Project Design

Jonathan Hall C 704-***-**** // ********@*******.*** // 1000 Glenshannon Road Matthews, NC 28105

Objective

To obtain a position that will enable me to use my creative skills and interpersonal skills to gain further experience within an

advertising or related industry.

Education and Skills

University of North Carolina-Chapel Hill

Bachelor of Arts in Journalism and Mass Communication-Advertising Sequence, May 2011

Software Languages Interests

Adobe CS4 and CS5 Fluent English Sports & Entertainment

Photoshop, InDesign, Illustrator Moderate Spanish Social Media

Final Cut Pro 6 Limited Korean Photography

Microsoft Office 2010 Graphic Design

Word, PowerPoint, Outlook, Creative Writing

Excel, Publisher

Wordpress

Experience

SUMMER 2010

CBS Radio Intern

• Promoted Kiss 95.1 and K 104.7 at remote events

• Produced weekly competition reports for upcoming events, contests and concerts

• Maintained the station’s websites including updating events and contests and writing blogs.

FALL 2010-SPRING 2011

Korean American Student Association Publicity Chair

• Designed organizational materials including t-shirts, event programs and flyers for mixers, cultural events and social

events.

• Managed and promoted all organization’s activities through KASA’s website, Facebook, and Twitter.

• Produced and edited video for the organization’s cultural event, Korea Nite.

FALL 2009

Publicity Chair for the Campaign for Rea Davis for UNC Homecoming Queen 2009-2010

• Campaigned and designed promotional materials including posters, flyers, and badges to support Rea Davis in her

Homecoming campaign.

Related Coursework

Advertising Campaigns

• Developed a social marketing campaign for suicide prevention

• Conducted focus studies, developed message testing, designed ads, and presented the campaign to the North Carolina

Division of Public Health

Advertising Copy and Communication

• Put together a portfolio of advertising campaigns (Porsche, Sports Illustrated, Gold’s Gym, Visa)

• Worked on a Group Project and presentation on targeting consumers for a Costa Rica trip

Advertising Media

• Calculated Formulas (Cost Per Thousand, Rating, Share) and used Excel to input data into formulas

• Involved in a media planning group project on Kashi frozen pizza. Developing a SWOT analysis, media plan, and creative

brief.

Presentation Design for Strategic Communication

• Learned the principles and practices of graphic design through Adobe CS5 software

Activities

Million Meals, UNC-Chapel Hill

• Volunteered to package food for third-world countries

Relay for Life, UNC-Chapel Hill

• Participated in an all-day event to raise awareness towards cancer

Habitat for Humanity, UNC-Chapel Hill

• Volunteered to help build affordable housing in the community

Asian Students Association, UNC-Chapel Hill

• Attended General Body Meetings and participated in activities to experience Asian culture

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