Qualifications
. Certified (MBA) on E-commerce Management & E-Marketing
. Marketing experience through Online, Direct & Print Marketing channels
. Project management skills with problem solving ability from
identification to analysis with multi-tasking skills; on an individual
level as well as within a team environment.
. Cross-functional roles working with other departments utilizing
analytical and e-commerce business skills.
. Subject-matter expertise by ongoing industry, product related self
improvement.
. Company recognized ability to build long-term customer relationship
(Have several customer testimonials, managerial kudos & recognition
for client relationship).
. Sales Support & Training for product & service enhancements, changes.
. Hands-on Sales & Marketing Account Management, Account Relationship
Management experience
. Experience and certifications on SEM/PPC/Affiliate/CPM, managed
several hundred campaigns at the same time; over thousands of
keywords. Platforms: Google Adwords, Yahoo! Search Marketing, Bing,
DoubleClick, CJ
. Expertise and hands-on knowledge and use of SEO.
. Experience and education on Web analytics packages (Google Analytics,
WebTrends, Omniture)
. Knowledge and experience on various Databases (SQL, Access),
DataMining (KnowledgeSeeeker)
. Developed, designed and managed online stores & e-commerce solutions
(through various platforms,GUI packages).
. Advanced Analytical skills; in such analyzing numbers and making
marketing/business decisions
. Hands-on advanced level knowledge on Adobe Suite (PhotoShop,
Illustrator), HTML, CSS, web site editors (such as Dreamweaver)
Education
. MBA in E-Commerce, April 2002 - University Of Dallas, Irving, TX 3.70
GPA
. BBA in Economics, Sep.1998 - University Of Istanbul, Turkey 2.70 GPA
Certifications
. E-Commerce Management, April 2002 - University Of Dallas, Irving, TX
Experience
SuperMedia (SuperPages.Com), Coppell, TX - (Nov.2007 - Dec 2010)
Account Manager . SuperMedia.com
Managed & optimized portfolio of accounts for Online advertising
Campaigns for SuperMedia Client Services. Inside sales support working
with baseline of customers day to day. Customer service, inbound &
outbound calls/interactions with client base, sales and other
departments. Expertise in customer retention & client loyalty. Needs
analysis, research & plan market/competition positioning. Assessing
client needs working directly with sales and all corporate
departments. Reporting ROI metrics through analytics, tracking and
converting tools.
Quorum Design, Frisco, TX - (Jan. 2005 - Nov. 2007)
Web & Print Services .
Small Business Web & Print Services. As the owner & sole-operator of
the business; created business and marketing plans, designed and
deployed web sites, online stores, promoted print materials, deployed
marketing campaigns for small to mid size business.
Next Int'l, Inc., Farmers Branch, TX - (Apr. 2006 - Feb. 2007)
Sales & Operations .
Inside Sales/Sales Support; cold calling and lead generation, inbound
sales calls, online sales orders and customer product inquiries.
Supervised the operations of 35 to 45 high-end servers, workstations,
PC's a day. Scheduled product delivery times, coordinated the
inventory levels with management, and configured systems'
specifications hand-in-hand with the sales department & upper
management.
Advanced PC Products, Inc., Dallas, TX - (Jun. 2002 - Jan. 2005)
Online Sales & Marketing .
Deployed and maintained a new online store web site for the company.
Managed and analyzed the efficacy of the all marketing campaigns and
overall customer retention efforts. Managed all online orders and
customer relationships. Initiated and managed new strategic
partnerships with industry manufacturers. Maintained & managed all
online, direct & print marketing. Day-to-day duties included product
updates, online customer service, online order processing and
shipping.
Next Int'l, Inc., Farmers Branch, TX - (Apr. 2002 - Jun. 2002)
Internship on E-Commerce .
Worked as Part-time/Internship at the day-to-day operations. Assisted
on Online Store management and fulfilling both Internet and will call
orders till payment process. Get trained on customer retention &
customer service. Responsibilities included; purchase orders,
inventory levels, returns, and payments.
Franchise & More, Inc., Istanbul, Turkey - (Dec. 1998 - Dec. 1999)
Account Manager .
Customized franchising models for industrial and organizational
structures. Worked with Finance, Operations, and Sales & Marketing
Departments for building Franchisee Relations. Created daily reports,
managed multiple projects simultaneously. Coached other Account
Executives as the Management Assistant reporting directly to
management.
References
References are available if requested.
Online References
. LinkedIn : http://www.linkedin.com/in/bkaya
. Xing : http://www.xing.com/profile/Burcin_Kaya5
. Vizibility: http://vizibility.com/burcinkaya
. Personal: http://www.bkaya.com/
. About.Me: http://about.me/bkaya
. MyOnePage: http://myonepage.com/burcin
Skills
. Sales & Sales Operations
. Outside Sales, Inside Sales, Sales Support, Account Management
. Customer Retention & Loyalty
. Customer Experience, Satisfaction & Relations
-
. Online Marketing
. Market Analysis
. Direct Marketing, Email Marketing
. Survey Tools -Qualtrics, UserZoom, Survey Pro
-
. E-commerce (Sales & Marketing)
. Landing Pages & Page Optimization
. Web Analytics
. Adobe Creative Suite & MS Office Suite
. HTML + CSS