Manager Marketing

Paula Li Wang

408-***-**** (mobile) 408-***-**** (home) *******.****@*****.***

Objective: Seeking a Senior Marketing Management position with a high-growth global

company.

Education: MBA: International Marketing and Finance, DePaul University, Chicago, IL

1999

BA: English Literature, Shanghai International Studies University, China

1993

Professional Experience Summary:

Organization Area From To

Cisco Worldwide Field Marketing Management Feb, 2007 Present

Sony Product Marketing Management Oct, 2005 Jan, 2007

Microsoft Solution and Channel Marketing Management March, 2003 Sept, 2005

HP Business Strategy and Business Development June, 1999 Feb, 2003

IBM Management Consulting Sept., 1998 Dec. 1998

Group Danone Consumer Marketing Aug, 1993 Aug, 1997

A global marketing manager experienced in defining and executing GTM strategies in B2B. A

results-driven leader with a balanced background in strategic planning, product/solution marketing,

field marketing, channel marketing and sales alignment. A leader that combines inspiration, a strong

strategic sense and solid execution to drive measurable results. A bi-lingual marketing manager that

builds a team culture that fosters learning and innovation. excelled at cross-functional and cross-

geography collaboration.

Cisco Systems, Inc. San Jose, California

Sr. Marketing Manager, Worldwide Field Marketing/Greater China Marketing Feb, 2007-

Present

Responsible for the annual marketing planning and quarterly executions for the Global SMB

marketing and the Greater China Geography marketing teams. Managed a budget up to $5 million

dollars and a team of senior marketing managers. Created scalable Web2.0 and social media

marketing platforms to drive for business relevance and thought leadership for Datacenter

Virtualization/Cloud Computing. Effective platforms include the award-winning online TV show

Cisco Interaction Network China, the Cisco CIO Club and Cisco’s SMB end user online community

Innovators Forum.

Achievements:

• Winner of the 2010 Cisco Chairman’s Choice Award for leading the Global Customer

Acqusition Campaign and generating a $3Billion pipeline via The WorldExpo 2010.

• Grew the SMB business by 35% by building out a scalable partner-led marketing engine.

o Contact Acquisition: achieved 187% of goal

o Customer Nurturing: increased customer cross-technology purchase (share of

wallet) by 23%; lowered the cost per existing customer by 30%.

• Developed strategic marketing plans for Greater China marketing and the implementation

contributed to a 26% YoY revenue growth to ~$1.3Billion.

Sony Electronics Inc, San Diego, California, Oct. 2005 –

Feb, 2007

Sr Product Marketing Manager, Personal Audio and Mobile Electronics Group

• Successfully launched the Gen. 1 Mobile GPS product, resulting in $14Million revenue the first

year

• Transformed how Sony Electronics launches products, and established a integrated launch

process, more impactful and cost-efficient and replicatable

• Shifted the media spend from a Print-driven model to 90% online for the MP3 category (a first at

Sony), generating cost-effective impressions and leads.

Microsoft, Redmond, Washington, March 2003 – Oct.

2005

Group Product Marking Manager, Worldwide Unified Communications

• Drove the global GTM strategies and plans for Microsoft Unified Communications solutions

• Led a team of twelve senior professionals across the globe for the SMB buisness. Achieved $40

million direct revenue, and influenced 40% of the total revenue for FY05

• Architected the Small Business Specialist Program, resulting in $75 million incremental revenue

in FY05, based on market research on customer/partenr pain points, field tests and strategic

planning.

Hewlett Packard, Houston, Texas, June 1999 – Feb.

2003

Business Strategy Manager, Worldwide Personal Systems Group/WW SMB Marketing

• Built new business models including launching the first direct selling model.

• Led WW Personal Systems Group Strategic Planning and Product Portfolio Management

• Conducted market research on SMB customer segmentration and channel prefences

• Devloped the Emerging Markets strategy for GCD (Greater China Divison)

• Assessed strategic alliances and partnership opportunities, including affiliate programs with Intel

Capital and MDF (Market Development Funds) allocation strategies with Microsoft and Intel

IBM Global Services, Chicago, Illinois, Sept. 1998 – Dec. 1998

Management Consultant (MBA Intern)

• Evaluated the go-to-market opportunity management process

• Statistically verified the marketing and sales engagement of the SMB Practice

Groupe Danone (Dannon), Shanghai, China Aug. 1993- Aug. 1997

Assistant Marketing Manager

• Involved in all aspects of forming a joint venture: feasibility analysis, asset evaluation,

accounting reconciliation, and contract negotiations, as well as post-joint venture trademark

dispute resolutions

• Launched new Dannon dairy products for China markets

Additional Education

University of Pennsylvania - The Wharton School Executive Leadership Training

2008-2009

Kellogg School of Management, Northwestern University

05/03- 10/05

Microsoft Executive MBA program training

Selected Awards and Honors

Cisco Chairman’s Choice Award 2010

Keynote Speaker at America-China Women’s Conference 2007- 2009

Nicholson Scholarship, DePaul University 1997 - 1999

Elected Graduation Speaker of the Class of 1999 6/99

Contact this candidate