Manager Project
Resume:
LAURA A. KRAKOFF
Kew Gardens, New York 11418
*********@*****.***
SUMMARY:
Creative Operations Manager with global and diversified experience and expertise in the areas of:
Traffic Management; Prioritizing Work Flow for Copy and Creative Teams; Establishing
Timetables; Interacting with Vendors; Print Production. Additional fields of competency:
On-Time Delivery Cross-Functional Collaboration
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Project Management Exceeding Productivity and Accuracy Metrics
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Process Efficiencies Research
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PROFESSIONAL EXPERIENCE:
L'OREAL USA, INC., New York, NY 1992-2009
Creative Operations Manager - Luxury Products Division
Promoted through a succession of positions providing the opportunity to expand knowledge and
expertise in the areas of Marketing Services and Creative Operations.
Active member of a cross-functional steering committee that developed a company-wide
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electronic art process (including preparing, routing and releasing art as well as routing and
returning proofs) that was designed to create time efficiencies and cost savings.
Collaborated with laboratory staff in France and New Jersey to assure accuracy of
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ingredients and compliance with requirements regarding regulatory issues, safety and claims
for product text.
Designed a new and comprehensive project announcement document form to be used with
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an electronic workflow system that streamlined the completion and distribution of the forms,
resulting in significant savings in time and paper costs.
Led and developed a multi-departmental effort (comprised of members from the copy,
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creative, marketing and legal areas) that revised global packaging copy for over 200 sku’s
and assured compliance with international legal regulations.
Successfully led a packaging text revision project for over 250 sku’s that incorporated new
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ingredients for re-formulated products, was delivered on-time and assured compliance with
R&D and international/domestic legal regulations.
Supervised the creation and on-time release of artwork for four new brand launches in one
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year, with compressed timelines that included routing all related items and keeping all major
stakeholders informed of the progress of these time-sensitive elements.
SAATCHI & SAATCHI, New York, NY 1988-1992
Traffic Supervisor
Managed print advertising and point-of-purchase projects for clients including: Burger King;
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Helene Curtis; Philips Lighting and Sterling Optical, achieving a track record for on-time
delivery and accuracy.
Successfully managed Traffic function that consistently met/exceeded metrics.
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Created Traffic manual, systems and procedures that resulted in increased efficiencies for the
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Wegener Division.
Executed print production assignments with accurate, on-time results.
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Resume of Laura Krakoff, Page 2
BOZELL ADVERTISING New York, NY 1984-1988
Traffic Supervisor
Key member of team that created computerized Traffic/Production system, and continued to
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serve as lead liaison to IT once system was implemented and had achieved significant time
savings and other improvements.
Managed Traffic Department with increased efficiency and productivity.
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EDUCATION:
BA, Fine Arts, Queens College, Flushing, NY
PROFESSIONAL DEVELOPMENT:
Marketing – New School, New York, NY
French Classes – French Institute/Alliance Française, New York, NY
Computer Graphics, Advertising Art, Comp Lettering and Figure Drawing – School of Visual Arts,
New York, NY
Figure Drawing – The Art Students League, New York, NY
SOFTWARE APPLICATIONS:
Excel, Word, Microsoft Project, Outlook
COMMUNITY OUTREACH:
President - Condominium Board
Co-founder and Co-president - Neighborhood organization of condominiums and cooperatives
Board Member - Advertising Production Club of New York
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