Marketing Management

Marnie Suzanne Nemcoff

Phone: 818-***-**** Email: *******@*****.***

Objective To obtain a management position in marketing or corporate communications.

Summary of 17 Years in Financial Marketing; 10 in Management Capacity

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qualifications Experienced copywriter and graphic designer

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Able to communicate well with clients and co-workers

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Team Player

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Meet strict deadlines

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Creative self-starter who can successfully carry an idea from conception to

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completion

Detail oriented and able to multi-task efficiently

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Won four national marketing awards, including the Gold award from the

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Professional Marketing Association of Credit Unions creating and producing a regional

television commercial

Accomplishments

Developed and implemented successful Kids Club, Business Banking,

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Health Savings Accounts, and Student Banking programs

Redesigned four corporate websites to become more marketing-oriented

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and, as a result, increased page hits by over 50%

Created month-long Auto Loan promotion that resulted in over $2 million

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in new loans

Education 2001 California State Polytechnic University Pomona, CA

Masters in Business Administration

■ Specialized in Marketing Management

■ Graduated with Honors

1995 California State Polytechnic University Pomona, CA

B.S. Marketing Management

Professional November 2003 – Present Matadors Community Credit Union Chatsworth,

experience CA

Vice President of Marketing

■ Develop annual marketing plan and budget

■ Create all marketing collateral, including brochures, statement stuffers,

website, posters and direct mail, and Annual Report

■ Create and place advertisements – print, outdoor, TV

■ Write and distribute press releases

■ Maintain and update website content

■ Supervised Marketing Specialist

■ Business development

■ Product development

■ Member of ALCO committee

■ Attend monthly board meetings

■ Active with local Chambers of Commerce

■ Social Media including Twitter, Facebook and Blog

March 2001 – November 2003 Parsons Federal Credit Union

Pasadena, CA

Marketing Director

■ Developed annual marketing plan and budget

■ Created all marketing collateral, including brochures, statement stuffers,

website, posters and direct mail, and Annual Report

■ Maintained website content

■ Implemented marketing programs and new product development

■ Coordinated activities between the credit union and advertising agencies

■ Held weekly staff meetings to inform and educate employees on marketing

programs and promotions, as well as compliance and banking issues

■ Traveled nationwide to off-site locations to recruit membership

■ Researched and tracked promotions

■ Created and evaluated marketing surveys

September 1997 – March 2001 University Credit Union Los Angeles, CA

Marketing Specialist

■ Wrote and designed marketing collateral

■ Assisted in creating marketing plan and budget

■ Coordinated and attended orientations and benefit fairs to recruit new

members

■ Coordinated financial seminars for credit union members

■ Informed and educated staff in marketing programs and promotions

■ Researched and analyzed promotions

March 1994 – September 1997 Coast Federal Bank Los Angeles, CA

Corporate Communications Officer/Editor

■ Wrote, edited, and oversaw production of employee newsletter

■ Wrote, edited, and placed community and promotional print ads and news

releases

■ Coordinated and attended speaking engagements for Corporate

Spokesperson John Wooden

■ Compiled research for, and wrote, annual Marketing Plan

■ Composed employee flyers and memorandums and organized company

events, such as Annual Picnic and Annual Awards Ceremony

Proficient on PC and MAC

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Computer skills Microsoft Office – Word, Excel, PowerPoint, Outlook

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Adobe – Photoshop, PageMaker, Illustrator, Acrobat

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QuarkXPress

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Macromedia Dreamweaver

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Basic HTML

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Awards/Community "40 under 40" Award - San Fernando Valley Business Journal, 2007

Involvement

Marketing Chair - Northridge100 Centennial Celebration of Northridge, CA for

Council District 12, LA City, 2010

Past Board Member and Marketing Chair - North Valley Regional Chamber of

Commerce. Also won Chairman's Award, 2009

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