Marketing Sales

Todd Roth

***** ******** *******, *** *****, CA *2108 661-***-**** (

*******@*****.***

SUMMARY

Business-to-Business and Business-to-Consumer marketing professional who

has marketed both products and services looking to join a stable company

with a growing marketing department. Experience with big and small

companies in implementing marketing tactics such as T.V., radio, direct

mail, print, networking, and tradeshows. Extensive hospitality, retail, and

cable background and strong communication and analytical tools. Skilled at

project management and working within a budget. Exceptional communicator,

dynamic, energetic, with significant experience in developing professional

interpersonal relationships, which assists in superior results.

PROFESSIONAL EXPERIENCE

WHP Financial- San Diego, CA

9/2010-current

Business Development and Marketing Associate

Successfully created and implemented new marketing and customer

relationship program at Financial Firm

. Developed and executed direct mail and e-mail campaigns targeting

current clients and prospects that resulted in positive feedback and

increased contact

. Created and implemented marketing plan

. Revamped current website

. Arranged client meetings and events to find new revenue

Time Warner Cable- San Diego, CA

8/2008-7/2010

Marketing Coordinator

Successfully revitalized Pay Per View Events and On-Demand Movie Buys at

Major Cable Company

. Measurably increased Pay Per View Events and On-Demand Movie Buys by

implementing marketing tactics such as e-blasts, radio, and television

. Monitored monthly marketing spending in order to keep within multi-

million dollar budget

. Coordinated implementation of marketing tactics such as direct mail

and print

. Created monthly marketing analysis of Pay Per View Events and On-

Demand Movie buys

. Worked with outside media buyers coordinating radio spots

. Assisted in creating marketing plans to launch new media content

. Selected television and radio spots for cross-channel and broadcast

marketing

. Maintained online communication with internal departments about

marketing tactics

Generation Contracting and Emergency Services - San Diego, CA

1/2005-6/2008

Marketing Assistant

6/2005-6/2008

Revitalized Family-owned Construction Business by creating and implementing

successful business marketing program

. Created and developed marketing materials such as brochures and press

releases

. Assisted in the development of the company marketing plan and budget

. Developed personal relationships with Insurance Agents and within the

community through the Poway Chamber of Commerce

. Served as ambassador and on several committees within the Poway and North

County Chambers of Commerce

Project Coordinator 1/2005-

6/2005

. Developed and executed training modules to assist team members in

understanding company procedures

. Conducted marketing and sales meetings and began to develop marketing

strategy

. Successfully worked with project managers and estimators to expedite

contracts, budgets, and schedules in order to ensure timely completion of

jobs

. Maintained key relationships with customers and adjusters through

exceptional service delivery

WSI Fundraising- San Diego, CA

8/2004- 12/2004

Fundraising Assistant

Coordinated two successful seasons of fundraising for public schools

. Assisted in scheduling fundraisers for various public schools

Todd Roth, Marketing Professional

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. Established relationships with various vendors such as Mrs. Fields and

Spyder surfboards to coordinate prize and product distribution

Princess Cruises - Santa Clarita, CA

3/2003-8/2004

Documentation Clerk

Successfully trained and supervised numerous customer facing employees

. Trained over 40 employees in the documentation process within numerous

departments

. Supervised 4-5 employees at a time within the documentation department

. Coordinated all ticket and document distribution for multiple ships

. Maintained monthly department metrics and data bases

Macys - Costa Mesa, CA

7/2001-9/2002

Sales Associate

Created and implemented successful merchandising campaign to sell retail

product

. Provided direct support to management and multiple vendors to push

product

. Successfully managed the Calvin Klein Jeans Department, tracked and

monitored sales

. Selected by the manager as Lead Sales Associate and assisted with various

tasks such as merchandising and visual print

Makeastar.com- Orange, CA

1/2001-6/2001

Intern

. Worked closely with management on advertising for the website such as

marketing via e-mail and flyers

. In charge of website improvement through viewer feedback and customer

contact

Koos Art Caf - Santa Ana, CA

1/2000- 6/2000

Intern

. Assisted in writing grant proposals to various organizations

. Contacted prospective donors regarding grant proposals

. Conducted research on various non-profit organizations through the

internet and over the phone

OTHER EXPERIENCE

. Member of Phi Delta Theta Fraternity; Served as Administrative Vice

President, Alumni Secretary, and Secretary

. Member of San Diego Volunteers and the American Cancer Society

. Four Year Participant and Fundraiser for the Breast Cancer 3-Day

EDUCATION AND SKILLS

. University of California Irvine- Irvine, CA (6/2001)

Bachelor of Science, Public Relations

Minor Sociology

. Currently working on marketing certification for the University of

California San Diego

. Proficient in Windows XP, Microsoft Word and Excel, PowerPoint,

Photoshop, and Dreamweaver

. Skilled at analyzing and maintaining departmental budgets

. Efficient with both Macintosh and IBM computers, their Operating

Systems, and native programs

Contact this candidate