Marketing Manager

DIANNA MARIE MOSLEY

**** *. ***** ***** ( Country Club Hills, IL 60478

************@*******.***

708-***-**** Home

708-***-**** Cell

professional summary

Accomplished marketing and project management professional with over seven

years experience in marketing communications, advertising, Web site design,

collateral development, event management, and client services. Proven

ability to successfully develop and manage marketing campaigns and programs

within a high-volume, deadline-driven environment. Excellent communicator,

collaborator and leader with the versatility to function in a variety of

roles.

Areas of expertise

. Project Management

. Web and Print Content Development

. Program Development and Management

. Contract Negotiation

. Tradeshow and Events Management

. Strategic Relationship Builder

PROFESSIONAL EXPERIENCE

CHICAGO STATE UNIVERSITY, Chicago, IL

Assistant Director, University Relations

02/2009 - 09/2010

. Worked closely with the president and senior level administrators on the

development and execution of marketing communication strategies that

supported recruitment and retention goals and strengthened the

University's image

. Launched the university's first major targeted branding campaign which

included full-color, full page advertisements in 5 major publications, 8

newspapers, 27 billboards, 75 transit ads, 25 bus shelter ads and 250

radio spots across 6 radio stations

. Wrote and designed print advertisements, direct mail, brochures, fact

sheets, posters, HTML e-blasts, and recruitment banners resulting in a

savings of more than $15K

. Spearheaded the implementation of social media strategy to increase CSU's

presence on Facebook and Twitter

. Saved more than $45K by negotiating all print, radio and outdoor media

contracts

. Prepared and managed $350K marketing and advertising budget

. Supported the marketing needs of various colleges and departments to

ensure consistent messaging and branding

. Managed and mentored student workers and interns

Associate Director, Marketing

11/2007 - 02/2009

. Collaborated with faculty and staff across various colleges and

departments to develop and execute print and online marketing campaigns

synergistic with the university's retention and recruitment goals and

branding guidelines. Responsible for selecting resources, negotiating

vendor contracts, developing schedules, preparing estimates, copy

writing, proof reading/editing, art direction, and on-time delivery of

each project

. Initiated, designed and implemented the first e-marketing campaign for

the Office of Admissions resulting in a 2.5% increase in attendance at

their open house

. Tracked $75K marketing budget

. Supervised and mentored student workers

NORTHWESTERN MEMORIAL HOSPITAL, Chicago, IL

Senior Marketing Associate

03/2007 - 10/2007

. Managed the development and execution of annual Speaking of Women's

Health conference attended by 1,000 women. Responsible for the

development and production of conference invitation, program book, print

ads, Web content, signage, event video, post-event scrapbook, event

logistics and volunteer recruitment

. Provided communications counsel to internal departments including writing

and editing copy, and managing the delivery and distribution of marketing

materials

. Served as liaison to graphic designers, printers, outside vendors and

steering committee members

AMERICAN SPECIALTY TOY RETAILING ASSOCIATION, Chicago, IL

Marketing & Sales Manager

03/2006 - 03/2007

. Led the development and implementation of integrated marketing

communication strategies designed to ensure the growth of annual

conference, expand educational programs and increase membership retention

and recruitment

. Managed the development and production of all print and electronic

communications including writing and editing copy for brochures,

advertisements, exhibitor prospectus, bi-monthly e-newsletters, direct

mail collateral, banner ads, member marketing tools, show directory and

Web content

. Orchestrated the redesign of the American Specialty Toy Retailing

Association Web site, creating a more user-friendly and improved online

research tool for members and consumers.

. Collaborated with executive director, board of directors, volunteers and

committees on the development and execution of annual tradeshow, special

events, educational programming, new product development, and marketing

programs

. Developed and managed $125K marketing budget

MERCHANDISE MART PROPERTIES, INC., Chicago, IL

Buyer Relations Manager

07/2004 - 08/2005

. Developed and implemented marketing strategies to increase attendance at

four annual trade shows including, managing premier buyer and new buyer

acquisition programs, telemarketing campaigns, and in-person visits

. Managed the execution of a targeted marketing program that resulted in a

3% attendee increase

. Led the execution of cause-related marketing events that raised more than

$80K for various charities including, securing corporate sponsors, in-

kind donations and auction items

Marketing Manager

01/2001 - 07/2004

. Led the execution of integrated marketing communication plans and

branding strategies for the Chicago Gift & Home Market, a tradeshow held

four times a year and attended by more than 30K retailers

. Provided project management on the development and delivery of direct

mail collateral, e-mail communications, promotional materials, print

advertising, and show directory; responsible for creative brief, proofing

and editing, list selection, message and brand consistency

. Revamped educational program resulting in a 30 % increase in attendance.

Responsible for researching topics, securing speakers, logistics and

program evaluation

. Introduced two new sponsorship opportunities resulting in a $10K increase

in annual revenue

. Supported the leasing and sales teams revenue goals through the creation

and implementation of marketing programs, electronic communications

campaigns, sales support materials, and special events

Marketing Coordinator

03/2000 - 01/2001

. Managed the planning and execution of more than 15 annual events

. Developed and managed content on exhibitor and attendee Web sites

. Researched, wrote and edited semi-annual newsletters mailed to 20,000

buyers

. Produced signage, event collateral, promotional materials, surveys, and

Web content in support of over 15 annual events

EDUCATION

Columbia College Chicago, Chicago, IL

Bachelor of Arts in Marketing Communication awarded with honors

Robert Morris College, Orland Park, IL

Associate Degree of Applied Science in Business Administration awarded with

honors

SKILLS

Microsoft Office: Word, Excel, PowerPoint, Publisher

Adobe: Contribute 4, basic knowledge of InDesign and Photoshop

Constant Contact

Contact this candidate