Marketing Management

K ATHRYN B ULL B URKE

**** ******* ***** • Concord, Ohio 44077

*****@***************.***; www.kcreativeonline.com • 440-***-****

Accomplished copywriter and marketing specialist with the unique blend of creativity and marketing expertise

to create copy that engages targets and makes an immediate, lasting impact. Skilled at transforming technical

information into easily understood language. Combines a passion for meeting audience needs with marketing

best practices to deliver measurable value.

KEY STRENGTHS:

• Ads / Promotions • Internal/External Corporate Communications

• Brand Promotion • Project Management

• Content Management • Videos

• Copywriting • Web / Interactive

• E-Marketing

PROFESSIONAL EXPERIENCE

K CREATIVE – Cleveland, OH 2009 – present

K Creative provides professional writing and editorial services on a freelance basis.

Freelance Copywriter

Provide copywriting and editorial services, including: gap analysis and content inventories, developing editorial

workflows, helping clients develop brand voice. Write web copy, videos, articles, and collateral for local and

national clients in the medical, professional services, technology, and marketing industries. Clients include

accounting firms Burr Pilger Mayer and Ernst & Young, and strategic marketing firm Nottingham Spirk.

ERNST & YOUNG LLP – Cleveland, OH 1990 – 2009

Ernst & Young is one of the Big Four accounting firms, and one of the world’s largest in professional services.

Marketing Writer (2000 – 2009)

Created wide portfolio of award-winning print and electronic communications collateral, including: ads; e-

newsletters; e-mail campaigns; web copy (landing pages, home page teasers); feature stories; brochures; and

videos. Leveraged marketing knowledge to generate new ideas for content presentation. Edited brochures and

white papers for subject matter experts to conform to company voice, style, grammar, and brand guidelines.

Wrote e-mail and social media copy for recruiting promotions.

Selected Contributions:

Authored digital content on Sponsorships & Events pages of www.ey.com/us, for sponsorships with

Fortune magazine, World Economic Forum, and the US Olympic Ski Team, to reinforce brand

attributes and cross-promote the firm’s thought leadership. Second month after debut, page views,

visitor sessions, and thought leadership downloads increased by 90%, and average visitor sessions

expanded by nearly a minute.

Co-developed and wrote Welcome Wire electronic external newsletter to keep new recruits with delayed

start dates engaged with the latest company news. From the first issue, the newsletter measured an

above industry average of a 50% open rate, and 9% click-through rate. (Both are double the accounting

industry average, according to “Email Marketing Benchmarks and Stats” on www.mailchimp.com.)

Promoted from writer to editor for “Road to Palm Springs.” Managed writers and web production team,

edited and fact checked stories, obtained management approvals, and troubleshot deadline roadblocks.

Composed home page teasers for www.ey.com/us to drive readers to content. Also wrote landing pages.

Wrote award-winning internal webzine feature stories to drive employee engagement in corporate core

values and goals, and program participation.

K ATHRYN B ULL B URKE

P age 2

Achieved go-to writer status for Recruiting & Lifelong Relationships Group through seamless service

and consistently delivering quality content. Managed full editorial schedule, requiring imaginative

writing, project management, and premium time management skills.

Wrote scripts for videos that were shown at the Entrepreneur Of The Year awards gala as nominees in

each category were announced, similar to the Academy Awards shows.

Interviewed CEOs of billion dollar companies for the Ernst & Young Entrepreneur Of The Year

magazine, a publication targeted at key decision makers of high-growth companies. Tapped to interview

CEO, with less than 48 hours notice to research the subject and fly across country, an effort lauded by

managing editor as “life saving,” as it enabled her to meet very tight print deadlines.

Composed external client communications and professional capability brochures for various market

segments. Edited internal, web and collateral copy to align with the corporate voice and writing style.

Direct Mail Coordinator (1990 – 2000)

Counseled clients on direct marketing best practices, coordinated direct mail programs and performed database

design. Formatted executive communications to corporate voice and formatting standards. Procured and

negotiated direct mail project bids and managed vendor relations. Managed client and prospect distribution lists.

Selected Contributions:

Created business publication sales program that led to a spin-off of the core company.

Authored business case, costs/benefits and ROI analyses for direct marketing functions.

Co-designed CRM database of 200,000 names, and managed $1 million postal budget.

Designed literature fulfillment tracking system, facilitating thought leadership marketing efforts.

EDUCATION & TRAINING

Bachelor of Arts in Journalism / Advertising, OHIO STATE UNIVERSITY

Training: Lake Communicators e-Marketing Workshop, 2010; SEO Course, Search Circus / PCSD Community

Education, 2010; Dreamweaver Course, Lakeland Community College, 2009

AWARDS

Lake Communicators APEX Gold Award

2009 - Profile of Red Hat, Inc. Chairman Matthew Szulik

IABC Vision Award of Excellence

2002 - Profile of Three Guineas Fund CEO and Founder Catherine Muther

IABC Vision Award of Merit

2009 - Profile of Red Hat, Inc. Chairman Matthew Szulik

2008 - Welcome Wire e-newsletter for new hires

2008 - Entrepreneur Of The Year Retail & Consumer Products Finalists videos

2005 - “Webcast Adds Power to War on Cancer.”

IABC Vision Honorable Mention

2005 - Profile of Curves, Inc. CEO Gary Heavin

2004 - Profile of Ernst & Young managing partner Julie Kunkel

2003 - Profile of Luigino’s, Inc. CEO Jeno Paulucci

2000 - Sponsorship & Events landing pages on www.ey.com/us

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