Marketing Sales
Resume:
Robbie Reddy MARKETING • PROMOTION CONSUMER PRODUCTS • LICENSING
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** ******* ****** ****** ** 92677
******@********.***
PROFILE • Highly experienced product marketing specialist. B2C and B2B
• Strategized, launched and managed marketing programs budgeted from $100 thousand to
$5+ million for Action Sports brands including:
Hang Ten • Ocean Pacific • Keds • Rockport • Lightening Bolt
• Led and collaborated with creative teams for estimated 100+ marketing campaigns including:
Advertising Cross-Promotions
Point-of-Purchase Events
Retail Display, Signs, Fixtures Public Relations
Sales Support Trade Shows
Retail Support/Promotions Collateral
• Effective liaison with retailers, sales force, licensees and manufacturers
• Skilled graphic designer/artist with strong knowledge of production process
• Product design, prototype and model making experience
HIGHLIGHTS • Initiated successful retail support programs for Specialty, Department and
Mass-merchandise stores including Ron Jon’s, Macy’s, Kaufman’s, Wal-Mart, others.
• Developed strategy and campaign to re-introduce Hang Ten Originals line achieving 40% sales
increase in 12 months
• Conceived and implemented $3+ million consumer/trade campaign executed through grassroots
marketing via Surf, Skate and Alternative retailers.
• Directed “Kids for Animals” cross-licensing agreement for Hang Ten Kidswear with San Diego Zoo
achieving 20% increase in brand sales in one season.
• Excellent research and analysis abilities. Developed and implemented upward of 50 marketing
research studies (primary, secondary, proprietary, focus groups.) Macro and micro trends.
VICE-PRESIDENT MARKETING
POSITIONS
HELD Hang Ten International
• Directed all strategic marketing programs for this $400 million global licensor of branded Apparel,
Footwear and Accessories.
• Acted as marketing creative director and brand manager, defining brand image and message.
• Coordinated with all in-house and outside resources to ensure clarity and consistency of message.
• Negotiated media contracts resulting in 15 % savings and bonus editorial coverage.
MARKETING MANAGER
Ocean Pacific Surfwear
• Developed and managed $4 million marketing/advertising program for OP Junior’s, Children’s,
Accessories and Footwear divisions.
• Upgraded department’s graphic and creative standards, vastly improving visual appeal and
effectiveness of entire marketing communications program.
• Management team for OP Pro surf contest attracting 100,000 attendees over 6 days.
Robbie Reddy
MARKETING • PROMOTION CONSUMER PRODUCTS • LICENSING
•
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ADVERTISING AGENCY ACCOUNT SUPERVISOR
POSITIONS
HELD
• Liaison between agency and clients, managed relationships, new business development
• Supervised accounts for more than 25 companies, marketing 50+ products in 10 different industries
• Accounts included:
Gerber • Gant • Rockport • Whiting & Davis • Dunhill • Cross
MORE PRODUCT DESIGN, DEVELOPMENT & PROTOTYPING
• Hands-on product design: ideation, illustration, materials resourcing, laser, acrylic, rapid prototyping,
3D computer modeling
Advanced Technology Education Park, Tustin, CA
SOCIAL MEDIA
• Developed strategies and techniques to integrate Social Media in Marketing Plans. Hands-on Social
Media evaluations/plans for Action Sports Industry including Oakley
University of California Irvine
MAC & PC PROFICIENT
• Software: Adobe Photoshop, InDesign, Illustrator, MS Excel, Word, PowerPoint, ACT,
Solid Works CAD
EDUCATION B.S. BUSINESS ADMINISTRATION/MARKETING
Graduate Level Study: Marketing, Advertising, Consumer Behavior, Business Law
University of Rhode Island
ART & DESIGN
University of RI, Arizona State University, Scottsdale Artist School
PRODUCT DESIGN & PROTOTYPING
Advanced Technology and Education Park, Tustin, CA
INTERESTS LOVE: Art, Design, Classic Cars, Travel, Ideas, Animals, Europe, Designer Vinyl Toys
DISLIKE: Convention, Boredom, Negativity
DO: Paint, Hike, Swim, Read, Bike
VALUE: Laughter, Intuition, Intelligence, Imagination, Vision
Contact this candidate