MARIELISE
GARCIA
***** ** *** *******. *****, FL 33170
Home 305-***-**** . Mobile 786-***-**** . Email: ********@*********.***
EMPLOYMENT
****-**** ******* ************** *****
Account Manager
Newlink Communications hired me to serve as the Senior
Account Executive for the Cancun Convention and Visitors
Bureaus North American market. In this capacity I was
responsible for handling all the client relations, media
relations and celebrity initiatives for the U.S. and
Canada. In addition, I handled all the media relations for
3 FAM trips and more than 10 individual site reviews within
a six month period of time. Assisted in coordinating a
promotional visit by Pauline Frommer to the destination of
Cancun and included a North American satellite media tour
garnering more than $100,000.00 in media exposure. In
addition, I have secured placement on the NBC Today Show
for the destination.
2006-2009 PPR Communications
Vice President
Responsibilities entailed all aspects associated with seven
national travel accounts, and the management of five
account executives and two account coordinators. Created
and presented new business proposals and presentations.
Coordinated, managed and delivered results for more than
five national press trips.
2005-2006 Everett Clay Associates
Account Executive
As an account executive for three accounts, I managed their
day to day PR client activity. Duties included but were
not limited to writing press releases, pitching the media
for story placements, conducting media interviews and
compiling client's monthly reports.
2004-2005 O&M Custom Advertising Inc
Owner/Sales
Initiated and created a specialty advertising company. O&M
provided businesses with all their promotional product
needs. Through my efforts, I was able to retain such
clients as Brickell Motors and the Orange Bowl Committee.
2003-2004 Hong Kong Trade Development Council
Media/Marketing
Duties entailed promoting Hong Kong to SME's in the
Florida, South America and Latin America regions.
Responsibilities included all press and media relations.
I successfully coordinated the Miami-Dade and Broward
County Missions to Hong Kong. In addition, I was
responsible for overseeing all aspects of our data bank
updating procedures and trade inquiries.
2001 Becker Consulting Services, Inc
Account Executive
Duties included strategizing media outlets according to the
clients' needs, writing press releases and media alerts,
creating media teasers, pitching the media and proactively
pitching the client's strengths to the various media
outlets.
1999-2001 Weber Shandwick Worldwide
Account Coordinator
Duties entailed creating media lists, writing press
releases and media alerts, and pitching the media.
EDUCATION
Cambridge Who's Who
Member since 2007
Florida International University 2001
Bachelors Degree in Psychology with a minor in communications
St. Brendan High School 1995
Diploma
SKILLS
. Excellent and established relationships with top national journalists
. Experience in handling international clients and working with
international journalists, mostly from Latin America, Mexico and the
United Kingdom.
. Bi-lingual (English and Spanish)
. Manger experience: While serving as Vice President at PPR
Communications I managed of team of up to 8 employees and 7 accounts.
. The use and knowledge of social media
. Proficient on: Microsoft Word, Power Point, Access, Excel, & Internet
. I am a very organized person that welcomes teamwork and is always
willing to go the extra mile.