Sales Marketing
Resume:
Laura Kim
Los Angeles, CA 90014
************@*****.***
Sr. Media Relations Specialist
City of Hope, Duarte, CA / September 2008 - Present
Develop and deploy public relations strategy and execute outreach
supporting $50k+ fundraising campaigns for Los Angeles and nine regional
offices.
Collaborate with development marketing and cause-related marketing to
execute publicity campaigns.
Initiate and maintain trade media relations supporting nine industry
fundraising groups.
Pitch and manage red carpet media for high-profile industry benefits.
Edit stories for internal and external quarterly magazine, monthly e-
newsletter and weekly newsletter.
Integrate crisis communications plan with media team in preparation for
major disasters.
Brainstorm story angles and pitch to philanthropy, human interest, event
and industry-related editors.
Manage public relations and social media firms and incorporate
initiatives into major publicity campaign campaigns.
Associate, External Relations
Procter & Gamble Professional Beauty, Woodland Hills, CA / September 2004 -
September 2008
Developed and executed External Relations and communications programs for
Wella Professionals brand initiatives, trade shows and industry events.
Built relationships with salon industry partners and networks based on
consumer and trade media opportunities and story pitches.
Recommended and implemented effective, customized, communication strategies
and programs that contributed to overall business goals and objectives.
Created and communicated a state of preparedness through issue and crisis
planning.
Envisioned and counseled business-building "where-to-play" choices for
influencer marketing program to create competitive advantages.
Public Relations Consultant
Freelance, Pasadena, CA / October 2002 - August 2004
Developed and implemented public relations strategies and campaigns for
international fashion designer.
Initiated and maintained relations with fashion consumer and trade media.
Edited and disseminated press releases, media alerts, product collateral
and produce samples to influential editors.
Collaborated with external graphic designers for product brochures,
collateral and trade show materials.
Managed budget and prepared monthly invoices and publicity reports.
Marketing Coordinator
Louis Raphael (A Division of Kizan International, Inc.), Brisbane, CA /
July 2001 - October 2002
Supported marketing activities with an integrated publicity campaign for
men's tailored clothing manufacturer.
Created and pitched stories to leading trade media.
Appointed and managed graphic design firm for trade show booth design,
advertisements and retail and sales collateral.
Evaluated trade advertising opportunities according to marketing objectives
and budgets.
Developed product brochures, marketing collateral and fabric swatches for
national sales team meetings.
Edited internal quarterly newsletter and managed editorial staff as Editor
In Chief.
Selected trade show exhibit designers and collaborated on designs for
fashion industry trade shows.
Corporate Communications Specialist
Interwoven, Inc., Sunnyvale, CA / October 2000 - July 2001
Edited, distributed and pitched technology and business media for
Interwoven, an enterprise class content management software developer.
Developed media strategies with external public relations firm and managed
distribution schedule of global press releases.
Researched, interviewed and achieved approvals from engineering staff,
sales staff, executives and C-level staff for technical and customer press
releases.
Updated external and internal corporate communications web pages and links
utilizing Interwoven software.
Evaluated and qualified Interwoven for technology and business awards and
recognitions.
Junior Publicist
Elaine Sense Public Relations, Los Angeles, CA / March 1999 - October 2000
Prepared and supported distribution of press materials.
Monitored and strengthened client and media relations.
Developed, printed and assembled materials for new business pitches,
proposals and presentations.
Collaborated and developed stories ideas with Elaine Sense.
Coordinated daily correspondence with clients and media.
Managed monthly client budgets, account payables and account receivables.
Scheduled and secured photography and television shoots for media
placements.
Account Executive
Carat ICG, Los Angeles, CA / May 1996 - March 1999
Coordinated and maintained national advertising programs for national and
local clients.
Developed media schedules and organized traffic and budgets for client
advertising and media programs.
Prepared and presented advertising proposals, recommendations and media
schedules to clients.
EDUCATION
University of California, Berkeley Extension
Certificate, Integrated Marketing Communications / December 2004
University of Southern California
Bachelor of Arts, Communications, Annenberg School for Communication /
December 1996
ADDITIONAL INFORMATION
Member, Creative Citizen / June 2008
Volunteer, Los Angeles Regional Food Bank / September 2006 - present
Technical Writing, UC Santa Cruz Extension / March 2001
How to Succeed as a Writer, Santa Monica College / April 2000
Writing For Public Relations, UC Los Angeles Extension / August 1999
President, American Marketing Association, University of Southern
California / 1996
President, USC Helenes, University of Southern California / 1994
REFERENCES
Leila Meresman / *******@***.***
Genia Kaplan-Quinn / *****@**********.***
Contact this candidate