Sales Marketing
Resume:
Jennifer W. Franklin
*************@*******.***
PROFESSIONAL PROFILE: (http://www.linkedin.com/in/jenfranklin)
Marketing, Communications and Promotions professional:
• 9 years in Marketing & Promotions supporting a Fortune 50 organization
• Develop marketing plans and execute to achieve business objectives
• Manage and maintain local sponsorships & partnerships ensuring maximum ROI
• Targeted marketing for niche products and campaigns
• Write and assist in production of TV storyboards and radio scripts
• Manage individual campaign budgets ($3,000 – $175,000) and annual budget (upwards of $350,000)
• Good visual eye and experience in copy editing
• Highly motivated, self-starter
• Comfortable in fast-paced, ever-changing business environment
EMPLOYMENT HISTORY
Time Warner Cable, Austin, TX October 2002 - Present
Regional Marketing Specialist
• Fully develop & execute marketing campaigns, including targeting and analysis, and various customer touch points like direct
mail, print, TV, radio, outdoor and online.
• Coordinate & deliver multi-cultural marketing initiatives to sufficiently address all cultural layers of market.
• Seek out and research new marketing avenues to increase reach and market penetration.
• Coordinate internal communications to sales, support and operational channels.
• Conduct monthly analysis of sales results, suggest and implement tactical changes accordingly to optimize business objective
and increase revenue.
• Extensive marketing, promotion, and media buying generating regional interest and usage in upgrade/add-on entertainment
choices, such as Video On Demand, Pay-Per-View, and Sports Packages.
• Sponsorship management, execution and ROI analysis of annual sponsorships and partnerships including MLB, NHL & minor
league teams, universities, international festivals, and community events, including University of Texas Athletics and Baylor
University Athletics.
• Lead product marketing and preparatory process consolidation and improvement during market regionalization.
• Creation and maintenance of budget reconciliation.
• Build and foster relationships with both internal departments and external vendors and affiliates.
• Grew regional product first-time & repeat usage 12% and co-op monies by 24% YOY.
Marketing Coordinator (unique to position)
• Creation and maintenance of marketing and sales collateral pieces.
• Maintain budget (forecast & accruals) reconciliation.
• Retail and local event creation, integration and promotion: celebrity appearances, children’s events, cultural, film & music
festivals.
• Community sponsorship liaison including Milwaukee Brewers and the local, title Champ Car race, Road Runner 250 at the
Milwaukee Mile and Wisconsin State Fair
Promotion Coordinator – Media Sales (unique to position)
• Creation and sales support for added value opportunities generating incremental revenue.
• Creation & execution of partner promotions, events, and community involvement initiatives.
Other Experience:
• Internships: WDW College Program as well as Promotion & Marketing internships at the Austin Ice Bats, Round Rock
Express, various rock & Top 40 radio stations, Time Warner Cable and Time Warner Media Sales
EDUCATION
Bachelor of Arts in Sociology -- May 2002
Minor in Communications
University of Texas -- Austin, Texas
Professional Memberships: CTAM - Cable and Telecommunications Association of Marketing; AMA – American Marketing
Association
Other Affiliations: Alpha Phi Omega (APO - National Service Organization), Lifetime member
Personal Interests: I enjoy philanthropy, live music, grilling out with friends & family, exploring all the great benefits living in Austin
has to offer
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