Quality Assurance Content

Marcella Van Oel

**** ***** **** **. ( Seattle, Washington 98144 ( 206-***-****

********.******@*****.***

Web Content Professional with expertise in:

Providing vision and support in site Managing communication of

development cross-functional teams

Quality control via site reviews and Coordination with stakeholders for

testing delivery of seamless customer

Maintaining site integrity and service

positioning

Skills

MS Office - SharePoint - Dreamweaver - Adobe CS2 - Content Management

Systems, proprietary and Cascade Server by Hannon Hill Corp. - Salesforce -

Visio - WebPDM - CorelDraw - JavaScript - XHTML/CSS - Flash

Career

Aquent, Seattle, wa April 2011 to June 2011

Content specialist/technical editor

Plan for, develop, publish and maintain new content for Microsoft's LCAWeb

intranet portal (legal and corporate affairs). Design process around, and

lead, day-to-day efforts for creation, authoring, and publishing.

. Revamped copyright/trademark/patents subsite, editing for adherence to

web best practices, aligning content to user top tasks: clarity,

brevity, actionable features.

3M Digital signage, Bainbridge island, wa august 2010 to March 2011

Content manager/commercial graphics division, operations

Implemented 3M informatics across a remote network of retail locations

displaying menu boards. Managed the scheduling, publishing, and deployment

of playlists according to business goals and content strategies.

. Instrumental in the operations process supporting data transfer across

digital signage network.

. Managed timing of deployment, monitoring and quality assurance.

jobfully.com, redmond, wa January to April 2010

Content manager/evangelist

Jump started blog writing during the pre-launch phase for new product start-

up. Wrote original pieces and sourced others from subject matter experts to

produce compelling content that synthesizes current trends in employment.

Monitored comments and other communication channels for feedback.

. Brought in new business partnerships for guest blog spots and additional

site traffic

. Increased the content three-fold, adding videos, and a greater variety of

content sources

. Established consistent voice and tone throughout the site.

Milliman, Inc., Seattle, wa 2008 to 2009

Associate Web Producer

Consulted with subject matter experts to structure thematic approach to

content management of actuarial practices. Developed internal documentation

and procedures. Performed QA testing and content audits to maintain

workflow standards. Collaborated with team of writers, editors, and web

developers on content renewal projects to coordinate timely and accurate

delivery.

. Ensured the timely delivery of fully localized sites, resulting in a 20%

increase in total number of new Web sites that support Asian and European

markets

. Created and edited landing pages to complement existing print version of

in-house trade magazine, including writing teasers, headlines, and

abstracts for articles

. Optimized publications through improved keyword use, resulting in higher

search engine page ranking

. Performed quality assurance on test server for expedient resolution

of critical issues.

. Built new and upgraded existing foreign language sites for global network

in Europe, Mexico, Japan and Korea

Freelance Web services 2007 to 2008

Web Producer

Engaged by multiple clients to design, revise and manage website content

across a variety of industries. Consulted with clients to create business

logos, print advertisements and websites to attract customer interest and

increase profits. Provided web content creative to entrepreneurs.

. Enhanced the online presence of small business clients through the

creation of new web sites, as measured by page views and overall

increased traffic

. Prepared graphic comps to assist clients in forming a cohesive layout

structure for their sites

. Tutored two students in Dreamweaver fundamentals and created book cover

designs for their new business, Silver Birch Press

. Managed site edits via a team of designers for Sesame Communications

. Proposed and executed web design revisions, and advised clients on best

practices for additional content, incorporation of new pages, sections,

and digital media

. Edited photos and copy, developed content, laid out pages, performed

coding and coordinated the efforts of virtual team to implement new

features

Redmond Technology Partners, Bellevue, wa 2006

Web Content Publishing Administrator for Microsoft

Spearheaded the migration of msn.advertising.com to a new site format and

hierarchy. Edited content and tested site operations. Built and published

daily and weekly content updates. Consulted on the implementation of

content presentation options and resolved production issues within strict

deadlines. Supported third party vendor contributions in a wide variety of

content formats.

. Managed expectations in production cycles with tight deadline requests.

Specified various scopes of service and developed a triage strategy for

delivery consistent with project schedules

. Produced internal newsletter based on content delivered by MS team, wrote

headlines, and edited copy of submitted articles

. Managed redirects, friendly URLs, timelines and concurrent priorities

. Improved weekly service level agreements resulting in turn times reduced

by 48 hours on channel updates to MSN intranet for the online advertising

sales community

Education

Seattle Central Community College Web Design coursework 2004 - 2005

University of Washington Non-fiction Writing program- 2003 - 2004

Seattle Central Community College AAS - Apparel Design 1994 - 1995

University of Iowa BA - French/linguistics

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