Jelani Bektemba
*** ******** ***. • East Orange, NJ 07017
201-***-**** • ****@***.*****.***
–– Education ––
University of Pennsylvania - Philadelphia, PA 2007 - 2011
Bachelor of Arts in Communication and Minor in Consumer Psychology
Cumulative GPA- 3.20
Newark Academy - Livingston, NJ 2003 - 2007
–– Work / Intern Experience ––
Calvin Klein – New York, NY Summer 2010
• Generated e-commerce sales reports to track trends and inform future merchandising decisions
• Provided website improvement solutions using competitive analysis and customer comments
• Organized and maintained the inventory database by coordinating with clothing manufacturers
• Created and presented a new product line proposal with an intern team
LifeTime Media – New York, NY Summer 2009
• Produced and researched detailed marketing plans for future book releases
• Secured book signings at nationwide bookstores on behalf of clients
• Prepared and disseminated media materials to promote authors and their events
Annenberg Center for the Performing Arts – Philadelphia, PA 2008 - 2009
• Provided customer service to theater patrons and sold event tickets
ConceptLink Consulting – New York, NY Summer 2008
• Researched and implemented online marketing programs to reach current and potential clients
• Explored sponsorship prospects for company public relations events
• Created the customer database and inaugural company newsletter
–– Leadership Experience ––
Sigma Alpha Epsilon - Pennsylvania Theta Chapter 2008 - Present
• Volunteered at community service events such as Soup Kitchen Tuesdays
• Developed rush event budget for over 400 prospective members as a recruitment staff member
Black Wharton Undergraduate Association - Historian 2007 - 2011
• Created monthly newsletters for current members and alumni
• Coordinated and documented club events including the annual Executive Board Golf Outing
Dzine2Show - Penn Fashion Club 2007 - 2011
• Promoted events via guerilla marketing tactics and distributing club magazines
• Planned and executed elements of the annual spring fashion shows such as backstage activities
Goldman Sachs Scholarsʼ Program 2007 - 2009
• Participated in career workshops, case studies and divisional overviews
Umojaa Club of Newark Academy - President 2003 - 2007
• Led more than 40 students in executing and organizing club events
LEAD Program in Business at Duke University Summer 2006
• Designed and presented an original business plan
• Gained key insights from business courses and presentations by senior executives