Marketing Administrative Assistant
Resume:
JOSEPHINE E. AIDOO
*********.*****@*****.***
*** ******* ****** ********, ** 11207
EDUCATION:
Temple Univeristy
Philadelphia, PA Bachelor of Arts: Communications
Graduation: May 2009
Relevant Courses: Consumer & Buyer Behavior
Marketing Strategy Plan International
International Marketing Business
Communications
WORK EXPERIENCE:
Sony Music Entertainment, New York
April 2011 - August 2011
Administrative Assistant, Temp
. Provided administrative support to the SVP, VP and Director Corporate
Counsel, Business & Legal Affairs Department.
. Processed expense reports, invoices and legal bills.
. Assisted in preparing presentations and spreadsheets.
. Supported the departments with day-to-day administrative tasks and
special projects as needed.
. Interfaced with business units, artist management, lawyers, etc.
. Organized and maintained legal filing system.
. Intense calendar management, travel/meeting scheduling and extensive
telephone coverage.
. Coordinated department events.
. Supported with marketing PO and invoice administration processes.
. Assisted in drafting correspondence and preparing reports.
Universal Motown Republic Group, New York, NY
Aug 2010 - May 2011 A&R, Intern
. Provided administrative support to the Executive Vice President and
Senior Vice President of A&R - including but not limited to travel
arrangements, expense reports, answering phones.
. Assisted department with daily projects
. Organized various artists schedules - studio, flight, hotel, car
. Assisted in researching new acts
. Accurately transcribed lyrics
. Logged and responded to demo submissions
. Liaised with A&R administration to coordinate delivery of mixes and
masters as well as manage payment of invoices and studio sessions.
. Worked closely with all departments including publicity, sales,
marketing, finance and legal
. Liaised between the label, artists, and their respective management
companies
Bad Boy Entertainment Worldwide, New York, NY
May 2010 - Nov 2010 Executive Assistant,
Temp
? Provided administrative support to the Vice President of Operations
& Human Resource and Director of New Media Marketing.
? Assisted in coordination of events (i.e. planning, logistics and
execution)
. Organized Ad hoc projects to assist and expand the label's market of
consumers.
. Supervised a team of 11 consultants to create webisodes, street
promotions, viral marketing, and branding concepts for Diddy-Dirty
Money's Last Train To Paris album.
. Organized and maintained over 200 employee files.
. Hired interns and distributed weekly intern stipends.
. Coordinated various artist projects and activities with other
departments (publicity, marketing, legal etc)
Universal Motown Republic Group, New York, NY
Nov 2010 - Feb 2011 Digital Marketing, Consultant
. Assisted Digital Marketing Manager with assigned duties
. Analyzed online marketing campaigns and brainstorm/developed contest
ideas.
. Compiled e-mail blasts and press releases for distribution to websites
& consumers
. Updated Universal Motown, Universal Republic, Drake and Cash Money
twitter accounts with important news, promotions, events etc.
. Implemented grassroots campaigns, social media campaigns and posting
on various forums and message boards.
. In-charge of Cash Money, Kid Cudi, Nelly, Birdman, Hinder and Crash
Kings facebook pages.
. Sphere-headed grassroots marketing for various artists including Kid
Cudi, Nelly, Nicki Minaj, Hinder, Crash Kings etc.
. Gathered information on artistes' weekly social media pages
(MySpace/Facebook/websites, etc.) and distributed to various
departments.
The Source Magazine, New York City, NY
June 2009 - May 2010
Marketing/Events, Intern
. Assisted Director of Administration/Events & Senior Account Executive
of Sales Department with administrative duties.
. Updated forums on website & social networks (Blogs,Youtube,Twitter,
Facebook, MySpace, Bebo etc.)
. Created marketing strategies through various mediums to increase brand
management (Digital, Print, Out Of Home, Experiential, Audio, and
Television)
. Conducted market research to evaluate market trends, consumer behavior
and technology shifts.
Fire Music/Black Market Music Group, Philadelphia, PA
Oct 2007 - Aug 2008 A&R/Marketing Intern
. Distributed artist calendars, Sound-Scan, Ring-Scan, and one sheets to
respective managers, agents, and outside marketing agencies
. Designed various promotional materials as needed including album
packaging components e-card blasts, artist flyers, t-shirts, posters,
and other merchandising items
. Communicated with artist managers daily regarding upcoming projects
and artist issues
. Scheduled meetings, arrange travel, and answer phones.
. Liaised with street team department and affiliates to provide tools
such as posters, stickers, CDs, and samplers.
WHIP Temple University Student Run Radio Station, Philadelphia, PA
Jan 2006 -Aug 2006 Marketing/Promotions, Intern
. Assisted the VP of promotions with on-site venue coordination and
artist liaison duties.
. Scouted acts for assignment plays, and created and updated marketing
plans, timelines and one sheets on a weekly basis.
. Provided administrative duties as needed: answering phones, one sheet
reports, expense reports etc.
. Coordinated fall orientation, homecoming shows & other collegiate
shows.
. Booked artists' hotel, travel and arrange for meals.
Activities & Volunteer:
. Public Relations Students Society of America (PRSSA)
. Entrepreneurial Student Association (ESA)
. Project H.O.M.E, Philadelphia, PA - U.S Elections 2008
. New York Honduras Soccer League Inc., Bronx, NY
. America's Behaved Children (ABC) - Secretary
COMPUTER PROFICIENCY: Adobe Photoshop, Proficient in Microsoft Office
Suite (Word, Excel, PowerPoint, Outlook, Access), Dreamweaver,
Hummingbird, MESA, PC/Mac OS, SAP, Media base/BDS, PRS, Sound-Scan, Ring-
scan, Encore, iTunes, Most Apple software, Word press, Google Analytics,
ETA
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