Sales Manager

Marilyn Alverio, MBA________________________________________________________

*** **** ***** **. ***********, Connecticut 06033 860-***-****

*******@***********.***

Profile

Experienced multicultural m arketing, community outreach and sales executive with demonstrated record of

accomplishments. Superior business development skills, proven leadership qualities, detail oriented,

organizational development savvy, high visibility as a relationship manager within civic, political, business

leaders and affinity group communities. Secured solid strategic alliance positioning for Fortune 100 companies.

Expertise in design and execution of strategies that reach multicultural populations. Strategic thinker and high

energy combined with creative approach to challenging opportunities . Career highlights include contributions to

team that surpassed annual sales goals by 160 percent, leading to a $900 million dollar sale for the com pany.

Bilingual and bicultural.

Professional Experience

March 2003 – Present

Principal owner, Ethnic Marketing Solutions

Specialize in strategic marketing and branding within the Latino, African American, women and

Asian populations.

Product/sales development and cultural insights training

Capacity building and coaching for nonprofit organization

Viral marketing campaigns

Development and design of marketing collateral

Brand development

Professional speaker

Produce Latina empowerment conferences

American Program Bureau Speaker – Hispanic Section

Past and Present Partial Client list

Corporate Non Profit/Government Small Business/Foundations

CHET – CT. Higher Education

Hispanic Vision Optical

Northeast Utilities

La Casona Restaurant

St. Joseph College Trust (529 plan)

Connecticut Association Universal Health Care

LIMRA International

Aetna Inc. for United Spanish Action, Inc. Foundation

Girls Inc. Aetna Foundation

The Hartford Life

Spanish Speaking Center of New England Acting Studio

Prudential Retirement

Babbalu.com

State Farm Ins. New Britain

Connecticut Children’s

CT Department of Public Influential Designs

Performance Edge

Medical Center Health

Hartford Hospital Spanish American Merchants Pathfinders Group

University of Hartford Better Graphics

Association

Latino & Puerto Rican Affairs

School of Business

Commission

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Marilyn Alverio, MBA________________________________________________________

428 Olde Stage Rd. Glastonbury, Connecticut 06033 860-***-****

*******@***********.***

1997 – December 2002

Aetna Inc. Hartford, Connecticut

National Director, Ethnic Markets

Responsible for new business and marketing programs

Brand marketing expertise with insightful and actionable recommendations led to creating corporate

visibility and services that impacted profitable marketing outcomes.

W orked closely with Emerging Markets regional managers throughout the United States to identify

business opportunities which resulted in contributing more than $20 million dollars in health plan

sales.

W orked closely with department heads to develop content and messaging for Racial and Ethnic

Disparities initiatives within diverse communities throughout the U.S.

Created strategy for department marketing operation and increased infrastructure capabilities by

designing tools that included Spanish-language videos, customer service and sales training,

Spanish-language marketing collateral, Multi-language VRU and website communications.

Integrated Supplier Diversity, Foundation and Office of Diversity strategies with Emerging Markets

goals.

Fiscal management of $2 million budget to build partnerships with producer community, affinity

groups, strategic partners and cause-related marketing efforts.

Identified business opportunities by securing alliances with organizations such as; the United

States Hispanic Chamber of Commerce, Latin Business Association, Texas Association of Mexican

American Chambers of Commerce, National Hispanic Corporate Council, 100 Black Men of

America, National Forum for Black Public Administrators.

Provided strategic direction to advertising business unit through identification and selection of Latino

and African American publications targeting consumer and small to midsize businesses e.g.,

Hispanic Magazine, Hispanic Business, Latina Style, Latina Magazine, Black Enterprise, Savoy and

American Legacy. Developed and led task force that conducted market research utilizing a national

business owner survey that identified marketing approach, product development and unique sales

techniques critical in diverse markets.

Prepared Quarterly Business Reviews for segment heads.

Aetna Financial Services (ING)

Marketing Communications/U.S. Latino Market Manager

Responsible for creating and maintaining internal communications for the Domestic Emerging Markets

operation.

Developed and implemented annual strategic plan that communicated the departments’ strategic

and operational plan.

Created unique branding opportunities at national events targeting African American, Latino and

women-business owners.

Developed and maintained internal Emerging Markets website.

W orked closely with general market Advertising and Marketing departments, Offic e of Diversity and

Supplier Diversity to integrate overall strategy that positioned Aetna Financial Services and ING as

an industry leader within target market groups.

As Latino Market Manager, responsible for relationship management within membership bas ed

organizations and creating culturally sensitive collateral.

Team successful in surpassing sales goals by 160 percent contributing more than $350 million in

assets under management.

Representative and company spokesperson at national and local level sponsorships.

1989 – 1997

American Airlines, Hartford, Connecticut

Sales Manager - Northeast Division

Managed revenue generation within a sales territory that included Caribbean, Latin America and Mexico.

2

Marilyn Alverio, MBA________________________________________________________

428 Olde Stage Rd. Glastonbury, Connecticut 06033 860-***-****

*******@***********.***

Developed marketing strategy to increase corporate revenue for routes to Mexico, Caribbean and

South/Central America. Strategy ultimately adopted by national sales unit.

Negotiated and executed corporate contracts.

Developed annual sales and marketing plan that targeted Latino and African American b usiness

segments.

Analyzed sales data to identify opportunities and prepared quarterly business reviews.

Created strategy and made recommendations concerning local and national advertising and

promotional materials that supported the territory objectives and goals.

1988 – 1998

Diversity Training/Consultant

Developed and presented workshops on issues related to reducing racial and ethnic bias in schools grades

K-12.

1990 – 1995

WVIT CH 30, Hartford, Connecticut

Independent Senior Producer and host of bi-monthly public affairs program at local NBC affiliate, NBC30

1980 – 1988

Goldine Laboratories, Fort Lauderdale, Florida

Territory Manager responsible for a $50MM territory

Education

MBA, Marketing 2003 - 2006

University of Phoenix

Concentration – Marketing strategies in a multicultural environment

University of Connecticut, Storrs, Conn. - 1975

B.A. – Cultural Anthropology/Political Science

Trinity College - 1995

Post-graduate studies in Business Management, Marketing and Communications

Selected Affiliations

Connecticut Health Foundation – Executive Committee Member, 2004 - Present

National Association of Securities Professionals (NASP) – Member, 2007 - Present

World Affairs Council, CT Chapter, Board member, 2005 – 2010

Bushnell Theater – Hispanic Marketing Advisory Committee, 2005 - 2009

Y.W.C.A – Board of Directors 2001 – 2004

Finance Committee, Chairperson Nominating Committee

Hispanic Professional Network of CT. – Member since inception 1995 – Present

Urban League of Greater Hartford – Advisory Committee, 2000 – 2009

National Association of Hispanic Journalist - Member 1992–1998

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Marilyn Alverio, MBA________________________________________________________

428 Olde Stage Rd. Glastonbury, Connecticut 06033 860-***-****

*******@***********.***

United Way of the Capital Area - Board of Directors 1994–1999

Chairperson of the Youth Leadership Advisory Committee

Hartford Symphony Orchestra – Board of Directors 1999 - 2003

Metro Hartford Millennium Project 1998 – 1999

Member, Diversity Committee

Hartford Courant, Camp Courant – 1996 – 2000 Board of Directors

National Conference of Puerto Rican Women Inc. President, Board of Directors - New Britain, Connecticut

1985 -1991, Second Vice President, National Board of Directors 1989 -1991

Awards and Recognitions

2010 – Connecticut Minority Entrepreneur of the Year – CT Small Business Development Center (CSBC)

Hall of Honor

2009 – Latinas Paving the Way Award – Puerto Rican Cultural Center of Springfield, Mass.

2001 – Aetna Inc., Chairman’s award - Best of Breed in company. Surpassed sales goal by 160%, contributing

more than $350 million to assets under management as a result of a $900 million sale.

1999 – Puerto Rican Parade of Connecticut – Chairperson of the public relations committee

1998 – United Way of the Greater Hartford Region – Chaired youth leadership initiative that brought high

school students from diverse social and economic background together to promote volunteerism in the

community

1998 – National Hispanic Women’s Summit – As sales manager for American Airlines, received recognition

for community corporate involvement

1988 – National Conference of Puerto Rican Women Inc., – Most successful U.S. chapter, Led a successful

chapter for six years

Interests/Skills

Exceptional relationship management skills with Latino and African American centers of influence

throughout the United States

Vast working experience in multi-ethnic projects

Excellent strategic planning capabilities

Public speaker and presenter at local and national level

Advanced computer skills

Outstanding interpersonal skills with youth-oriented programming and campaigns

Management of staff at local and national level.

Conference producer

Strong communications project management skills

Letters of recommendation upon request

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Contact this candidate