Marketing Sales

SCOTT LE ROY

***** ***** ***** ***** . *******, FL 32821 . *******@*********.*** . 214-

***-****

PROFESSIONAL EXPERIENCE

Resilient Intelligent Networks

Marketing Director

December 2010 - July 2011

. Developed systematic solutions to organize, manage and adequately

support brand management

. Enhanced the company by rebranding, implemented through a detailed &

organized proposal for the Dallas/ Fort Worth, Houston & Oklahoma

segments

. Executed a one year marketing plan with emphasis on market

segmentation and reevaluation of the core activities by coordinating,

executing and implementing strategies to expand brand awareness

. Captured a previously untargeted population, through a new marketing

campaign, corresponding with the launch of social media in Facebook,

Twitter, YouTube & LinkedIn

. Organized a marketing plan through expertise in Microsoft Word,

PowerPoint, Excel, Access, Publisher, HTML and Adobe Photoshop

constructing a detailed and elaborate ten step process

. Created advertisements, promotions & newsletter campaigns to improve

customer retention through an increase in brand loyalty

. Collaborated with partnering companies, in the education & technology

industries, to secure an increase in market share in the network

solutions industry

Demand Studios

Marketing Advertisement

October 2008 - June 2010

. Forecasted industry analysis for future demand on products leading to

increased revenue from online advertising

. Formulated extensive advertising plans based upon search engine

optimization (SEO) through adwords, adsense & PPC and social media

optimization (SMO) while driving customer demand to industry products

. Persuaded consumers through sales techniques to pursue our company

products by effectively researching the market to develop a target

audience

. Established capability to manage work independently both effectively

and efficiently

Walt Disney World Resort

Attractions Host / Public Relations

May 2009- Current

. Initiated Guest interaction with captivating performance and guest

involvement

. Emphasized the Disney Service Basics while producing elevated guest

service

. Conveyed high levels of public speaking while integrating one on one

interaction with guest

. Displayed exceptional public relation to guest and fellow cast members

through an entertaining atmosphere

EDUCATION

University of North Texas; Denton, TX

GPA: 3.64

Bachelor of Business Administration

Emphasis: Marketing Certificates: Retailing & New Product

Development Volunteer Marketing: Disney Campus

Rep

Honors and Recognition

. Cum Laude Graduate

. Golden Key International Honor Society (Top 10%)

. Beta Gamma Sigma International Business Fraternity Lifetime Member

. American Marketing Association UNT Chapter Member

. Sports Marketing Association UNT Chapter Member

. Dean's List (3.5+ GPA): 8 Semesters / 2007-2011

SKILLS

. Microsoft Office (12 Years)

. Public Relations (3 Years)

. Adobe Photoshop (1 Year)

. Public Speaking (3 Years)

. Branding (1 Year)

. Website Administration (7 Months)

. Search Engine Optimization (3 Years)

. Social Media Optimization (4 Years)

. Advertising / Sales (3 Years)

. Marketing Research (4 Years)

. Marketing (7 Years Employment / University)

. Management (1 Year, 7 Months)

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