Quality Control Marketing

N ICOLE B RENER

**** ** *** **., ***. *-**** Ⱥ Aventura, FL 33180 Ⱥ (954) 242 – 2138 Ⱥ *********@*****.***

EDUCATION

UNIVERSITY OF MIAMI, 2007 - 2011 Coral Gables, FL

Bachelor of Science in Communications

Double Major in Advertising and Graphic Design, and a minor in Marketing

Received Dean’s List award in fall 2008 and spring 2011

Participated in The American Federation’s National Student Advertising Competition (NSAC)

Exhibited art work in the Graphic Design and Electronic Media Student Show Exhibition in fall 2009

THE ART INSTITUTE OF FORT LAUDERDALE, October – June 2006 Fort Lauderdale, FL

Enrolled in the Advertising Program

Recruited to become member of The Honor Student Society

Received Deans Honor Roll Acknowledgement in fall 2006

EXPERIENCE

ZIMMERMAN ADVERTISING AGENCY, June – August 2010 Fort Lauderdale, FL

Account Planning Intern

Developed an integrated campaign for client Party City focused on driving traffic to their website including research, media planning, and creative

executions and presented it to The Executive Board at Zimmerman Advertising and Party City’s C.E.O

Presented a research deck to the Strategy Department with the purpose of gaining insight about consumers perceptions and awareness of PartyCity.com

as well as employee interactions with consumers generating recommendations to increase sales

Conducted research for media planning purposes for client Ashley Furniture Home Store using platforms such as Simmons and Scarborough and Strata

Supported the Retail Account Services Department in The Ashley Furniture Account, acting as a liaison between the production studio and the client

Assisted in the production of a TV and radio spot for client Party City focusing on consumers between the ages of 16-30

MARCA HISPANIC ADVERTISING AGENCY, September - November 2009 Coconut Grove, FL

Art Direction Intern

Assisted in the execution of the PNC Bank campaign focused on the Hispanic market of the North Miami area

Designed visual communication elements based on a unified messaging strategy aimed at promoting The Art Festival of Coconut Grove

Played an integral role in the development of the website for Crock-Pot Slow Cookers merging messaging and design strategies

HBO LATIN AMERICA GROUP, May 2008 – July 2009 Coral Gables, FL

Consumer Marketing Intern/Part-time Analyst

Presented research and analysis of an online competitive behavior study to the CMO, creating groundfloor for the development of new marketing and

communication web-based strategies

Organized and analyzed HBO’s database of over 300,000 users by evaluating consumer insights and trends in order to target and effectively convey

content to specific segments in different regions of Latin America, reducing operating costs and successfully reaching the desired audiences

Took part in the planning and production of online marketing campaign developments for HBO’s new series such as “Entourage” and “Alice”, blockbuster

movies, and special events redirecting consumers to HBO’s website

Concentrated efforts in monitoring and promoting HBO’s new series in blogs and social networks, successfully communicating content and generating

consumers response while increasing awareness and enhancing the brand name

Supported the communication of HBO’s new series campaign “ALICE” through non-traditional media which included the distribution of key arts and series

excerpts achieving the Marketing Director’s objectives

Coordinated travel logistics to San Francisco for 6 contest winners of promotional online competition for HBO series “Capadocia”

A&E AND THE HISTORY CHANNEL, March 2006 Caracas, Venezuela

Production Assistant Intern

Assisted in the voiceover editing for special documentaries to be aired in Latin America

Worked in conjunction with the post-production team and TQC (Transmission Quality Control) attesting programming quality

Supported the Graphic Design department in the development of promotional material for programming sponsorship

ADDITIONAL

Academic Organizations and Community

Princeton, NJ

Princeton Model of The United Nations – Delegate of Israel in The Security Council Committee, 2005

New Haven, CT

Yale University: Summer Program – Pre-law (mock trial) and Artistic Appreciation, 2004

Wellesley, MA

Wellesley College: Summer Program – Advertising and Art, 2003

Miami, FL

The Hope Center for people with mental disabilities Volunteer, 2009 - present

Proficiency

Fluent in English, Spanish and conversational Hebrew

Software proficient in Adobe Suite (Photoshop, InDesign, Illustrator, After Effects, Dreamweaver)

Nationality

US. Citizen

Venezuelan

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