Marketing Business Experience .Net Director Development

Resume of Shikha Bagchi

**** ****** ***** ******,

Chaska, MN 55318

Email: *******@*********.***

Direct: 952-***-****

M: 443-***-****

Summary

Search engine marketing professional with extensive experience in Search Engine Optimization (SEO), Pay-per-

click Marketing (SEM/PPC), landing page conversion/optimization, and web direction. Passionate about driving

business through Search Engine Marketing.

Areas of Expertise

• Pay-per Click Marketing (PPC/SEM) • Search Engine Optimization (SEO)

• Interactive Marketing - Strategy/Implementation • Web direction for Usability & optimal Search

• Landing Page Optimization/Conversion • Display & Contextual Advertising

Work Experience

StarTribune 2007 - 2011

Director of Search Marketing, SEO/SEM

• Led strategic planning & execution of all SEM and SEO initiatives for StarTribune.com, Vita.mn

and other company websites

• Conducted site audit (technical, architecture, content and design) and provide

recommendations/direction for redesigned sites and on a continuing basis for consistent high ranking &

traffic acquisition

• Provided SEO guidelines for bloggers, mobile sites, and Classifieds for traffic and revenue

generation

• Provided guidelines for Landing Page optimization & conversion

• Developed annual plans to promote existing sites and offerings, new product launches, and key

initiatives

• Partnered and led cross-functional groups and teams, such as Classifieds, News, Creative, and

Web Development, and provided direction for proper SEO implementation

• Planned and allocated annual budgets for SEO, SEM and Online Marketing campaigns

• Identified, evaluated, and managed search consultants and vendors, including Google, Yahoo,

and Bing

• Developed business processes for maximizing return on investment for paid search programs

• Led strategy & delivery on all search initiatives to ensure peak performance following industry

best practices, search trends and usability guidelines

• Monitored and analyzed metrics and provided campaign direction based on data to meet

business objectives

• Developed/supervised competitive analysis reports, keyword research, ad copy creation & testing,

ranking reports and solved search engine indexing & crawling issues

Boston Scientific 2006 - 2007

E-marketing Strategist

• Developed & executed SEM and SEO strategies for BostonScientific.com and product sites

• Designed, developed, and directed the implementation of online marketing programs, including e-

mail campaigns, Display marketing, product animations, and webcasts

Resume of Shikha Bagchi

2613 Clover Field Circle,

Chaska, MN 55318

Email: *******@*********.***

Direct: 952-***-****

M: 443-***-****

• Planned and implemented online strategy for the redesigned Boston Scientific corporate website

and mini sites.

• Helped set program budgets in alignment with business priorities

• Led matrix team of 5–10 full-time employees and outside consultants to provide cost-effective,

high-quality e-marketing programs

Public Technology Institute 2001 - 2006

Portal Director

• Led the development and implementation of the Institute’s websites and web projects

• Conducted usability testing for all websites and applications

• Performed analysis of online metrics and developed online marketing strategies

Maxim Group 1999 - 2001

Web Designer

• Designed intranet/extranet websites & graphics

• Conducted usability testing for all website projects

U.S. Foodservice 1999 – 1999

Web Designer

• Helped launch & manage a new e-commerce website

• Designed and maintained the corporate website

Northern India Patrika (English Daily) 1976 – 1985

Sub-Editor

• Edit the Foreign News section and Sunday Magazine of the newspaper

Technical Knowledge

Google AdWords, AdWords Editor, PPC campaign management, keyword research, competitive analysis and

SEO recommendation, landing page conversion/optimization, conversion tracking for PPC, Omniture, Google

Analytics, WebTrends, website traffic analysis/strategy, web usability, HTML, CSS, JavaScript, Microsoft

FrontPage, Adobe Dreamweaver, Macromedia Flash, Adobe Premiere, Adobe Photoshop, Adobe Illustrator,

Microsoft Office.

Education

• Webmaster Certificate, Johns Hopkins University, Baltimore, MD

• Certificate, Computer Graphics and Visual Communications (Award for Academic Excellence),

Catonsville Community College, Baltimore, MD

• Diploma in Journalism, Bharatiya Vidya Bhavan, India

• Bachelor of Arts, English Literature (Major), Lucknow University, India

Resume of Shikha Bagchi

2613 Clover Field Circle,

Chaska, MN 55318

Email: *******@*********.***

Direct: 952-***-****

M: 443-***-****

Affiliations

• Member of SEMPO (Search Engine Marketing Professional Organization), a global organization

serving the SEM industry and Marketing professionals.

• Member of various digital and Search groups such as SEO SEM (Search Engine Optimization &

Internet Marketing, Digital Marketing, Minneapolis SEO Forum etc.

U.S. Citizen

Contact this candidate