duties; global sourcing, negotiation and program

development of all product lines. Increased gross margin and overall

contribution through vendor sponsored promotions. Supervised team of 9.

2005. ORIENTAL TRADING COMPANY, Omaha, Nebraska

Director of Merchandising

Supervised the Branding, Merchandising, Marketing, Selection, Assortment,

Product Development, Marketing, and Sourcing of Crafts, Schools Supplies,

Scrapbooking, Beading and Advertising Specialty Products. Specific Duties;

Merchandised 5 titles, 2 websites; negotiated prices, programs, shipping,

quality and terms with both overseas and domestic vendors creating growth

in gross margin, innovative private label assortments and improved

contribution. Developed a highly functional team of 22 of marketing,

merchandising and product development professionals.

. Developed and presented the business plan for the expansion of school

supplies opportunity.

. Launched Hands on Fun private label brand and eventually achieving 128

page stand-alone catalog assortment/website and significant scale in 3

years.

. Turned around to be very profitable Sensational Craft Catalog/Website

by innovating the product development, space allocation, brand

marketing, sourcing and assortment.

. Developed business plans for expansion of the craft business into

Scrapbooking and Beading as well as being responsible for the expansion

of the Advertising Specialty business. Utilizing marketing and

merchandising skills to create stand-alone private label brand and

catalogs all launched in 2005.

DISCOUNT SCHOOL SUPPLY, SMARTERKIDS .COM

LEARNING STAR CORPORATION, Monterey, California

Vice President of Merchandising

Responsible for the Branding, Merchandising, Marketing, Selection, Product

Development, Profitability, Expansion, Quality and Sourcing of School

Supply and Toy products to meet $100 million combined Internet and catalog

business. Specific Duties Merchandised 2 websites and 4 catalog titles,

developed product packaging and promotional pieces; sourced products from

Far East and Europe for the websites and catalogs; Supervised a team of 10

including 2 Vice Presidents.

. Successively grew School Supply Business from $12 Million to $100

Million in 5 Years.

1989-1996 MACY'S DEPARTMENT STORES, San Francisco, California

Buyer-Kitchen Electrics and Personal Care, Buyer Electronics, Assistant

Buyer Electronics

1984-1989 WALDENBOOKS- various positions from Bookseller, Store Manager,

Training their Store Managers to Regional Buyer

EDUCATION

1982-1985 UNIVERSITY OF IDAHO, Moscow, Idaho, Business Management

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