Sales Vice President

Tom Gowan

***** ******* *** #*** ****** del Rey, CA 90292

310-***-**** *****@**********.***

Senior Executive: Sales, Business Development, Marketing

Catalyst for growth and innovation, inspiring new concepts and revitalizing

brand images to build dynamic organizations through bottom-line results.

Sought-after, entrepreneurial sales and business development professional

with remarkable success in negotiating and closing deals, building a loyal

client base, reinvigorating brands, and conducting product launches in the

entertainment and consumer products arenas. Results-oriented executive

skilled in retail business development, sales promotions and event

campaigns. Conceive and manage challenging projects with high yield ROI on

zero-based budgets. Consistently a top performer delivering sustainable

revenue, strong market share, and profitable growth for high-profile

companies including Warner Bros. Consumer Products and E! Entertainment

Television. Google AdWords certified (SEM).

Strategy & Growth Sales Media /

P&L Management Brand Development & Entertainment

Budget Administration Management Programming

Strategic Planning/Tactical Go-To-Market Strategy Promotions Popular

Execution Client Relationship Culture Trends

Business Intelligence & Management Competitive Wins

Analytics Business Planning Sales Force Training & Media Buys &

Coaching Planning

Sales Process Design Public Relations

Professional Experience

Consulting Capacities - Sales / Business Development

2008 to present

Big Door Entertainment, Redondo Beach, CA: Production studio engaged in

video production, social media, interactive marketing campaigns.

Developing relationships with and driving sales through advertising

agencies, public relations firms, direct clients addressing their

video, social media, and interactive marketing needs

Milen, Seal Beach, CA: Domestic retail distributor of world class "As Seen

On TV" household, beauty and personal care consumer products.

Developing relationships and driving sales in traditional and non-

traditional retail channels

Webreach, Los Angeles, CA: Directional advertising company.

Working with small to medium-sized businesses to help them attract new

customers, increase website traffic, improve conversions through

custom SEM and PPC campaigns

BriteMedia Group (NextMedia) - Encino,

CA

2005 to 2008

An alternative/lifestyle media company for the indoor, gas station, &

retail sectors

Business Development/National Account Executive

Recruited by NextMedia (later acquired by BriteMedia) for key role in

successfully negotiating major contract with Kmart for engagement as

exclusive agency, in-channel advertising for vendors, manufacturers, and

advertising / sales promotion agencies. Lead West Coast sales for indoor

and gas pump topper media, setting in motion efforts that opened doors to

many prospective customers. Business Development:

. Triggered $1.2M in sales revenue in first year through the Kmart

channel.

. Drove $1.5M in sales for the first year from 0 base.

. Personally generated $1.3M in ad revenues of $4.7 total for division.

(2007)

. Sustained sales growth of $1.3M for second year.

. #1 in sales company-wide achieving 250% performance to goal. (2006)

. #1 in division sales with 66% of goal for Q1. (2007)

. Played key advisory role in strategizing $3M contract with Sprint.

Tommy Rose Productions - Playa del Rey,

CA 200

1 to 2005

Start-up television program content producer

Principal / Operations

Conceived and produced innovative entertainment/education television

program content and a portfolio of characters. Formulated business plans to

license the characters against those initiatives. Business Development:

. Created Phat Daddy, a hip-hop animation series, and Tres Gatitos, a

cross-cultural English-as-a-second-language entertainment program.

Warner Bros. Consumer Products - Burbank,

CA 1996 to

2001

Vice President, Looney Tunes Marketing & Cartoon Network Licensing

Worldwide (1997-2001); Executive Committee Member, Warner Bros. Stores

(1999-2001)

Reporting to Executive VP of Marketing & Retail Business Development,

developed marketing plans and brand strategies for Hanna-Barbera properties

representing $4.5B+ in annual retail dollars (Looney Tunes, Boby Looney

Tunes, Scooby-Doo, Cartoon Network Originals). Supervised 11-member staff

and held full accountability for $4.3M budget. Business Development:

. Created and executed media and event programs to drive product

purchases; fully accountable for advertising, direct marketing, online

programs, gift guides.

. Launched Scooby-Doo movie packaging and consumer products program

supporting the 2002 theatrical release, generating major sales lift to

core brand.

. Delivered 364% growth in annual revenues ($30M) for the Scooby-Doo

brand.

. Reinvigorated Looney Tunes brand by broadening cartoon characters'

appeal to an older audience.

. Designed and managed The Taz Atti-Tour, a $2M ESPN-broadcast sports

event featuring extreme athletes such as skateboard superstar, Tony

Hawk. The show toured 180 countries and 20 US markets, effectively

drawing a nexus between Looney Tunes and cutting-edge sports.

. Ignited $2M incremental revenue stream with launch of exclusive

Wal*Mart merchandise program.

. Achieved 1.5M incremental product purchases of home videos and DVDs via

media and cross promotions with AT&T Cable coupled with merchandise

rebate programs.

. Orchestrated entire branding program for character equities, including

brand standard manuals in 12 languages, for worldwide applications.

Vice President, Looney Tunes & Classic Properties Marketing Worldwide (1996-

1997)

Recruited to develop worldwide marketing plans and brand strategies for

Looney Tunes and Baby Looney Tunes brands representing $3.5B+ in annual

retail dollars. Business Development:

. Created a consistent and comprehensive brand statement that drove

geometric revenue growth.

. Delivered 300% annual revenue growth ($12M) through relaunch of the

Baby Looney Tunes brand via advertising and sales promotion strategies

on retail level as well as on the wbstore.com website.

. Managed WB interest in Warner/Mel Blanc Library to enable an

incremental revenue stream of $1M.

E! Entertainment Television - Los Angeles,

CA 1994

to 1996

Vice President, Promotions

Recruited based on promotional expertise demonstrated in radio industry.

Full accountability for off-channel promotion of the network, leveraging

the E! brand to grow awareness for network and shows. Created line of

branded merchandise, set up pricing, fulfillment, and commissioned a TV

commercial. Business Development:

. Tripled network's Academy Awards program rating by creating and

implementing cable system cross-channel promotion that partnered with

225 systems.

. Generated $4.5M in cable media over 6-week period on a zero-based

budget; program was repeated the following year due to huge success.

Johnson Grossfield Sales Promotions - Minneapolis,

MN 1991 to 1994

Vice President, New Business

Landed key consumer goods manufacturing accounts through innovative

regional and national promotional campaigns. Designed capabilities

presentations and oversaw concept development and implementation. Business

Development:

. New clients included Target, Alberto-Culver, SoftSoap Enterprises, and

Cost Cutters Family HairCare.

. Orchestrated a partner promotion with Target and Cost Cutters that

delivered incremental sales lifts for every participating Cost Cutters

store and similar results for Target. equally successful program was

repeated the following year with all Cost Cutters stores mandated to

take part.

Prior: VP/Corporate Communications, Emmis Radio Broadcasting, Indianapolis,

IN & Station Manager, WLOL-FM, Minneapolis, MN

Profile

Education: BS in Communications Media BEMIDJI UNIVERSITY -

Bemidji, MN

Awards: Clio ANDY (Art Directors/Copywriters Club of NY) IBA PROMAX

Gold Medallion International Radio Festival of New York (including Best of

Show)

Community Work: Volunteer at SOVA Food Bank

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