Sales Manager
Resume:
Henry Jordan Godfrey
Austin, TX 78728
*************@***.***
Lighthouse Media Group
Tucson, AZ
General Manager
Jordan Advertising, Marketing & Public Relations, Inc.
Tucson, AZ
President and CEO
Established Jordan Advertising in 1995.
Managed and responsible for twelve employees. Departments included: Marketing, Public
Relations, Sales, Video, Design, Bookkeeping, and Human Resources. Capabilities are as
follows:
Strategic Marketing:
Development of effective marketing and communication strategies,
business plan and tactical efforts
Campaign development for print, broadcast, and web
Market positioning, assessments, and recommendations
Competitive activity audits and tracking
Test marketing
Market research
Focus groups
Comprehensive media planning, placement, and results tracking
Direct Marketing
Media strategies
Sales implementation, facilitation and continuity programs
Direct response and target marketing
Vertical market and “niche” program development
Web site and interactive e-mail response programs
Data Base analysis
Promotions:
Development and execution of sales, consumer and internal incentive programs
Internal promotions
Promotional evaluation, tracking, and analysis
Cross-promotional partnering, tie-ins and partner prospecting
Business-to-Business Sales:
Marketing strategies
Trade show and conventions programs
Promotional and sales kit development
Brand/image planning and development
Public relations, special events coordination
Film and Video:
Corporate videos
TV commercials
Instructional programs
Presentations
Design:
Creative development of over 30 Addie Awards
Merchandising point-of-sale:
Development of materials to build retail traffic; increase unit sales
Retail events and promotional support
Displays shelf pieces, counter pieces
Demonstration programs
Outdoor promotions/banners
1988 to 1995
Whiteco Outdoor
Tucson, AZ
Senior Account Executive/Outlying Market Manager
Responsible for billboard plant for Southern Arizona
Sold out entire plant on five year agreements
Exceeded budget every year
Salesperson of the year 7 years in a row
First member of the Presidents Club for Arizona
1975 to 1988
El Paso Times Inc.
El Paso, TX
Coop/National Manager Advertising Asst. Mrg.
Retail Account Executive
Classified Advertising Account Executive
TMC preprint Sales/Manager
Education
University Texas El Paso
Continued Education
Dale Carnegie Sales
Dale Carnegie Public Relations
Tommy Hopkins Sales School
Second Language
Spanish
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