Sales Assistant

DEBORAH M. BUCK

*** **** ******* ****. **, Palm Bay, Florida 321-***-**** *-****@***.**.***

Results driven Category Manager with strong analytical skills used to create actionable consumer and

shopper category insights. Adept at identifying opportunities to develop categories and have a proven

track record of successful selling and marketing presentations. Highly competent at building successful

partnerships with clients and customer teams to achieve desired results.

SUMMARY OF QUALIFICATIONS

• Experienced in development of actionable consumer and shopper category insights that apply to assigned

customers and markets and identifying opportunities for category growth.

• Developed numerous Customer Category Reviews/Business Reviews, Top to Top Presentations, and New

Item Presentations.

• Expert on utilizing and leveraging syndicated data bases.

• Experienced in analyzing, creating and implementing space planning/assortment projects for various

customers with a high degree of success.

• Able to utilize space planning software to create and edit Planograms.

• Proficient in the following software, programs, databases: MS Office (Excel, PowerPoint, Word, Outlook,

Publisher); Seibel, Xlerate 2.3, IRI, Apollo, CPGN, Acrobat, Hyperio Essbase, Extensity. Also have experience

using Spectra and Fresh Facts.

PROFESSIONAL EXPERIENCE

SARA LEE FOOD & BEVERAGE

Orlando/Palm Bay, Florida

Category Insights Manager February 2008 – September 2011

Central Wholesale Team

Provide full category management support for Central Wholesale Team Accounts. Also work with other teams in the company as

needed (ie., Winn Dixie, SuperValu, Publix, etc.) Work directly with field sales, management and accounts. Primarily responsible

for team, customer, market and consumer analytics and insights based on consumer metrics and utilizing syndicated data bases.

Highlights of Accomplishments:

• Created and presented a sales presentation to close core item gaps for a Florida customer. Out of the 10 missing core

items, 8 were authorized. As a result, the customer has an added over $60K for a six month period and over 25K lbs of

product.

• Created a sales presentation for a Texas account to sell in an item that they had turned down numerous times. The item

was authorized due to the analysis of the category and market and the customer gained over a $100K in the first 10

months of authorization.

• Challenged in 2008 by upper management to implement Assortment/Space Planning projects to the wholesale channel

accounts, I worked with team members to sell in the projects and have since completed numerous successful

Assortment/Space Planning projects. Adept at implementing the entire process – from initial sell in, scanning in the

customer’s set, assortment and space analysis to the creation of a new Planogram.

• Implemented a successful Assortment/Space Planning project for a customer in South Carolina. The project brought a

7% increase in sales for test stores Refrigerated Department and all of the corporate stores were reset based on the

analysis.

• Upon request by a customer, created an Executive Summary for the Hot Dog category that is now used to train the

customer’s Category Managers.

• Received recognition for having the highest Return on Sales In Sara Lee at the Stars of Excellence Awards on February

1, 2010

• Received The Customer Capabilities Award at Sara Lee on July 27, 2011

Retail Planning Associate December 2005 – February 2008

Eastern Wholesale Team

• Siebel administration,

• Generating weekly sales reports

• Managing deductions and check production

DEBORAH M. BUCK *-****@***.**.*** 321-***-**** PAGE 2

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• Utilized syndicated data bases (IRI and CPGN mostly) to provide analytical support to team members in order

to facilitate sales and meet company goals.

Administrative Assistant August 2002 – December 2005

Southeast Dinner Division

• Creating weekly sales reports using SPARK/Essbase and Compass

• Assisted region and business managers in clearing deductions and creating promotions; providing various

reports as needed using Compass and/or SPARK

• Gathering IRI data for all regions in the SE Retail Dinner Division

• Preparation of PowerPoint presentations for various meetings

• Preparation of expense reports; and, coordinating conferences/ meetings, which include travel scheduling,

lodging, meeting rooms, meals, and activities.

CITY OF TITUSVILLE – CITY ATTORNEY’S OFFICE

Certified Legal Assistant/Paralegal (Part Time) June 2002 – October 2004

Titusville, Florida

• Legal research

• Drafting of pleadings and correspondence

• Trial preparation and assistance

• Docketing

• Case and file management.

STRICTLY LEGAL

Certified Legal Assistant/Paralegal /Legal Secretary October 2001 – June 2002

Brevard County, Florida

• Various temporary legal secretarial and paralegal positions.

MARICOPA COUNTY ATTORNEY’S OFFICE -- GANG/ROP BUREAU

Certified Legal Assistant– Assistant Bureau Chief July 1999 – May 2001

Phoenix, Arizona

• Legal research

• Drafting of pleadings, correspondence and discovery documents

• Docketing

• Trial preparation

• Officer interviews

• Preparing computerized presentations for use at trial

• Retrieval of court and police records.

• Maintained the Gang Statistics Database in Paradox.

• Assisted the Special Assistant to the County Attorney in Police Shooting Reviews and participated in the

Shooting Review Committee meetings.

• Assisted the Legal Assistant Bureau Chief in supervising employees. Trained new paralegals and mentored

interns.

EDUCATION

UNIVERSITY OF PHOENIX, PHOENIX, AZ

BS in Business Administration, 1999

DEBORAH M. BUCK *-****@***.**.*** 321-***-**** PAGE 2

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PHOENIX COMMUNITY COLLEGE, PHOENIX, AZ

AAS in Legal Assisting, 1995

NORTH AMERICAN COLLEGE, PHOENIX, AZ

Certificate for Legal Secretary, 1987

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