Sales Marketing

Bruce Dahl

*** ********** **, #***, **** Beach, California 90814 - 562-***-****

E-mail: *********@*******.***

SKILLS & VALUES

Integrity, honesty, detail oriented, computer proficiency in MS Office

Suite, Photoshop, Photoshop Elements 9, Corel Draw, ACT, sales and

negotiation skills, writing, media relations, more.

WORK HISTORY

Present Office of Public Affairs - Veterans Administration Long

Beach Healthcare System

. Public Affairs Representative - Volunteer: PR, event

development/management, internal and external community relations,

media relations, OPA event photographer.

5/2005 - Alternatives For Seniors - Senior Housing and Services Resource

Guide

4/2010 West-Coast Director of Sales

. Print and internet advertising sales, marketing, networking

(Clients: Senior housing and services businesses)

. Contract negotiation

. Responsible for new business development and client retention in

four California markets:

San Francisco Bay Area; LA/Ventura Counties; Orange County/Inland

Empire; and San Diego Co.

1986 - DahlCom Public Relations

2005 Independent Contractor

. Public relations, marketing and advertising consulting:*

. Major-event development

. Extensive work with entertainment industry/celebrities

. Grand openings, tradeshow and event planning and management

. National account development & management

. Contract negotiations

. Media relations, writing press releases, publicity development

. Advertising design and placement

. Lifestyle publication retail advertising sales

. Development of award-winning marketing communications materials

2/1/99 - California 51st District Agricultural Association, Burbank, CA

- San Fernando Valley Fair

7/1/00 Director of Publicity & Marketing (State of California

contracted position for two annual productions)

. Major event planning for state-mandated fair production

. Directed publicity, public relations, advertising & marketing

efforts for this annual event

. Proactively developed and delivered public relations campaigns

. Media relations, writing and pitching press releases, print-media

buys, media spokesperson

. Designed and managed production of marketing communications

materials

. Budget management, contract negotiations, released "Request For

Bids" and awarding contracts to vendors

. Interface with public, celebrities, multi-city, county and stated

elected officials, Fair CEO, Board of Directors and all Fair

committees

. Developed and implemented marketing and publicity opportunities,

media events and photo ops

. Sponsorship development

EDUCATION

UCLA - Public Relations - Certification program

Los Angeles City College - Radio/TV Broadcast Journalism

MILITARY SERVICE

United States Army - Honorable Discharge w/Congressional Medal of

Merit

* Clients include:

Major community events

Major market newspapers

High-end promotional publications

Upscale restaurants

Political campaigns and issues

Medical institutions and physicians

Non-profit organizations

Political event contractor for Hill & Knowlton Public Relations.

Contact this candidate