Sales Manager
Resume:
Kristen Putnam
**** **** ******** ****** #***
Fresno, Ca 93720
*********@*****.***
EXPERIENCE: 04/2000- Present- Sales Manager; Account Manager, Sales,
Marketing, Staffing and Consulting
02/2011- 06/2011 Business Development Manager, Spherion Corporation:
Responsible for generation new business within the Fresno and Madera County
market. Establish and maintain client relationships. Developed new
business plan by following up on business leads from internal and external
sources. Used appropriate sales tools in the marketing effort to include,
organizational and departmental profile, marketing calls report and
territory management.
06/2009-11/2009 Director of Sales, Homewood Suites by Hilton Fresno: My
duties as the Director of Sales included generating sales leads and
servicing accounts for the 119 room Homewood Suites . I was also
responsible for making cold calls, managing existing and new client
relationships, maximizing revenue management, and working with all hotel
departments to deliver a positive experience for the guests. I was also
responsible for compiling competitive intelligence, daily and month reports
and annual marketing plan and budgets. The core responsibilities of my
position were to also establish relationships with local and national
groups and corporate accounts. I have a good understanding of market
shares, competitiveness, pricing, positioning and revenue management. I
also review information on sales meetings, conventions, training classes,
overnight travel, and other functions held by organization members to
select prospective customers for hotel services
12/2007-2/2009 Corporate Sales Manager, Visalia Marriott Hotel: My duties
as a Sales Manager included generating sales leads and servicing accounts
for the 195 room Marriott Visalia Hotel. I was also responsible for making
cold calls, managing existing and new client relationships, maximizing
revenue management, and working with all hotel departments to deliver a
positive experience for the guests. I was also responsible for compiling
competitive intelligence, daily and month reports and annual marketing plan
and budgets. The core responsibilities of my position were to also
establish relationships with local and national groups and corporate
accounts. I have a good understanding of market shares, competitiveness,
pricing, positioning and revenue management. I also review information on
sales meetings, conventions, training classes, overnight travel, and other
functions held by organization members to select prospective customers for
hotel services. I was able increase our corporate client base by 25% in
2008. I won several national accounts which lead to increase volume of room
nights not only for 2008 but 2009 as well.
07/2006-7/2007 Marketing Director, Palm Occupational Medicine: Responsible
for developing and implementing strategic business plans and creative
promotions for two occupational medical clinics with over 75 business
customers. Directly responsible for achieving bi-weekly sales goals and
providing continued client/customer satisfaction. Supervise 2 office
assistants and 1 other marketing assistant.
. Established and maintained 70 of the 75 customers currently enrolled with
Palm Occupational Medicine creating revenues of over $250,000 dollars per
year.
. Noted as "having the best marketing plan ever seen" during last year's
company's assessment when compared to my peers and competition.
. Rated top medical marketing executive in Visalia, California for year
2006 to year 2007.
11/2005-07/2006 Advertising Account Executive, Visalia Times Delta:
Responsible for selling monthly Your Health Monthly Sequoia Regional
Magazine to new customers in a highly competitive market. Created and
developed a flexible marketing strategy that captured the Visalia Times
Delta target audience.
. Within 4 short months, I created a flexible sales strategy that grew
company revenues by 7%.
. Served as the company advisor to top management on what stories to cover
based off market forecast, changes and trends. I did this by being out
"in the field" and having an innate ability to know what the customer's
interests were.
. Out of 4 other market competitor papers, we outgrew the competition by 2%
using the flexible marketing strategy created under my watch.
03/2005-11/2005 Area Manager, The Payroll People Inc., Business Services:
Responsible for ensuring day-to-day functions and activities fell within an
authorized budget of $100,000 dollars per year. Performed career
development activities including shadowing and supervisory
responsibilities, while assisting with the recruitment, selection, and
development of sales staff.
. Commended by the Department Head as having one of the most organized
bookkeeping methods he has seen in over 7 years.
. Led by example, and "encouraged team members to have the freedom to act
based on purpose and shared values. As a result, we were empowered to be
responsible for the desired results."
02/2004-03/2005 Area Manager, Innovations Successful Salon Services, Inc:
(Started as part time night and weekend position) Responsible for
approaching "cold and warm markets" in my assigned territory and to achieve
sales target goals by updating or maintaining the salon's "Best Practice"
requirements.
. Used a personal power-line to genuinely influence potential customers
about the products we offered. I called the power-line "CHOG". The four
letters stood for Crazy, Happen, Open, Great. I would carefully observe
what type of person/prospect I approached and would say I know this sounds
"crazy" but I just so "happen" to be involved with the next national salon
and I'm looking for beautiful people like yourself to give our products a
try. Then I would ask are you an "open-minded" person? They would
normally say "yes" and then I would say "great" let's exchange business
cards and I'll get back to you and shoot you an email!
. Created a fast effective approach to introduce potential clients to our
business while saving time and dollars by using "CHOG".
06/2003-06/2004 Account Manager, Robert Half International, Inc:
Responsible for recruiting top local professionals; interview and identify
temporary contract employees to place them in well-matched jobs.
. Resolved any customer service issues quickly and efficiently to maintain
the highest level of customer satisfaction.
. Maintained a consistent, company discipline and attendance policy.
06/2000-03/2003 South Valley Account Manager, Remedy Staffing: Responsible
for recruiting top local professionals and staffing leading companies with
the best talent money could buy.
. Staffed highly qualified individuals to US Cold Storage, Haagen Dazs,
Pregis, etc. These candidates all had high retention rates and were
successful at being efficient and detailed oriented employee.
. Responsible for the overall profitability of the Visalia Branch.
. Opened branch in June of 2000 and had secured $5,000,000 worth of revenue
for the branch with in the first six months of being opened.
ACTIVITIES:
Civic and Community Activities: Member of Visalia Chamber of Commerce
(Ambassador), Tulare Chamber of Commerce (Ambassador), Tulare County
Society of Human Resource Management, Wish Upon a Star Foundation and CASA
of Tulare County, City of Fresno Chamber of Commerce, City of Clovis
Chamber of Commerce and Fresno Convention and Visitors Bureau, HRACC,
Leukemia and Lymphoma Society.
OTHER EXPERIENCE: Computer proficient in all Microsoft applications.
EDUCATION
Redwood High School
Graduated June 1988
General Studies
Act 2000 Certification
HR Recruitment Certification
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