Sales Manager
Resume:
PATRICK RILEY
San Jose, CA *****
*******@**************.***
www.sinisterthings.com
Product Management
Senior product manager who combines analytical, and creative thinking to
define and deliver successful products. 10 years of cradle-to-grave product
lifecycle management experience. Demonstrated ability to listen to
customers and developers, bridging the gap between market requirements and
design restrictions, setting priorities and driving market-winning
solutions.
Product Definition & Feature Requirements
Project Roadmap Management
Market Strategy, Positioning, & Pricing
Product Launches & Messaging
User Interface Design
Marketing Collateral (MARCOM)
Product Demonstrations
Sales Engineering & Support
Highlights
Product Lifecycle Management: Experienced in launching new products,
managing development roadmap, and implementing end-of-life policies.
Cross-Functional Team Management: Lead teams of development and production
engineers as well as sales and marketing managers to deliver quality
products to market. Maintained relationships with OEM partners, channel
sales, and sales representatives.
Market Requirements Documents (MRD): Defined multiple product requirements
including specifications, competitive analysis, positioning, pricing, and
user interface.
Marketing Communications: Generated brochures, data sheets, web sites,
advertising, and press releases in cooperation with in-house and outsourced
graphic designers. Partnered with technical writers on creation of users
manual, quick guides, and procedures. Wrote script for product training
videos; assisted producers in filming, editing, and voice-overs.
Professional Experience
ERICSSON: San Jose, CA 2009-2011
1 Product Manager
Managed product line of ATM switches and network interface cards acquired
from Marconi that had reached end-of-life.
Completed the smooth and successful shutdown of ATM sales and
manufacturing.
Oversaw the development of an OC-48 ATM NIC by external contractors for the
U.S. Military. Managed milestones and budget without adding any cost.
Handled escalated support issues including field change outs, warranty
claims, and new feature development.
Consulted on the sale of intellectual property to Ericsson spin-off
corporation.
2 Other Accomplishments
Managed relationship with market unit in China. Reduced severity and
frequency of problems and escalations. Supervised action items for cross-
functional product team.
Systems expert for Broadband Access product management group, teaching
other product managers on Ericsson tools and procedures.
Created roadmap for integration of Layer 3 features for Telefonica in Spain
and Latin America. Collaborated with local sales experts and engineering to
refine requirements and set priorities.
Coordinated and updated procedure for approving pre-release product
shipments, obtaining buy-in of program management and product development
managers.
Trained product managers on budgetary process, including writing and filing
assignment specifications and using Ericsson tools and processes.
ALACRITECH: San Jose, CA 2007-2009
3 Director of Product Management
Brought 10 Gigabit Scalable Network Accelerator to market, guiding it
through the final board-level design decisions. Gathered market
intelligence and met with key customers to refine roadmap and feature
priorities.
Improved market competitiveness by revising Gigabit product line.
Simplified portfolio and updated pricing. Maintained healthy gross margins.
Energized sales channel.
Established pricing and ordering options with a discounting schedule based
on customer (channel, reseller, OEM) and configuration.
Drove driver development schedule and set engineering priorities for
Windows, Linux, VMware, OpenSolaris, and MacOS as well as iSCSI boot and
other functions.
Wrote MRD for iSCSI BIOS-boot functionality and guided development schedule
and priorities.
Reduced cost, size, and power of final product while accommodating both
optical and copper-based cabling. Guided product development to include
forward-looking SFP+ technology.
Created product proposal for an iSCSI Host Bus Adapter. Delivered
presentation to gauge receptivity by OEM partners and guide future product
development and corporate direction.
Coordinated efforts to receive Gold Partner status with Microsoft. Elicited
numerous end-user recommendations and managed partnership website.
SUNRISE TELECOM: San Jose, CA 1998-2007
4 Product Marketing Manager
Wrote MRDs detailing applications, features, specifications, and marketing
position on a number of products including the SunSet OCx, STT Ethernet,
and STT Metro.
Created end-of-life procedure for obsolete test sets.
Spearheaded improvement for bug and enhancement tracking system, improving
efficiency and transparency.
Conducted technical seminars on 10G Ethernet, SONET, and ATM standards and
testing.
Trained customers on product and technology in classroom and hands-on
sessions. Designed content and lab exercises for all skill levels from new
hires to experienced technicians.
Wrote style guide for Windows-based, bench top test platform utilizing a
touchscreen interface.
Designed one-screen user interface for keypad-based handheld products.
Improved usability and greatly simplified the most common tasks for users.
Crafted fonts for LCD display and personal website. Created full
alphanumerical character set, including upper and lower case and graphical
symbols, in both standard and double line widths.
Patents
#6,898,720: Scalable extensible network test architecture.
#7,386,231: Method and apparatus for testing network data signals in a
wavelength division multiplexed optical network.
Other Experience
ELECTROGLAS: Santa Clara, CA - Applications Development Engineer 1997-
1998
KLA-TENCOR: Milpitas, CA - Applications Engineer 1995-1997
Education
MS Applied Science: UC Davis
BS Physics: UC San Diego
Patrick Riley 408-***-**** *******@**************.*** Page 2
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