Marketing Sales

Terry Morrison

***** **** *** ******* ***** ~ Wadsworth, IL 60083

312-***-**** ~ http://www.zapmore.com ~ *****@**************.***

Visionary Marketing Leader

Highly accomplished and award-winning marketing executive with expertise in

directing market and competitive analysis, target audience segmentation and

benchmarking, strategic integrated marketing communications program

development, brand management, online marketing, creative development and

implementation. Creative visionary with proven success in internal and

external communications initiatives, engaging and converting new customers,

increasing market share, and identifying growth and market opportunities.

Adept in performing within dynamically changing marketing environments

requiring focused decision-making. Significant B2B and B2C experience in

the private and public sectors.

Competitive Analysis ( Channel & Business Development ( Market Research

& Analysis

Creative Direction & Integrated Marketing ( Strategic Planning (

Project Management

Brand Management ( Revenue Growth ( Social Media & Digital Marketing (

Innovative Team Leadership

Professional Experience

ZAPMORE CONSULTING (2003 - Present)

A high-impact business consulting, strategic planning, performance-oriented

integrated marketing communications firm.

President

Manage all aspects of strategic coaching and consulting, integrated

marketing communications program development and tactical implementation

for financial and professional services firms. Cultivate positive and

enduring relationships with strategic partners, internal and external

audiences. Provide expertise in developing integrated marketing program

strategies and plans to build visibility, sales and channel impact and

strengthen brand and reputation management. Extensive B2B with public

sector experience.

. Currently analyze market conditions/opportunities and deliver

marketing strategies and solutions for the Public Sector Solutions and

Treasury Management Services teams of JPMorgan Chase as a marketing

communications expert.

. Have served as a long-term contracted marketing consultant;

developing program strategies and implementation for constituent and

state agency outreach communications.

. Contracted for five years as the marketing expert for Devon Bancorp, a

family owned community bank operating on Chicago's north side.

SLACK BARSHINGER & PARTNERS (2000 - 2002)

An integrated marketing communications agency specializing in B2B

clientele.

Partner/Group Account Director

Selected as the Group Account Director for the Financial Services and High

Tech practice areas, which included driving long-term strategic planning to

protect and enhance the agency's competitive position in key market

segments. Directed account development, team development, training, and

forecasting activities. Provided leadership and direction to creative,

account, production, and technology departments. Established the first

account team training/sales incentive programs. Launched the agency's first

internship program.

. Managed the most successful campaign work in the history of the agency

through the market launch of EFTPS On-Line for the U.S. Department of

the Treasury, IRS, and OMB, which included providing innovative

solutions, enhancing efficiency, and increasing time to market.

. Received top national Creative and ROI Performance Awards from peers

for performance excellence on the campaign.

. Achieved the highest client and team satisfaction ratings among all

agency leaders.

. Led efforts to formalize a media planning and buying service, which

enhanced the online and interactive media expertise and marketability

of the firm.

EARLY CAREER

Group Account Director - McKinney Advertising and Public Relations

Manager, Chicago Office - Fallon McElligott

Account Director - Frankel & Company

Education / Credentials

CAPM

NORTHWESTERN UNIVERSITY SCHOOL OF CONTINUING EDUCATION

MS, Integrated Marketing Communications

MEDILL SCHOOL OF JOURNALISM AT NORTHWESTER UNIVERSITY, Evanston, IL

Recipient of the Robert E. "Buck" Buchanan Award - Presented by the

IMC/Medill faculty to the student with a superior understanding of how all

media opportunities can most effectively deliver targeted customer

contacts.

BS, Marketing & Business

UNIVERSITY OF ILLINOIS, Chicago, IL

Awards

Business Marketing Association

Tower Awards - For Outstanding Business to Business Marketing

Communications Programs

Best in Show ~ 2 Golds ~ 2 Silvers

Pro-Comm Awards - Marketing Communications Programs Noteworthy for

Exceptional Return on Investment

3 Best in Division Awards

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