Manager Account Executive

M S. WEBB BIERBR IER

214-***-**** (c) *******@*********.***

Dallas, Texas 75248 w ww.linkedin.com/in/webbbierbrier

h ttp://webbbierbrier.writersresidence.com/

GLOBAL COM M UN ICAT IONS MANAGER & EMPLOYEE ENGAGEMENT

I am a results-driven strategic communications advisor who inspires employees and customers around the

business and the brand. Employ best-in-class communication strategies and tactics to foster awareness,

u nderstanding and advocacy of products, services, technologies, and organizational change.

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Communication planning and implementation All media including Social Media & Flip Cam

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Superlative wri ter Executive & leader visibility

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Integrated campaigns/brand strategy Customer experience

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Stakeholder relationships Research, focus groups, insight & measurement

PROFESSIONAL EXPER IENCE

American Airlines, w ww.aa.com

Corporate Communications Manager/Employee Engagement 2004- Present

Direct the development and implementation of internal communication strategies including game changing

business initiatives--trans Pacific and trans Atlantic joint business and historic f leet order

Build support for company goals and business strategies through all media including integrated campaigns,

t wo-way communication, internet, social media and corporate blogs

Superlative wri ter that delivers clear and relevant messaging

Deploy innovative media to inspire employee story telling: Graffiti Wall & Flip Cam: YouTV

Collaborate with workgroup communicators to align and localize messages

Direct all employee recognition communication

Manage integrated communication for executive events and product marketing launches

Oversee internal & PR campaigns for quarterly customer experience events

Develop executive talking points and counsel executives on messaging

American Airlines, w ww.aa.com

I nternal Brand Manager 2002- 2004

Managed internal communications around the h istoric restructuring of employee pay and benefits to avoid

bankruptcy and t he largest organizational transformation in corporate history

Directed internal brand launch to 120,000 global employees

Developed communication plan for AA’s interactive portal -- an integrated e-business and

e-communications strategy

Marketed HR products and services

Interfaced with IT/User Experience for all content strategy

Drove adoption rate, repeat traffic, and $2M annual cost saving

M icrosoft Corporation, w ww.microsoft.com 2008-2010

Contract Success Story Writer – SMSGReadiness Sales, Marketing & Services Group

Crafted feature stories on ‘customer wins’ for all Microsoft business units -- EPG, SMS&P, etc.

Partnered with marketing to elevate S MSG Readiness value proposition inside Microsoft

Interviewed Microsoft sales and technology strategists from all global regions including APAC,

GCR, Japan, LATAM, MSNA, & EMEA

Webb Resume, page 2

Hybrid, I nc. 2000-2002

Account Manager

Managed client relationship w ith LaQuinta.com, Blockbuster & Thrifty.com

Planned broad marketing solutions to meet business objectives using interactive strategy, web

development, on-line communications, print advertising, promotions, and brand development

Head Bank Freelance Advertising 1996-2000

P rincipal

Partner with top brand clients to identify and designate senior-level creative think tanking • Pepsi • T he

Container Store • F ri to-Lay • Neiman Marcus • P roctor & Gamble • B rinker International • Southern

Methodist University • J C Penney • D DB Needham Advertising • T racy Locke Advertising

Managed multi-disciplinary teams for marketing, art direction, and copy writing for broadcast, print,

p romotions, and interactive

Armstrong Floors 1994-1996

District Sales Manager

• Manufacturer’s representative developed distribution/dealer marketing programs and provided insight to

enhance global marketing strategy

I mage Mat rix 1990-1994

Senior Account Executive

• Managed client relationship and developed integrated marketing communication solutions

D allas Downtown News 1988-1994

Account Executive

• Sold advertising for weekly urban newspaper

ENDORSEMENTS

“Webb is always doing things better. She has an eye for making a difference.” Performance Review

“The blog is an excellent way for A merican Airl ines to stay in the loop about how employees feel about our

p roducts and services. I look forward to reading all the ideas!” A irport Agent

“ Thanks for giving us all an opportunity to share our joys and respect for fellow co-workers. The

recognition site is great. I love it!” F light Attendant

“A very nice package and great endorsement to engage employees.” V.P. Customer Experience

Winner -- Texas Public Relations Association Silver Spur Winner -- Employee Communications Campaign

" There's No Business L ike Joint Business”

EDUCAT ION

T he University of Texas at Austin, Austin, Texas

Bachelor of Journalism (BJ), Concentration in Public Relations

T RA IN I NG

Communication Workshops Ongoing

Public Relations Society of America P resenter

International Association Business Communicators & Ragan Communications Member

Heifer International, E nding Hunger Caring for the Earth Volunteer

The Stew Pot, Shelter & Meals to the Homeless Volunteer

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