Manager Sales
Resume:
RESUME
Claudia Coleman
** ******** **** **., ****** Hills, CA 92653
claudiajcoleman
@gmail
.com
Objective – A Management Position where my skills, dedication, experience and knowledge will
contribute to successful marketing, program management and product launch initiatives.
SKILLS
Understanding of advanced technologies
Strong belief in the power of relationships
Creative thinking and intuitive problem solving
Expert at planning and organizing tasks and projects
Immaculate attention to detail
Superior writing and editing skills
Independent decision making
Exceptional communication and presentation skills
Works well in cross functional teams
Highly adaptable
EXPERIENCE
Marketing Communications
Develop Customer programs and advertisements to increase brand awareness
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relationships that result in case studies, success and lead generation.
stories and references. Develop and execute go to market public
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Creation of collateral and sales tools relations plans including press releases, media
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including case studies, customer testimonial outreach and analyst briefing.
videos, case study guides, product briefs, web Plan, develop and participate in trade shows
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content, white papers, competitive battle cards and corporate conferences.
and forum endorsements. Management of annual and campaign
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Effectively market products through direct budgets.
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mail, e mail, social media, web marketing, trade Collaborate with internal stakeholders to
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shows, case studies, webinars and develop effective messaging.
Marketing Project/Program Management
Lead corporate initiative in the launch of Establish shared vision across company by
● ●
innovative products, programs and services. building consensus on resources and priorities
leading to successful execution.
Develop and manage business process to Conduct market research and market
● ●
maximize efficiency in a constantly evolving analysis to enhance user satisfaction.
environment. Manage the project life cycle process for
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Implement standardized project complex technology projects involving multiple
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management practices by incorporating the groups throughout the company.
disciplines of go to market strategies, product Develop, track, analyze and manage metrics
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readiness and operations impact preparation. and resources in order to execute projects within
time frames.
Product Marketing
Participate in the strategic process for Provide product briefing and training to
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defining product, positioning, pricing and internal cross functional teams.
promotions. Develop and conduct informational customer
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Develop and refine content for product facing communications including webinars,
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messaging and positioning. email, blogs, forums, learning center, technical
Collaborate with Marketing to produce documentation, white papers, social media,
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collateral, website messaging and sales promotions and newsletters.
enhancement tools/programs that align with
company and product strategy.
Business Development/Strategic Alliances
Identification, qualification, recruitment, Leverage existing 3rd party relationships to
● ●
enablement and management of focused build stronger alliances with current partners and
strategic relationships evaluate, prioritize and deliver additional
Collaboration as part of a team to build and integration solutions through new alliances.
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grow strategic partnerships and execute on joint Negotiate and manage OEM, reseller and
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selling propositions including referral, influence, referral agreements.
co sell and resell programs that provide clear Support the direct sales organization in
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revenue objectives for both parties. leveraging ISV. MSP, VAR and SI based
Develop business cases for potential relationships to shorten the sales process and
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alliances by performing research on market increase end user customer business value.
opportunity/valuation and partner business/
technical viability.
HISTORY
IT Management Software
2007 – 2011 Kaseya
Senior Project/Program Manager
Senior Product Marketing Manager
Marketing Communications Manager
Biometric Identity Software
2005 – 2007 Imageware Systems
Director of Marketing
Application Development Tools
1998 – 2005 Starbase/Borland
Director of Strategic Alliances
Analysis & Design Tools
1995 – 1998 Objectshare
Marketing Communications Manager
Application Development Tools
1990 – 1995 Select Software
Director of Strategic Alliances
EDUCATION
BA – Marketing Communications Chaffey College Rancho Cucamonga, CA
MBA Preparation Program Pepperdine University Employer sponsored
References available upon request, or
view
my endorsements
on Linkedin
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