Marketing Sales

Jalaine V. High

*** *. ******* ****** *********, MD 21224

410-***-**** . *******.****@*****.***

EXPERIENCE

Physicians Weight Loss Centers

Marketing Coordinator, Columbia, MD 09/2010-

Present

. Generate new client enrollments and product sales through inside

and out-of-center marketing activities

. Increase community awareness of Physician Weight Loss Centers'

brand name

. Developed and maintain company social media campaigns on Facebook

and Twitter

. Manage email marketing campaigns

. Use the client base to generate referrals and repeat weight loss

programs

Taipan Publishing Group

E-Commerce Marketing Specialist, Baltimore, MD 01/2008-

07/2010

. Effectively created promotional strategies to improve sales and

create brand awareness

. Responsible for design, maintenance, content and marketing of

company website

. Planned and managed projects from conception to launch for

financial webinars and educational microsites

. Created and tracked email marketing campaigns and email newsletters

for 12 investment research services

. Conducted A/B testing and target segmentation using Lyris and other

email clients

. Optimized existing editorial copy for website SEO to increase

website traffic

. Set up promotion codes and created promotion links to track sales

and customer history

. Designed promos in Dreamweaver for web and email

. Wrote copy for website, online banners and other marketing

campaigns

. Interviewed, trained, and supervised ongoing staff of semester

interns

Baltimore Research

Qualitative Research Assistant/Intern, Baltimore, MD

08/2006-01/2008

. Served as a liaison for project managers, clients, and respondents

to better assist in the marketing research process

. Recruited and screened respondents for focus groups

. Managed audio and video during focus groups

. Assisted clients with travel arrangements including booking of

flights, hotels and car reservations

COMPUTER SKILLS

. Proficient in Microsoft Office Suite

. Constant Contact Email Marketing Software

. Lyris Email Marketing Software

. Adobe Dreamweaver including HTML

. Adobe Photoshop

. Joomla Content Management System

. FileNet Content Manager

. Advantage Computing Systems

EDUCATION

University of Baltimore, 2007

Bachelor of Science, Business Administration and Marketing

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