Sales Marketing

*

Neena Kamra

* *** * ********** ****, Apt *16, Pasadena, CA 91106 ? Phone 404-***-****

? Email: **********@*******.***

EDUCATION

York University, Toronto, Ontario

Bachelor of Arts- Completed 2005

WORK EXPERIENCE

Coty Beauty- Fixture Strategy & Logistics, New York, New York

Coty Inc. is the world's largest fragrance company. The Fixture Logistics

Planner supports the Director in leading the fixture development process

for designated brands from concept generation to execution, ensuring

timing, quantity and COG targets are achieved.

Fixture Logistics Planning Analyst

March 2011- Current

Sole responsibility for leading the logistics and process improvement

projects as identified by the Logistics Director for all mass retail

clients

Define and agree detailed time plans with key development milestones and

proactively track and manage their adherence

Ensure information is forwarded in a timely manner and made more accurate

all along the development process e.g. Specifications, BOM's, Quantities,

Shipping plans

Manage the timely and effective communication of the risks and corrective

actions via the use of project meeting action plans and "Critical Issue/Red

flag" alerts to senior management and other similar tools

Responsible for implementation of strategic supply chain agreements with

suppliers including material release agreements and inventory management

strategies

Develop project timelines and manage fixture replenishments for all mass

retail clients in both the US and Canada (Walmart, Rite Aid, Walgreens,

Duane Reade, Shoppers Drug Mart, Katz etc.)

Approve/challenge the parameters of the subsequent receipt, production and

inventory plans for all Fixtures and Materials created by the Production

planning department to ensure inventory windows and service levels are

maintained during the launch period

Review and manage forecast transmission and fluctuations in sales/forecast

at sku level during the launch period

Formalize and agree the appropriate planning parameters with production

planning to ensure the effective transfer of SKU's from "make to order"

managed by Logistics planning to "make to stock" managed by Production

Planning

Support the coordination of the seamless integration between all

Operational, NPD, Creative, Marketing and Sales processes and functions

involved in developing and launching new fixtures

Create and/or lead the execution of action plans and other initiatives to

ensure improvement in all work processes

Creation, maintenance and reporting of departmental and Logistics process

performance indicators, including demand forecasts

Support the co-ordination of the Bill Of Material (BOM) process for all new

fixtures ensuring accuracy and minimum rework

Victoria's Secret Beauty- Operations, New York, New York

Victoria's Secret Beauty is one of the market leaders in a wide range of

beauty products. The Associate Operations Planner is responsible for

monitoring the status of initial purchase orders to store allocation.

Operations Planner

July 2010- March 2011

Created exit strategies for discontinued and broken product styles

including consolidation requests

Partnered with Buyers, Visual Merchandiser/Visual on incoming product to

support seasonal and event store sets

Managed inventory plans from investment through allocation execution,

including ongoing assessments and updates

Cost Analysis for Plant and Warehouse operations as opportunities and

projects are identified

Budgetary responsibility including budget administration and cost control

Coordinated the streamlining of the Production Control/Planning/Inventory

Process (MRP)

Developed longer-term operational improvement programs and solutions for

problem suppliers (i.e. new packaging to improve damage rates or shipping

out of different plant to improve fill rate)

Partnered with cross-functional teams to use demand based replenishment

orders to increase inventory turns and optimize inventory throughout the

supply chain

Generated and distributed monthly and quarterly forecasts to assess

anticipated delivery

Reviewed sales/financial analyses (what sold/did not sell; determine which

categories have potential to move upward; cost/benefit analysis; data

process modeling/analysis of problems, regression analysis)

Synthesized findings and derived conclusions from analyses and make

oral/written recommendations to upper management. Executed tasks related to

core operations projects and/or process improvements

Estee Lauder- Travel Retail, New York, New York

Estee Lauder is one of the leading manufacturers and marketers of quality

skincare, fragrance, and hair care products. Global Business Planner

(GBP) is responsible for developing new product volume estimates/forecasts

from the Innovation stage through the Monitor stage.

Global Business Planner

October 2008-July 2010

Supported brand marketing & financial objectives through the New Product

Launch process

Compiled forecast and historical sales data from Global forecast system to

assist with preparation of objective, fact-based,

detailed projections (18-9 months before Ship Date) for each saleable

sku/ market combination

Volume support PSF quantities and eventually translate into forecast and

cannibalization guidelines to support one plan

Prepared detailed analyses, for New Product Launch Proposal, of historic

internal and external like-product performance

(shipments and sell thru where available. Include most-likely

scenarios for cannibalization, marketing support, category growth

projections and launch pipe requirements)

Re-validated launch assumptions prior to ship date Summarize launch actual

vs. proposal to assist manager in communication

with Regional's to gain consensus where results differ materially

from original projections

Investigated unexpected and/or missing forecasts and approve final forecast

volumes Issue final recaps comparing actual forecasts to GBP forecast

guidelines explaining significant variances based upon feedback from

Regional and affiliate

management

Re-casted launch projections in accordance with Plan timeline as needed

throughout the Innovation to Execution stages and

issue detailed forecast guidelines by market/sku combination to affiliates

for local forecasting (12-9 months before Ship Date)

Partnered with Strategic Costing team to provide input to New Launch cost

objectives

Prepared, analyzed and issued all new product tracking reports such as the

New Product Forecast Recaps, Newness Analyses

Provided forecast accuracy by Region for key new launch initiatives and

prepared and analyzed GBP slides for monthly SIOP

Rogers Communications- Toronto, Ontario

Rogers Communications is one of Canada's leading communications companies,

particularly in wireless communications and cable television. As a

Marketing Analyst in the wireless division, the main responsibilities

included reporting and analyzing large sets of data, and designing and

implementing test plans to increase customer growth.

Marketing Analyst

January 2007- July 2008

Conducted market research to determine customer needs and impressions of

department goods and services; designed survey instruments and coordinated

the collection of data; prepared reports setting forth customer attitudes

and trends and appropriate marketing recommendations and conclusions

Developed marketing plans and strategies for the department; formulated

long range plans for marketing activities; created strategies for the

introduction of new goods and services and the expansion of existing

services;

Designed advertisements; prepared press releases and articles; developed,

wrote, edited and laid out departmental publications; coordinated with

printers and other personnel to ensure publications are printed according

to budgetary and other requirements

Utilized Google Adwords/Adsense search engine marketing campaign

management, Google Analytics integration, and SEO strategy and execution

Routinely modernized the website to remain current with specials and events

Acted as the primary liaison between the marketing, operations and sales

team

Heritage Education Funds (HEFI)- Toronto, Ontario (Canada)

HEFI specializes in Registered Education Savings Plans for families to

reach their education goals. The Operations Analyst meets with team

members and audits files for the purpose of analyzing all management and

organization practices.

Operations Analyst

August 2005- January 2007

Monitored various fraud prevention/detection and suspicious activity

reports to identify potential risk and/or losses

Developed detailed test plans and participated in the testing and

implementation of new systems to improve customer satisfaction

Worked closely with the Accounting and IT departments as well as internal

and external customers to re-mediate issues with customer accounts that

have been compromised

Assisted with project planning, scheduling, status reporting and project

budgets

Voluntarily contributed to the Events Committee by planning team building

events, raising money for local charities and event planning for annual

company events such as the holiday banquet

Operations Associate

Analyzed operational problems, identified probable causes, and recommended

solutions

Used computers extensively in querying customer accounts

Audited phone records to ensure accuracy of financial transactions

Resolved customer requests, questions and discrepancies frequently

requiring analysis of situations to determine best use of resources

INTERNSHIPS

mtvU- New York, New York

July 2008- January 2009

Affiliate Relations Intern

mtvU is MTV Networks' is the largest and most comprehensive media network

exclusively for college students.

Wenner Media, New York, New York

July 2008- January 2009

Advertising Direct Response Intern

Wenner Media is a magazine publisher that owns Rolling Stone Magazine, US

Weekly and Men's Health.

TECHNICAL SKILLS

Proficient with MS Office Vista/03/XP/97, PowerPoint, Word, Excel,

Microsoft Project, Forecast Pro, Oracle, Lotus Notes, Outlook Express,

Access, PhotoShop, Facebook, Twitter, Bing, HTML/DHTML, Mac, SAP, Optiva,

Dreamweaver, SiteCore, InDesign, Symbian, JavaScript, CMS, Viral Marketing,

Google Adwords/Adsense, Google Analytics, Webalizer, Woopra, SiteMeter,

AWStats, eLogic, SEO, SEM, Blogs, SMO, DoubleClick/PointRoll, FTP and

Networking

AFFILIATIONS

Volunteered at Hospice Advantage

October 2007-2008

Volunteered at the National Collegiate Sales Competition

March 2007, 2008

Volunteered at The Scott Mission

September 2001-2005

Volunteered at Covenant House

September 2001-2002

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