Celine Cardwell
Phone: 917-***-**** Email: ********@*****.***
PROFESSIONAL EXPERIENCE
Smiling Planet, Los Angeles (December 2010- May 2011)
DIRECTOR OF SALES AND DISTRIBUTION / OPERATION MANAGER
ACHIEVEMENTS
SALES
o Set up a network of representatives, agents and distributors trough
the U.S, Europe, Scandinavia, Asia and Australia.
o Interacted with network of distributors/ agents/ reps; synchronized
sales and shipments for overseas distribution.
o Selected appropriate assortments and negotiated discount/ pricing
with distributors.
o Searched appropriate companies in United States and overseas to
develop co-branding.
o Expanded wholesale account via prospecting; Interact with key
accounts
o Created marketing tools for Smiling Planet network. Look-books, blast
emails, line sheets
o Set goal for US representatives
o Handled public relation
OPERATION/ CUSTOMER SERVICE
o Primary point of contact for customer service
o Received purchase orders
o Primary contact with warehouse; coordinated and facilitated all
shipments.
o Checked stock availability before sending order to warehouse
o Verified orders against bulks to confirm all quantities and styles
have been ordered and pricing is correct
o Collected payment information and provided order confirmation to
customer.
o Reported late and cancelled styles to customers.
o Handled all shipping windows extension and cancellation
o Handled order-tracking status; return authorization request.
o Executed stock transfers and reorders
o Assisted with sourcing and production
Lolligo high-end multi-brands Showroom/ Distributor, New York, NY (July
2009- November 2010)
( Brands: Ferd, kit+ lili; old soles; go gently baby; smiling planet; kids
on roof, peas and queues; zid zid kids)
SALES MANAGER
ACHIEVEMENTS
SALES
o Selected brands to be distributed and represented
- Research and expend appropriate brands.
- Added eight successful brands in one season (apparel and accessories).
o Identified and expanded into new sales channels
o Aggressively researched and managed new accounts
o Set sales goals for each brands; issued sales reports
MERCHANDISING/ OPERATION
o Set and merchandise showroom for market
o Reviewed, edit and create assortments for each collection before market.
Follow up on cancelled styles during season and inform customers.
o Designed and created booth for trade shows
o Handled set up and logistic for all trade shows
Egg Baby, Brooklyn, NY (August 2007- July 2009)
DISTRIBUTION/SALES MANAGER
ACHIEVEMENTS
DISTRIBUTION/SALES
o Sourced representatives and distributors through the US, Canada and
Europe
o Interacted with representatives and distributors
o Synchronized sample production sales and shipments for distribution
o Set sales goals for U.S representative. Provide selling and marketing
tools.
o Coordinate international sales with international distributors
o Issue monthly sales reports
o Plan, organize and execute the yearly sales meeting
o Developed and expand U.S wholesale accounts via extensive prospecting.
. Major new accounts added included Barneys NY, Neiman Marcus and Chasing
Fireflies.
Oeuf, LLC, Brooklyn, NY (December 2006- July 2007)
SALES MANAGER
ACHIEVEMENTS
SALES
o Launched the first woven collection "Oeuf Clothier"; exceeded projected
goals for fall 07 season.
o Managed all aspects of existing knitwear collection and doubled category
sales in one season.
o Coordinated all aspects of sales including meeting with buyers and
researching prospective clients, analyzing sales data, organizing trade
shows
o Took over all aspects of merchandising
o Assisted in sourcing, production, costing.
Marie Chantal, LLC, New York, NY (July 2005 - November 2006)
SHOWROOM/ SALES MANAGER (High- End kid's apparel)
ACHIEVEMENTS
SALES
o Coordinated all aspects of the New York City showroom, including:
- Shipments, payments, online sales (via www.mariechantale.com) and public
relation
- Stock management, invoicing and entering database into ACCESS
- Creation of Excel worksheets with prospecting log books, client database,
sales reports and analyses.
o Coordinated all aspects of sales including meeting with buyers and
researching prospective clients, analyzing sales
o Developed and expanded wholesale accounts via extensive prospecting
(major new accounts the added the first season included Saks 5th Avenue,
Barneys NY, Bloomingdales and Chasing Fireflies)
Groupe Zannier, high-end multi- brands Showroom New York, NY (August 2003 -
July 2005)
ACCOUNT EXECUTIVE
ACHIEVEMENTS
SALES (Jean Bourget, IKKS, Tartine et Chocolat, Floriane)
o Sold the collections to wholesale accounts by appointments or at trade
shows; accounts include specialized boutiques, department stores and high-
end websites and catalogues.
o Developed and expanded wholesale account via extensive prospecting
o Maintained excellent business relationship with clients by responding to
their questions and managing issues quickly and reliably
o Interacted daily with France and Import/Export division to resolve
issues
Porthault.NA (High-end linen company) New York, NY (January 2002- August
2003)
ACCOUNT EXECUTIVE/ EXECUTIVE ASSISTANT TO CEO
ACHIEVEMENTS
Developed and expanded wholesale account
Process orders and coordinate special orders with French factory
Handle customer service.
Provide administrative and professional support to CEO
Responsible for heavy calendar management
Handling frequent travel arrangements
Expense reports
Meeting coordination
STRENGTS
o Fluent in French, English and Spanish
o High energy sales enthusiasm
o Analytical sales-oriented business skills
o Charismatic personality
o Self motivated
o Detailed oriented
o Excellent communication skills
o Keen eye for visual merchandising
o Flexibility to handle change
o Able to prioritize
o Excellent knowledge of infant, baby and juvenile industries.
B.T.S Tourism and Leisure E.S.C.E.P Elite 2000, Paris, France (1995-1997)
Degree in advance training in tourism, languages and business including
law, economics and marketing
BACCALAUREAT Art & Literature, Evreux, France (1993-1994)
Graduation examination leading to university entrance