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Jenny Thompson
Qualification
s
High energy communications professional with exceptional
writing and editing skills.
A self-starter, as well as an effective team player, able
to work efficiently and interact comfortably with
individuals on all levels.
Proficient in numerous software programs on both PC and
Mac, content publishing programs and various style books.
Experience 10.07 - Current North American Media Group Minnetonka, MN
Web Editor
Manage all content on the National Home Gardening Club
website; working with best practices, corporate branding
model, and site standards.
Plan, write, and edit e-newsletters for the National Home
Gardening Club (250,000+ readers).
Responsible for social media sites, including developing
content and engagement.
Use analytic tools to measure site traffic and performance
against corporate objectives.
02.07 - 10.07 Dain Rauscher Minneapolis, MN
Intranet Communications Specialist
Served as the business project manager for InfoNET
projects, such as usability studies, content management
system upgrades and site redesigns.
Coordinated the work of 150+ employees who served as
publishers to the InfoNET site and trained new publishers
on creating and publishing content.
Developed and oversaw approval processes for publishing new
content to InfoNET; served as the primary editor.
Managed development and implementation of new initiatives
related to InfoNET content and initiated ongoing
improvement of the site.
Served as a resource for other web-related company
initiatives.
07.06 - 02.07 Meet Minneapolis, Official Minneapolis, MN
Visitors + Convention
Association
Communications Editor
Conceptualized and created copy for online and offline
marketing materials, including websites, email
communications, brochures, flyers, sales kits, select print
and banner ads, newsletter, editorial articles, direct mail
and other collateral.
Managed content for all websites; created engaging copy
that generated desired actions.
Managed relationships with internal departments to
determine recent, current and future activities that should
be included in written and interactive materials and
contents.
Conducted internet research to identify best practices,
points of difference, and promotional opportunities.
03.04 - 07.06 Marshall Field's Minneapolis, MN
Copy Editor
Prepared accurate and concise sign copy for all Marshall
Field's regions.
Edited copy, proofed and corrected signs for timely
transmission and distribution.
Designed formats and implemented style changes to improve
brand communication.
05.03 - 03.04 Twin Cities Business Minneapolis, MN
Monthly
Editorial Intern
Supported staff of editors with fact checking and editing.
Wrote assigned editorial pieces, including
business-to-business research and interviews.
Assisted editors and production staff in coordinating
artwork for editorial pieces.
Education 2001 - 2003 Metropolitan State Minneapolis, MN
University
B.A. Communications/ Writing
2002 Academic Achievement recipient.
1989 - 1993 St. Cloud State University Minneapolis, MN
Generals
References
Excellent references available upon request.
Affiliations
Member of MIMA (Minnesota Interactive Marketing
Association); MMPA (Minnesota Magazine and Publishing
Association); Store to Door volunteer