Manager Quality

PATRICK BRIAN PETERSEN

**** ****** ****** ********@***.***

Cell: 612-***-**** Home: 952-***-****

Waconia, MN 55387

PROFILE

Innovative, energetic, creative, versatile and results-oriented Communications Manager and Copywriter

with significant years of experience in writing for integrated marketing campaigns and company branding.

Accomplished in the development and execution of creative communication materials specifically tailored

to meet business needs. Copywriting for all platforms: print, web, social and broadcast media.

Exceptionally detailed, organized, loyal and persistent. Interpersonally talented with a demonstrated

ability to build and lead successful relationships at all levels. Expertise in the following:

• •

Project/Program Management General Management

• •

Communication/Copywriting Negotiating

• •

Planning Training

• •

Leadership Budget Management

QUALIFICATIONS SUMMARY

Project Management / Program Management

• Research, create and manage production of informational materials for 30 client programs per

year, impacting over 10,500 participants annually.

• Grow client commitment (98% annual program retention rate) through development and delivery

of innovative program enhancements on or under budget.

• Grow client base 5% annually through imaginative capabilities presentations.

• Average annual score of 9.8 (on a 10-point scale) from program participants rating: “Satisfaction

with program as a motivator for me to work harder and smarter to achieve similar awards.”

• Average annual Performance Review score of 4.85 (on a 5-point scale) from Supervisor rating:

“Continually provides quality program materials to enhance client satisfaction.”

• Average annual Performance Review score of 4.9 (on a 5-point scale) from Peers rating areas:

“Organizational Skills,” “Innovation,” “Continuous Improvement/Quality of Work” and “Team

Player.”

• Create and champion “subject matter expert” teams resulting in more effective individualized

service to clients and more streamlined internal processes.

Communication

• Establish and facilitate department “Best Practice” Process Improvement sessions reducing

duplicate work effort by nearly 50% and maximizing the effective use of resources.

• Develop and recommend to sales force, original initiatives to grow existing business with a

success rate of 10-15% growth per year.

• Propose to sales force, novel ways to showcase capabilities and acquire new business with a

success rate of 30-35% growth annually.

• Develop creative, informative, succinct communication materials tailored to fit each of multiple

and varied client programs and business sectors.

• Maintain daily written and verbal communication with multi-industry Fortune 500 executives

ensuring message communicated to their valued employees is consistent with client’s business

objectives.

Leadership and Management

• Plan, prioritize and direct work activities for a Communication Team of 14, delivering over 300

client programs per year with annual budgets exceeding $225 Million.

• Improve Communication Team’s ability to manage and contribute to successful projects through

increasingly challenging work assignments with enhanced responsibility, individualized coaching

and targeted training.

• Conduct performance reviews and establish stretch-goals for 14 department employees ensuring

professional growth and development.

• Plan and facilitate 13 successful annual Team Building sessions resulting in increased

productivity.

• Actively direct department meetings and individual employee coaching / workload review

meetings.

• Interview, hire and train new employees.

Patrick Brian Petersen Cell: 612-***-**** Page Two

Finance and Planning

• Effectively manage client workload budget of nearly $15 Million per year, while simultaneously

leading 14-member Communication Team in managing theirs.

• Champion department rollout and training of “Peoplesoft” Financial System technology used for

purchase-order generation and prompt invoice reconciliation.

Negotiations

• Persistently negotiate with and challenge existing suppliers to offer more competitive pricing

resulting in new, often lower costs to department based on volume.

• Encourage existing suppliers to subscribe to “green” practices in accordance with company

values.

• Source average of 15 new suppliers annually.

PROFESSIONAL EXPERIENCE

BI PERFORMANCE SERVICES – Minneapolis, MN 1988 – 2009

Senior Account Manager – Travel Communications 1991 – 2009

Team Leader – Travel Communications 1991 – 2005

Account Manager – Travel Communications 1988 – 1991

KDUZ RADIO – Hutchinson, MN 1980 – 1988

Sports Director / Continuity Director / On-Air personality

EDUCATION

Bemidji State University, Bemidji, MN – Bachelor of Science, Major: Communications; Minor: Psychology

BSU Honors Program Graduate

CERTIFICATION

University of St. Thomas - Center for Business Excellence: Mini-Masters of Project Management, August

2009.

LINKED-IN

Public Profile: http://www.linkedin.com/in/patrickbrianpetersen

AWARDS

• Malcolm Baldrige National Quality Award

BI earned the Malcolm Baldrige National Quality Award. I acted as department spokesperson during

the arduous examination process.

• Minnesota Quality Award

BI earned the Minnesota Quality Award, becoming the first service company to do so. I acted as

department spokesperson during the examination process.

• Guy Schoenecker Quality Award (BI’s Internal Quality Award) Winner

I chaired the Communications and Training Committee, and was an active member of a “Process

Improvement Team” of 10 people who wrote and trained employees on BI’s Mutual Respect Policy.

• Guy Schoenecker Quality Award (BI’s Internal Quality Award) Finalist

I chaired the Communications and Training Committee, and was an active member of a “Quality

Improvement Team” of eight people who wrote and rolled-out a Training Manual for all 150 BI Sales

Account Executives.

Contact this candidate