Marketing Manager
Resume:
Cristal Rollins
Allen, TX 75002
***************@*****.***
Versatile Public Relations and Marketing Professional with record of
successes creating and executing programs that exceed department goals,
increase company / product awareness and generate revenue. Proven ability
to build relationships at all levels, meet deadlines, excel under pressure
and rise to new challenges. Talent for developing far-reaching newspaper,
magazine and catalog advertising initiatives.
PROFESSIONAL EXPERIENCE
City of Coppell, Texas - Coppell, Texas - November 2008 to June 2011
Community Programs Coordinator
Successfully manage and coordinate educational, promotional and community
outreach programs for Community Programs division and its activities.
Effectively promote city's environmental initiatives through marketing,
public relations and communications efforts, such as press releases, public
speaking engagements and online content. Effectively manage Keep Coppell
Beautiful organization and all KCB programs. Research grant and alternate
funding opportunities and administer grants and funding expenditures.
Coordinate Community Programs events and recruit and manage volunteers for
events and other programs.
Key Achievements:
- Generated over 3,000 column inches in two years for Community Programs
division.
- Created "Make Your Cart Count" marketing and educational campaign that
reached 40,000 Coppell residents and won first place in North Texas
Corporate Recycling Association annual awards (education category).
- Created six award-winning entries for state and national awards
programs.
- Awarded 2011 Parks and Recreation Department Professional Achievement
Award.
RoughRiders Baseball, LP (Frisco RoughRiders Baseball) - Frisco, Texas -
July 2004 to January 2008
Director of Community Development (January 2006 to January 2008)
Community Development Manager (July 2004 to January 2006)
Created, developed and executed all Community Development programs for the
organization. Managed RoughRiders Foundation fundraising activities and
monetary gift award programs. Orchestrated departmental events and
promotional and outreach activities. Represented organization through
public speaking engagements.
Key Achievements:
- Revamped existing community relations programs and created nine new
programs to increase community involvement and build relationships
with community. Organization was awarded Minor League Baseball's Bob
Freitas Award for its community involvement in 2007.
- Implemented new fundraising activities for RoughRiders Foundation and
increased donations from $10,000 a year to $25,000 a year.
- Created partnership between Community Development department and
corporate sponsor with "Deuce's Birthday Club." Participation by over
2,700 children within two years of launch and ticket sales increased
and sponsor revenues improved.
- Improved RoughRiders Foundation scholarship program application
process and broadened requirements. Applications increased from 10
per year to 300+ per year with these improvements.
Mystic Tan, Inc. - Addison, Texas - March 2004 to July 2004
Marketing Assistant
Wrote, edited and developed marketing materials. Coordinated and executed
activities for trade shows. Monitored and tracked press clippings,
coordinated press coverage files and managed press clipping distribution.
Worked closely with public relations and graphic design firms to develop
media opportunities and marketing pieces.
Key Achievements:
- Assisted with successful launch of Innovation sunless tanning booth
line.
- Assisted with annual trade show preparations and activities during
show.
- Worked closely with PR firm on media placement opportunities,
including live demonstration on "On Air with Ryan Seacrest."
Texas Rangers Baseball Club - Arlington, Texas - January 2003 to December
2003
Community Relations Internship
Coordination and execution of departmental activities and programs.
Managed fan mail program and charitable donation program.
EDUCATION & PROFESSIONAL/COMMUNITY ORGANIZATIONS
Texas A&M University - College Station, Texas
Bachelor of Science in Journalism, December 2002
- Concentration: Public Relations; Minor: Business Administration
- Public Relations Society of America
- Texas A&M Association of Former Students
- Texas A&M Foundation
- Dallas A&M Club
COMPUTER ProficiencIES
- Microsoft Office (Excel, Outlook, PowerPoint, Publisher, Word)
- Adobe Acrobat Professional
- Corel Paint Shop Pro Photo
- E-mail marketing tools (Constant Contact)
- Web content management tools (Joomla)
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