Marketing Manager
Resume:
Albert Smith
Austin, Texas *8745
**********@*****.***
SUMMARY OF QUALIFICATIONS
* Experience in Marketing/Social Media/Distribution/Advertising/Public
Relations/Branding/Staffing/Event Production/Sales.
* Highly knowledgeable in New Media Technologies/Distribution, in addition
to expertise in various Windows programs
(MS Office- Word/Excel/Outlook, Internet, etc.).
* Excellent Leadership, Decision-Making, Organizational, Analytical,
Multitasking, Communication, Networking, and Presentation Skills.
Promotions/Marketing/Entertainment Work Experience:
Balcony TV Austin (October 2010-Current)
Artist Relations/PR
. Connect both local and national artists to Balcony TV Austin for video
shoot
. Handle all social media aspects; Facebook, Twitter, etc.
. National artists that have appeared on BTV thus far AWOLNATION,
Bowling For Soup, Bob Schneider, Del Castillo, People on Vacation, and
numerous local artists have appeared
. Balcony TV has over 21.5 million video views world wide
Unofficial South By Southwest/Seven Starr Creative Events and Marketing
(February 2010-Current)
Independent Work
. Grew Unofficial SXSW Page by 20,000+ for 2011 SXSW Events.
. Involved with over 150 bands from across the world for SXSW 2011
. Worked during SXSW 2011 in conjunction with 10+ parties for South By
Southwest Music Festival and in conjunction with numerous brands ie.
Ning, Rhapsody, Buffalo Trace Whiskey, HDNet TV, Novus, Fanbridge,
Irish Music Constellate, My Old Kentucky Blog, and many more...
. Creating marketing campaign for TheSponty.com for SXSW. I quadrupled
their traffic to their website in a less than a week, and continued to
grow their traffic leading up to South by South West Music Festival.
Drove 2500+ new sign-up's to their website in a month, and created
social networking sites (Facebook, Twitter, Linkedin, Myspace, etc.)
and e-mail lists which combined reached a direct target of 60,000+ for
brand recognition in the Austin market in a months time.
. Assisted in Setting up showcases for Universal records/Platform One
Entertainment headliner Crash Kings #1 Billboard Artist.
. Worked with HDNet TV (Mark Cuban's company-owner of Dallas Mavericks)
in securing showcases and promotions for Ray Johnston an artist which
they are doing a 10 part feature on. Individually secured 5 showcases
for Ray Johnston in 2 weeks, and was involved in securing Ray a
showcase spot at Auditorium Shores with Cheap Trick.
. Unofficial SXSW Guide/myself appeared/interviewed with KUT Radio,
HDNet TV for Ray Johnston Road Diaries 2010,HDNet TV Drinking Made
Easy, and The Examiner in regards to my work with Unofficial SXSW
Guide.
Seven Starr Artist Development (November 2004 - Current)
Owner
. Manager of former Recording Artist Kessler (signed to YMA-Distro
through ADA-2008 Release date. Recorded with Jim Wirt/Ross Robinson)
. Feature in Kings of A&R
. Artist Management/Development
. Production of shows
. Booking and contract work for artists shows
. Develop a marketing/promotion stance for all artist
. Handle all financial affairs for artists and also secured investor for
management company
. New Media Marketing
. 2008 Seven Starr Artists Showcase at SXSW sponsored by:
SomethingPunk.com, Fuze, and Nos.
. Involved in setting up 2008 SXSW with Knuckle Rumbler for Rolling
Stone.com, My Old Kentucky Blog, The Aquarium Drunkard, The Smoking
Section, NahRight. Venue was at capacity multiple times for all 4 SXSW
days. We had over 1 million impressions on our events.
. Secured many features and showcases for artists-CMJ feature and
showcase, Away-team.com, reverbnation, AOL Radio, Crusher Magazine, AP
Magazine, Kiwibox.com, The DailyRock.com, Alternative Addiction,
Absolute Punk, Music Exchange, Verizon Wireless, SXSW Showcase 2008,
2007, 2006, secured several national tours for unsigned bands I
represented, and more.
. Took several of my artists from earning $200 a show in certain markets
to making a $1000+ a show. Also secured sponsors for artists-Gibson,
Red Bull, Rockstar Energy Drink, Freebirds, somethingpunk.com, and
more.
Novus Applications (November 2010-June 2011)
Independent contractor
. Worked to secure personalities to build out apps through Novus.
Secured 25+
. Helped with social media presence during South By Southwest Music
Festival
. Setup 4 day event during South By Southwest Music Festival and handled
social media for party had over 17,000 people RSVP for one day party
that Novus was main sponsor.
. Worked in conjunction with team to develop Novus marketing materials
and branding.
United States Census Bureau (April 19, 2010-November, 2010)
Crew Leader Assistant
. Monitored and checked all work of 18 crew members and assigned more
work as needed.
. Worked in the field to take care of difficult cases.
. Kept track of all crew member hours and production to ensure
everything was completed as scheduled.
. Made part of team of 8 individuals that cleaned up and completed the
first round of the Austin census.
Ammo Marketing/Philips Electronics (September 2008-January 2009)
Independent Contractor for Philips GoGear
. Developed and implemented a four month small and large group
concentrated interactive marketing campaign in Austin, TX for Philips
Electronics and their GoGear MP3 Player
. Responsible for setting up small group events at a loft in Austin, TX.
Participants were some of the most influential people in the Austin
entertainment scene. At our request they also invited their network of
colleagues to individualized experiences with The Philips GoGear MP3
Player.
. Responsible for setting up a collection of larger events for a group
of individuals that were selectively recruited. These program
participants invited their network of friends to experience The GoGear
MP3 Player at various events. These events included a GoGear Run,
Silent Disco, Movie Event, Limo Ride to Seether Concert in San
Antonio, Fashion Show, and Scavenger Hunt.
. Responsible for all new media marketing of event on Twitter, Myspace,
Facebook, etc in which various giveaways and contests were
implemented.
. Involved in setting up radio promotions with local Austin, TX radio
stations.
. Sponsored the VIP Lounge/artist lounge at 2008 Fun Fun Fun Fest, and
managed promotion team at event.
. Set up secret show at the Mohawk in conjunction with the food bank of
Austin. Secret artist was Matt and Kim.
Rainmaker Artists (May 2007-March 2008)
Assistant Artist Manager/Office Manager
. Assist in day to day management duties for artists Blue October,
Bowling For Soup, The Black and White Years, Bob Schneider, and Pretty
Baby-setting up interviews, coordinating travel, dealing with labels
and booking agents, and more.
. Manage office-handle setup of office as well as maintaining a fully
functional office.
. PR/Marketing for Blue October and Bowling For Soup 2007 national tour,
as well as for The Black and White Years performance at MIDEM Festival
in Cannes, France
. Handle high-volume calls and fast paced environment
. Data entry
Red Distribution (December 2005-July 2007)
CMR/Lifestyle Rep
. Marketing/PR for artist touring through Dallas/Ft. Worth market-Red
works with over 40 labels.
. Host listening parties and in-stores events, and promote these events.
. Work in promotion of shows in Dallas/Ft. Worth market
. Set up retail and lifestyle events for further exposure of Red artist
releases
. Increase Red Artist Sales for Dallas/Ft. Worth market
. New Media Marketing for all of Red's priority releases
. Won contest created by ATO Records (Dave Matthew's Record Label) for
best new media/marketing campaign in a market (Dallas/Ft.
Worth/Denton) for My Morning Jacket-won an all expenses paid trip to
Bonnaroo Music festival for a guest and I.
Major Label Scout (Feb. 2007-July 2007)
A&R Scout
. Responsible for submitting artists for consideration to Major Label
Scout and reviewing artists submitted by other A&R scouts.
Flag Marketing (Jan. 2007-April 2007)
Independent Contractor
. Marketing/Promotions for Independent Film Association Dallas
. New Media Marketing for Independent Film Association Dallas
Marketing Development Company (Jan. 2007-April 2007)
Independent Contractor
. Gwen Stefani guerilla marketing campaign Dallas
. Avril Lavigne guerilla marketing campaign Dallas
. Red Jumpsuit Apparatus guerilla marketing campaign Dallas
Wind-up Records/BMG Music (November 2003 - December 2005)
Intern (Marketing/Promotions/Radio)
. Assist in development of marketing/promotion ideas for artist
. Assist in working shows (i.e. Booths, with bands, etc.)
. Assist in Creating and develop the promotion/marketing ideas
. Develop and create one sheets for radio
. New Media Marketing
Host/Run Shows
. Insure that all bands were checked in properly
. Host all shows (Go on stage and announce bands, winners, etc.)
. Handle all money from the show
. Assist in production of New Music Festival
National Noise Magazine (May 2004 - September 2004)
Sales/Marketing Intern
. Located new avenues for distribution of magazine.
. Assist in sale of ads
Other Organization:
Love-A-Bull (September 2010-Current)
Non-Profit-Assist with Marketing, PR, Booking, Sponsorships
Acquisition
. Assisted with setup of 2010 Pitbull awareness day event which had over
250 Pit Bulls, and 3000+ people in attendance, numerous vendors,
Shorty from TV show Pit Boss, and Rescue Ink in attendance.
. Assisting with 2011 Pit Bull awareness day event, which we are
currently working to secure celebrities, musicians, and other to be
involved. We expected attendance to grow drastically from last year,
and 2010 event was the largest pit event in the nation.
Education:
University of Texas at Dallas- Richardson, TX
Graduated May 2007
Degree: General Studies with focus in
. management
. marketing
. finance
References:
Name: Company: Title: Contact:
Michael Starr Wind-up Records Southwest Regional Promotions
Manager 512-***-****
Tony Edwards Fancorps Director Sales & Marketing 888-512-
9199x01
Frank Hill FH Artist Management CEO 469-***-****
Andrew Strickman Ammo Marketing VP Creative, Managing Director
Lucy Frost Best Fit Media Client Success Advocate
Eric Shaffer Novus Applications CEO
Elijah May Apprentice Marketing CEO
Donnetta Campbell H/U/M & CSR Cooperative Founder & Executive Director
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