Sales Marketing

ANNETTE STACK ROSENTHAL

*** ********* ****

PH 978-***-****

Harvard, MA 01451

FX 978-***-****

OVERVIEW

( 20 years of successful senior marketing management experience -

strategically developing new business through global marketing and

public relations

( Led worldwide teams to drive revenue generating marketing programs

for multiple products, including the support of a 2-tier channel with

major distributors and selling through the government procurement

process

( Responsible for obtaining over $100,000,000 in quarterly pipeline

goals

( 16 years of reporting directly to the company President/CEO/Founder

EXPERIENCE

Freelance Consulting

May 2001 - present

Marketing - working side by side with emerging technology companies to fuel

their success. Providing essential strategies and leadership and planning

for market awareness and value creation.

Vice President (Consulting)

( Creating power launches ensuring quick to market success with a

compelling and uniquely differentiated position

( Developed aggressive plans for strategic marketing and public

relations coupled with message development, partnerships and

allegiance models

( Introduce measurable and effective marketing programs that leverage

sales and create a predictable process

CONCORD, Marlboro, Massachusetts Jan. 1999 - May

2001

Public company, aggressively marketed 30 products - eHealth Suite allows

businesses to automate the management of technology for their Internet

infrastructure.

Vice President of Corporate Marketing

(Proven history in achieving all quarterly pipeline goals by

diligently driving and managing all revenue generating programs

globally - including tracking for ROI

(Revamped the PR strategy and goals with new messaging, new agency,

and process

(Reorganized department of 30 employees for greater efficiency and

global support - providing the team with more responsibilities and an

opportunity to grow

(Designed and established new budget managing and tracking process

(Successfully orchestrated teamwork and communication between

corporate marketing and product marketing ensuring a high quality of

marketing

(Lead a company-wide re-branding of Concord and the new eHealth Suite

(Developed a well-received global print ad campaign - I personally

negotiated and placing the ad buys with the publications saving

$200,000

ANNETTE STACK ROSENTHAL Page 2

Concord continued

(Drove and managed all lead generation and event programs, new

collateral pieces, a major packaging redesign, and new messaging

(Responsible for developing and managing the Live Health product

launch - Concord's most successful product launch selling over

$2,000,000 within weeks of launch

FIRSTSENSE SOFTWARE (acquired by

Concord Jan. 2000)

Pre-IPO/start-up developing a new cutting edge product offering. FirstSense

Enterprise measures the performance of business critical applications from

the end-users perspective.

Director of Marketing Communications

( Responsible for all aspects of introducing a new product to a

global market

( Created and drove a detailed strategic marketing plan developing

awareness for a new emerging technology market and product

( Hands-on management and execution for all lead generation,

promotions, major web site redesign, PR, product launches, research,

and focus groups

ART TECHNOLOGY GROUP, Boston, Massachusetts May

1997 - Jan. 1999

ATG is the designer and developer of Dynamo. The Java based, electronic

commerce suite of products and service offerings is targeted to fortune

1000 companies.

Director of Marketing Communications

( 1st to bring new products to market - analyzed market research and

competitive positioning resulting in strong concise marketing plans

( Spearhead strategic and tactical product marketing programs

worldwide, working with product managers and engineers

(Responsible for all revenue generating programs, PR support and

awareness

(Managed designers through the creation of a new corporate and product

identity

(Extensive experience in web marketing including strong strategic

skills combined with a definitive understanding of the Internet and

web site architecture

(Demonstrated stamina and determination during a time when the company

was in hard times and challenged in multiple areas

FRONTIER TECHNOLOGIES, Milwaukee, Wisconsin Jan.

1995 - May 1997

FTC developed 4, TCP/IP and wed based products. Winning over 30 major

industry awards. Marketed and sold to medium size up to fortune 500

businesses.

Marketing Communications Manager

( Spearheaded all strategic marketing plans and programs targeting

business-to-business, consumers, strategic and global partners,

distributors and the government

( Responsible for implementation of all marketing communications

including: direction of all Public Relations efforts, product

identity, and branding

( Developed strategic relationships with analysts from Gardner Group,

IDC and others

Sales Support Manager

( Successfully developed a new sales support department, growing to

24 members

( Surpassed outside sales team's monthly sales routinely -

responsibilities included: strategic planning and budgeting, extensive

lead generation programs, sales quotas

.

ANNETTE STACK ROSENTHAL Page 3

STACK MARKETING, Milwaukee, Wisconsin

Sept. 1993 - Jan. 1995

Developed an entrepreneurial team, creating strategic marketing, PR and

sales programs.

President/Owner

( Responsible for business management including selling services,

management of production and all corporate finance

(Delivered B-to-B marketing solutions for a variety of companies in

diverse industries

EMMONS-NAPP, Stevens Point, Wisconsin

July 1983 - Oct. 1993

Emmons-Napp Office Products consisted of four divisions, including a staff

of nearly 200 salespeople and chain of twenty-one retail stores, with sales

over 50 million dollars.

Advertising Marketing Manager

( Created, directed, and managed all aspects of the in-house agency

( Launched extensive campaigns increasing leads, sales volume, and

new accounts

( Effective developed a Telesales department - sales often surpassed

the retail stores

EDUCATION

Majors: Graphic Communications and Fine Arts Minor: Business

Management

St. NORBERT COLLEGE, DePere, Wisconsin - Bachelor of Arts

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