Sales Manager

Kevin Casey

**** ******** ****** • Wheaton, Illinois 60187 • 630/ 205-0018 • *****.*****@****.***

PROFILE

Sales leader with 19 years experience in telecommunications with expertise in the wireless segment.

Demonstrated repeated success driving sales through company owned retail, national retailer, and local dealer

channels. Proven track record of meeting sales targets while improving the customer experience at the point of

sale. A strategic thinker with experience in developing sales channel strategy and the ability to execute plans to

meet desired results.

Sales Leadership: Provided leadership to sales teams in multiple sales channels successfully meeting sales

targets on a consistent basis. Manage a retail organization of 42 company owned locations

with 200 employees and over 300 dealer locations.

Negotiation Successfully negotiated vendor contracts to improve overall profitability. Reduced store

Skills: build out expenses by 15% while maintaining quality standards, saving over $1.2M in

2007. Extensive experience negotiating sales distribution contracts with dealers, national

retailers including Best Buy, Radio Shack, and Ultimate electronics.

Sales Channel Adept in using knowledge, market research and customer analytics for retail site selection

Development: and market wide sales planning. Exceptional knowledge of wireless sales channels and

development and implementation of channel strategies.

PROFESSIONAL EXPERIENCE

REVOL WIRELESS, Cleveland, Ohio March 2009 – Present

Private equity regional wireless carrier

Area General Manager – Indianapolis

Lead the company owned retail store, and the indirect dealer channel to meet company objectives for new

customer activations, revenue growth, and profitability. Responsible for company owned retail locations and

dealer locations.

o Implemented an outbound customer calling campaign within our company store channel

resulting in an increase of $21,000 in monthly revenues in Q1 2011.

o Lead the Indiana team to achieve over 200% to budget in net add performance in Q1 2011

o Implemented a sales effectiveness program in September 2010, resulting in 10% incremental

sales in October 2010, and 5% YOY lift in December 2010.

o Grew distribution by 18% over a 5 month period Q3 2009

o Implemented a master dealer program with key dealers to assist Revol in reaching market

penetration goals Q2 2009

U.S. CELLULAR, Chicago, Illinois December 2004 – December 2008

Publicly held regional wireless carrier with six million customers and revenues of $3.8B.

National Director Sales Operations (March 2006 – December 2008)

Led a team of 18 focused on the development and implementation of strategic initiatives to improve operational

and sales effectiveness across all sales channels including: company owned retail, dealers, business to business,

and alternative distribution partners. Responsible for retail store site selection and construction for all company

owned and agent locations. Managed national dealer accounts including Radio Shack.

Kevin Casey Page 2

Implemented a nationally consistent dealer standards program designed to increase sales

o

productivity, and improve brand image in retail locations resulting in a continued increase in

customer satisfaction scores for three consecutive quarters.

o Implemented a successful B2B training initiative to improve results in the mid-sized to small

business segments resulting in a 5% increase in sales.

o Implemented a new national mystery shop program leading to a 12% increase in mystery shop

scores over a seven month time frame.

o Built over 200 retail locations at $1.2M below budget in 2007

o Responsible for the execution of the retail merchandising plan in both the company owned retail

and agent locations

Chicago Director of Retail Sales (December 2004 – March 2006)

Managed the company owned retail channel and dealer channel in the Chicago market with staff of 500

employees. Responsible for executing the sales plan including gross and net activations, average revenue per

unit, cost per gross add and cash flow targets.

o Expanded distribution in Chicago by over 26% leading to a 16% increase in subscribers YOY

o Increased attached rates on data sales by 15%.

o Lead a team of seven area managers in driving retail standards in company owned retail as well

as dealer locations resulting in a #1 ranked market in customer satisfaction in 2005.

o Promoted to national role to drive consistency in agent standards across all markets.

AT&T WIRELESS SERVICES, Redmond, Washington 1997 - 2004

National wireless carrier purchased by Cingular Wireless.

Central Region Director of Sales, Chicago, Illinois

Responsible for executing sales plans to meet key business metrics including new activation goals, net

subscriber growth, and revenue goals in a nine state territory for the retail agent and national retail sales

channels. Managed nine sales managers with 76 sales reps in the region and over 300 dealer locations.

o Managed to 120% of plan for new customer activations in 2004 by expanding local agent and

alternative distribution within the region.

o Increased attach rates on targeted features by 65% YOY 2004 through implementation of best

practices and targeted sales contests.

o Achieved #1 region in per door activations with national retailers in 2003 - 2004

o Achieved #1 Region in net subscriber growth 2004.

o Successfully implemented a new dealer compensation strategy in 2001 resulting in a reduction

in channel costs by over $20 per activation in 2002.

o Presidents Club Winner in 1998 for top sales performance in the indirect channel.

AMERITECH CELLULAR, Chicago, Illinois 1990 - 1997

Regional wireless carrier purchased by Southwestern Bell Communications

Director of Sales Ohio Markets (1996 - 1997)

Managed the Corporate Sales Team and the Indirect Sales Team in Columbus, Dayton, and Cincinnati.

Responsible for the sales performance of the Business to Business Sales Team as well as the agent channel for

the Ohio Region.

Regional Manager of Midwest Dealers (1990 - 1996)

Total responsibility for all indirect channels of distribution including, dealers, retailers, and resellers in the

Illinois and Northwest Indiana Market.

Kevin Casey Page 3

Other Experience

MULTICOM, Chicago, Illinois

Paging company acquired by Ameritech in 1988.

Regional Manager, Chicago

Responsible for four branches and 26 B2B sales representatives. Promoted into this position as a result of

exceeding goals in roles of increasing responsibility. Consistently ranked in the top 5 sales representatives in the

company.

EDUCATION & ADDITIONAL TRAINING

Western Illinois University, Macomb, Illinois

B.A., Communications with Marketing Minor, 1981

U.S. Cellular Servant Leadership Forum, 2008

AT&T Leadership Development Program, 2003

Managing projects in Organizations – ESI, 2002

Fortune Group “Foundations for Leadership”, 1995

Xerox Professional Sales Skills

Contact this candidate