Project Manager Marketing

SAPANA DESAI

** ********* ******, *******, ** ***13

973-***-**** - *************@*****.***

EXECUTIVE PROFILE

Marketing Strategy ( Event Planning ( Project Management

SUMMARY OF QUALIFICATIONS:

o More than 10 years of event planning, marketing, branding, public

relations and project management experience

o Experience in both traditional and online marketing activities

o Successfully manage employees, which includes goal setting,

training, and development.

o Manage relationships across products, teams and business areas

o Extremely resourceful with strong multi-tasking, organizational,

leadership, and analytical skills

o Excellent verbal and written communication skills

o Function well independently and as team member; adept at creative

problem solving

o Self motivated and pro-active; able to set effective priorities and

implement decisions to achieve immediate and long term goals

o Exceptional computer skills. Software includes Word, Excel,

PowerPoint, Access, Illustrator, Photoshop, Quark, Adobe Acrobat,

Lotus Notes, FrontPage, and Internet Explorer. Also able to write

basic HTML

EXPERIENCE:

UBS Financial Services, NY, NY

Business Division: Wealth Management - Americas

Marketing & Event Manager - November '07 - Present

o Implement, and provide guidance on the marketing plan & strategies

in a timely delivery within the marketing budget.

o Develop event strategy to promote intellectual capital and thought

leadership to high net worth (10 million) and ultra high net worth

(25 million) clients.

o Produce and direct webcasts and on demand videos to enhance

visibility of the brand

o Jointly work with our PR team to explore innovative channels and

opportunities (via traditional, guerilla, and sponsorship vehicles)

to enhance media coverage and brand exposure.

o Lead the creation of promotional materials and presentations while

ensuring messaging and communication are consistent with the

overall brand strategy.

o Strengthen, and grow relationships with strategic partners and

field origination to maximize promotional and co-marketing

opportunities.

o Create and manage comprehensive communication plans for product

launches, which educate internal partners and clients on new

offerings.

UBS Financial Services, Stamford, CT

Business Division: Global Wealth Management & Business Banking

Marketing Specialist - Sept '04 - October '07

o Organized various offsite workshops and events, which involve site

selections, contract negotiations, audio/visual and food/beverage

accommodations.

o Established and maintained effective marketing communication with

internal business partners, internal clients, and external clients

by publishing several communication pieces such as: external

newsletters, internal bulletins, release notes, memo announcements,

year end accomplishments, success stories. In addition manage all

the content on both the internal and external UBS KeyLink websites.

o Developed value propositions and marketing collateral that

includes: fact sheets flash animated help files, new demo system,

PowerPoint presentations, invitations, and partner marketing

material.

o Created strategic marketing plans while establishing and planning

for the overall marketing budget.

o Implemented client surveys while also maintaining sound

relationships with Advisory, Service Delivery, and business groups

that have face to face contact with clients.

o Managed and planned promotional materials while ensuring accurate

and timely delivery within marketing budget.

THE MCGRAW-HILL COMPANIES, New York, NY

Business Division: Platts

Marketing Associate/Project Manager - Jun '00 - Jan '04

o Created marketing plans and budgets for more than 10 financial

business-to-business products.

o Planned and coordinated marketing campaigns for North America

(including PowerPoint presentations, direct mail, fax, email and

telemarketing campaigns).

o Analyzed and reported campaign effectiveness on an ongoing basis.

o Managed promotional materials production including drafting and

editing copy, working with designers, presenting to product

managers, identifying and ordering lists, and ensuring accurate and

timely delivery within marketing budget.

o Performed extensive research on industry and competitors, by

creating SWOT and competitor analysis, to enhance sales growth.

o Organized small and large trade shows, conferences, and special

events, which involved site searches, contract negotiations,

audio/visual and food/beverage accommodations, budget and proposal

development, and post-review of the event.

o Assisted in four successful new product launches, which entailed

International product rollouts, and development of sales tools.

RACHEL LITNER ASSOCIATES, Livingston, NJ

Business Division: Financial Services and Consumer Products

Public Relations Assistant - Sept. '99- May'00

o Assisted and coordinated in promotion and publicity of special

events, sponsorships and fundraising galas.

o Drafted press releases and speeches.

o Developed press kits and maintained media relations.

o Researched prospective consumer markets and created direct mail

lists

o Developed an internal process to help manage incoming

advertisements for catalogs and brochures.

EDUCATION:

Pace University, New York, NY ( Master of Business Administration -

08/04 ( Concentration: Finance

Cumulative G.P.A. 3.7/4.0

Rutgers University, Newark, NJ ( Bachelor of Science - 05/00 ( Double

Major: Marketing / Psychology

Cumulative G.P.A. 3.7/4.0

REFERENCES: Available upon request

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