Customer Service Marketing
Resume:
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Sunny Dasgupta
**** ********* *** ** 616-***-****
Grand Rapids, MI **************@*****.***
Summary of Qualifications
Enthusiastic marketer with experience in product management, and acumen for strategic
analysis. Delivers success in, deadline-focused, and team oriented environments. Proven
leadership in developing efficient teams and processes. Experienced social media user and
marketer.
Skilled in the following areas
Marketing Customer Service
Target Market Analysis Project Management
Cost Analysis Strategic Analysis
Detailed presentations and reports Problem Solving/Critical Thinking
Quality and Process Improvement
Leadership and team Building
Major Accomplishments
Leadership
Increased membership in non-profit organization by 48% by implementing a new
marketing plan, and by holding new and more energetic events.
Increased revenue of non-profit organization from -$250 to $1500 by ending all non-
essential spending and increasing both quanti ty and quality of fundraising events
a long with gaining sponsorship from local businesses.
Created 3 year plan which has lead to the continued and consistent growth of a non-
profit organization
Led weekly board meetings for non-profit organization and motivated staff leading to
i ncrease in revenue and membership
Presented communication plans at numerous company-wide meetings
Led weekly board meetings for non-profit organization and motivated staff leading to
i ncrease in revenue and membership
Created marketing plans for launching new products and services for business
courses
o Community Center, Entertainment Magazine, Portable Music Device,
Restaurant Industry Consulting Fi rm
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Sunny Dasgupta
1515 Widdicomb Ave NW 616-***-****
Grand Rapids, MI **************@*****.***
Marketing Promotions
Won a record 10 National Association of Collegiate Marketing Administrators
Awards for Promotions as a member of 8 person marketing team
Created marketing plans for launching new products and services for business
courses
o Community Center, Entertainment Magazine, Portable Music Device,
Restaurant Industry Consulting Fi rm.
Proofread and edited both internal and external marketing materials
Developed promotional materials: brochures, banners, flyers, commercials
Coordinator for Special Olympics clinic and Kids Club Day put on by GVSU Athletics
Coordinated and executed pre-game and post-game events and in-game promotions
Developed promotional materials: brochures, banners, flyers, commercials
Customer Service Manager
Established standardized processes for handling all previously decentralized ad hoc
customer service issues
Reduced unresolved customer service issues reported by 60% within 6 weeks for
Vanerum Stelter by aligning representatives from manufacturers and distributors
Implemented new organizational strategies for efficiency in the workplace
Copywri ting
Wrote Radio spots for Grand Valley State University Athletics
Direct mail ini tiatives for Grand Valley State University Athletics
Wrote Commercial scripts for Grand Valley State University Athletics
Designed flyers and banners for Grand Valley State University Athletics
B rand Management
Designed streaming presentations highlighting the benefits and features of furniture
p roduct lines
Developed and delivered presentations to potential clients at NeoCon t rade show
Created website layout
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Sunny Dasgupta
1515 Widdicomb Ave NW 616-***-****
Grand Rapids, MI **************@*****.***
Brand Manager for Football and Women’s Basketball at Grand Valley State
U niversity
o Promotions led to a 5% increase in attendance for Football and a 1500%
i ncrease in attendance for Women’s Basketball
Performed Target Market Analysis
Created cost analysis reports for potential marketing strategies
Facilitated research, strategic planning, and new product development
Priced office furniture products
Performed and organized administrative tasks for gathering data for target
marketing
Processed orders for clients
Communicated with cross-functional teams in order to complete projects
Proofread and edited both internal and external marketing materials
Developed processes that led to a more efficiently run business
Technology
Expert in Microsoft Office (Excel, Word, Power Point, Access); ShopTech; Social Media
Services
E ducation
B.B.A. – Marketing, Grand Valley State University 12/2008
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Sunny Dasgupta
1515 Widdicomb Ave NW 616-***-****
Grand Rapids, MI **************@*****.***
Employment H istory
Focus Care Home Health – G rand Rapids, M I
Patient Advocate (Marketer); 05/2011 – 06/2011
Spectrum Health – G rand Rapids, M I
Emergency Room Patient Registration; 12/2008 – 02/2011
Vanerum Stelter – G rand Rapids, M I
Marketing Intern; 05/2008 – 11/2008
Grand Valley State Athletics – A llendale, MI
Marketing Intern; 08/2007 – 04/2008
H untington National Bank – Holland, M I
Call Center and Sales Representative; 04/2007 – 08/2007
G rand Valley Housing and Residence Life – A llendale, MI
Resident Assistant; 08/2006 – 03/2007
Community Involvement
Delta Sigma Pi (Professional Business Fraternity) President; 2006 – 2008
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