Project Manager Account Executive

Anwar Warner

**** ****** ***** *******, *********, NY 10463

Phone: 646-***-**** E-mail: *****.******@*****.***

SUMMARY OF QUALIFICATIONS

o Developing digital campaigns for Fortune 500 companies and managing

them from conception to post-launch

o Developing engaging and effective Social Media content and strategy

o Mobile Strategies including mobile web development, QR Codes, and

text campaigns

o Drawing observations and implications from Social Listening tools

to develop insights and actionable next steps

o Writing copy on digital trends for client and agency newsletters

WORK EXPERIENCE

Catapult Interactive, Westport, CT

2008- Present

Account Executive: MARS Petcare & Confections portfolio, Avon Walk for

Breast Cancer, Valspar, Rosemount Wines (2009-Present)

o Managed successful integrated campaigns that included website,

online media and social media components that increased traffic,

grew email databases and increased social media following and

engagement

o Managed mobile text message campaigns including sweepstakes and

instant-wins as part of MARS Confections' Co-Marketing efforts

o Developed social media strategy for clients that lead to consistent

growth in key metrics including Likes, Active Users and Engagement

o Created copy and editorial calendars for various brands' social

media pages used for Wall posts, Fan responses and Tweets

o Sourced content and developed copy for two bi-monthly client

newsletters

o Developed email marketing campaigns and provided mid and post-

campaign results on key metrics

o Compiled quarterly and ad hoc client reporting of web analytics for

brand websites using Omniture and Facebook Insights

Associate Producer: Subway, MARS Confections (2008-2009)

o Lead project manager for Subway's largest annual campaign, Subway

Scrabble

o Developed project plans and milestone schedules to communicate to

all stakeholders the deliverables and their associated timing

o Liaised between the Interactive Account and Creative Teams to

communicate client deliverables and ensure the projects were being

executed on time

o Managed several web microsites for Mars Confections including M&Ms,

Snickers and Combos and used Google Analytics to present insights

from the analytics

JPMorgan Chase & Co., New York, NY

2006-2008

Project Analyst

o Created project plans using Microsoft Project to track metrics

including milestones and adherence to budget and time allocations

o Created metrics then disseminated weekly and monthly reports that

highlighted progress and project health for projects that were used

for Executive Steering Committee Meetings

Time, Inc. /Fortune Money Group, New York, NY

Q1-Q2 2006

Marketing Intern

o Developed creative marketing initiatives aimed towards companies

featured in Fortune Magazine and Money Magazine to boost

merchandise and reprint revenue

o Presented recommendations on how to improve website traffic and

sales to senior executives which were then implemented

EDUCATION

Fordham University - Graduation Date: May 2006

Bachelors of Science Business Administration, Concentration:

Marketing; Major GPA: 3.0 / 4.0

TECHNICAL SKILLS

Proficient in Microsoft Office; Intermediate knowledge of Microsoft

Project, Microsoft Visio

Facebook, Twitter, Foursquare, YouTube

Omniture SiteCatalyst, Google Analytics, Facebook Insights and

Analytics, Radian6

ACTIVITIES & AWARDS

Kappa Alpha Psi Fraternity, Inc.

Rising Star Award 2009 - Catapult Interactive

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