Management Manager

Scott Carmichael - Portfolio

vrose***@gmail

I have been working in digital media since 1995, when the web first started

to catch on and businesses and traditional media began to pursue revenue.

I have worked on fascinating projects to build and grow digital media

companies. This portfolio highlights projects and positions that represent

the arc of my career. (Click on logos)

2005 to present, Web 2.0 +

Since 2005, I have been involved with 10 start-ups as an executive or advisor.

My role is co-visionary and lead product developer. I typically engage and

manage creative and development resources, write marketing, product and

business plans, and help make the key strategic and tactical decisions that

advance the effort.

[pic] I have been working on DigSound since 2006 with one

partner and a few consultants. We have secured key

business partners, Nielsen Media and SESAC, a US

performing rights organization. This summer we

released our first for-pay product and have made

other important progress in our quest to streamline

music licensing and provide an accessible way for

all music rights holders to protect and monetize

their assets.

[pic] JibJab was a true-blue start-up experience. A

brilliant, dedicated, hard working brother duo, at

a key pivot point in their history. As a Sr.

Director, I was the architect and co-creator of

JibJab's push from hit maker to virtual goods

merchant. We developed an e-card business called

JibJab Sendables and Starring You! Today this

virtual goods platform sustains a 60-person company

and entertains millions. (2007/08)

Not all start-ups succeed. Get Back was funded by

Shout Factory!, the founders of Rhino Records. I

wrote two plans for GetBack. The first plan

involved vetting large catalogues of music, TV and

film for release online. Writing the plan was

vivid because of Shout Factory's rich perspective

and connections. The second plan became GetBack, a

portal for all things retro. It was not

successful, but the idea is captivating. Nostalgia

has great social media hooks! (2006)

2000 thru 2004

During the years between the web's first wave and the next, I was a Manager at

BearingPoint Consulting, formerly KPMG Consulting. (Partial list of projects)

I was part of highly successful NY-based Media and

Entertainment practice. We won plumb assignments

at major media companies for systems integration &

change management. I managed client executives

and teams of developers, designers, and analysts

to deliver high profile projects. We connected

business systems to campaign, customer and asset

management systems to help drive key areas of the

enterprise such as member retention, customer

billing, and cross-channel marketing campaigns.

In 2003/4, AOL was transitioning its focus from

narrow-band ISP to a free media portal. I co-lead

a CRM project that allowed all departments to

create cross-channel campaigns based upon their

definition of the customer. The system managed

access based upon the member's account status

followed by her session status. All levels of AOL

staff could then execute targeted campaigns from a

single dashboard to realize the paradigm of "right

message to the right person at the right time,"

Working at the New York Times was fun. We were

very close to the pulse of the age-old business.

We were developing a high tech, ad management

system while sitting in the same cube farm as

print advertising reps. The web portal we built

serves major agencies, contract and regular

classified advertisers. The systems processed

orders from a web portal including all financial

and insertion management. The technical work was

fascinating as was the change management tasks

associated with teaching union veterans how to

work with and adopt (like?) a new set of tools.

1995 thru 2000, Web 1.0

The outset of my new media career was focused on creating digital solutions to

meet the needs of small business, municipalities, media companies and local

markets.

Web 1.0 ended with a bang. I landed a job as

Product Manger at Classified Ventures. I was

tasked with leading the redevelopment of our real

estate properties into a singular portal,

HomeFinder.com. It utilized my web development

skills and my 8 years as a commercial real estate

advisor. It was a 9-month sprint, which helped

secure key Board and partner support and launched

to general praise and a favorable Wall Street

Journal front-page article. Today, Homefinder

generates over $60MM/yr and serves millions of

consumers and hundreds of small businesses. (2000)

I started my new media career at Guy Gannett

Communications. We were a locally owned,

100-year-old media company. Our CEO and management

team were LA Times execs living the Maine

lifestyle. It was a great 1.0 experience. We

simply put a very good newspaper, The Portland

Press Herald, on the web and sold from this viable

platform. My team addressed the needs of small

businesses, state agencies and major corporations.

Our core client base was our newspaper and TV

properties. From that base we generated new

business throughout the region. My division was

profitable in its second year as we delivered high

quality, affordable web solutions. (1995-1999)

I reside in Los Angeles, CA and am the proud father of Josephine and Wake.

I grew up in the Pacific Northwest and attended Columbia University, in

Manhattan.

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