A shley Benson
******.*.******@*****.*** • 314-***-**** • 3 Magnolia • St. Louis, MO 63124
Career Objective
Apply basic skill sets toward company expansion and profitable
growth through solid sales and marketing initiatives.
Strategize and execute new business and lead generation initiatives
Exemplary customer care, a team-oriented outlook and effective communication skills
Creative problem-solving skills, especially relating to customer service
Digital Engagement Coordinator – St. Louis, Mo 2/11 – 7/11
Created original digital content for internal and client brands
Launched and nurtured brands on their social media platforms, including launching a
Facebook page and growing it to over 100,000 fans
Analyzed reports and provided insight about digital engagement performance of brands
Developed relationships with fans and social media influencers in the market space
Maryville Technologies: Marketing Analyst – St. Louis, MO 8/10 – 1/11
Spearheaded prospect call strategy to attract potential clients to attend
informational event and pre-set formal sales calls resulting in hosting two events
Championed development of social media, helping company establish itself as a
credible technology resource leader
Clarified and confirmed database specifications of client contact information
Pink Magnolia: Sales Associate at a Lilly Pulitzer Signature Store - St. Louis, MO 1/10 - Present
Built and cultivated social media enterprises (primarily Twitter and Facebook),
which more than doubled fan base and increased awareness of in-store
promotions
Stimulated largest single day sale by developing great rapport with key customer
Created one-on-one relationships with customers which contributed to
record spring revenues
Country Squire Cleaners: Customer Service - St. Louis, MO 11/09 – 08/10
Energized customer interaction and improved customer service especially during
machinery down time
Helped customers identify and solve problems to their satisfaction
Managed store and oversaw problems as they arose while manager was on vacation
Javelin Inc: Intern at Experiential Marketing Agency - St. Louis, MO 6/09 – 10/09
Monitored and expanded start-up’s social media platform, then leveraged its
larger fan base to increase product awareness and create relationships
Doubled number of R&D initiatives for clothing start-up company
Virginia Historical Society (VHS): Intern - Richmond, VA 1/08 – 5/08
Leveraged interest in history to substantially upgrade the quality of fact checking
Proofed manuscript before publication (VA Magazine of History & Biography) by
reviewing referenced essays, primary documents and book reviews
Education
University of Richmond: Richmond, VA 8/05 – 5/09
o B.A. Political Science; History Minor
The Center for Economic Research and Graduate Education of Charles Summer 2008
University (CERGE): Prague, Czech Republic
Other
Development Office, Children’s Museum of Richmond - Richmond, VA
Teacher, Sunday School: Ladue Chapel Presbyterian Church - St. Louis, MO
Kappa Kappa Gamma Sorority: University of Richmond, VA and St. Louis, MO
Proficient in French, Microsoft Office, Club Field Hockey and Lacrosse, High School and Sorority Alumni Boards