Human Resources Marketing

MIKE KENNEDY

*** **** ********** ******

Chicago, Illinois 60614

773-***-**** (cell)

***********@*******.***

Portfolio/Resume Website: mikekennedy.virb.com

Education

Lake Forest College, Lake Forest, Illinois

Bachelor of Arts Degree in English, Creative Writing, May 1997

Second City Training Center, Chicago, Illinois

Improvisation, December 2010

Work Experience

Draftfcb, Chicago, Illinois

Copywriter

June 2007 - Present

-Creating the voice for the Peterbilt Parts and Service, including all

direct

-Working on new business pitches

-Concepting ideas and writing copy for Draftfcb clients new campaigns

including: Kmart, Motorola, KFC, State Farm and Brinks Home Security

-Highlights include:

Winning 2009 BMA Tower Award for DYNACRAFT branding campaign

Kmart radio spots airing nationally

United Airlines, Chicago, Illinois

Freelance Copywriter

November 2006 - June 2007

-Wrote internal communications for senior human resources leadership

-Crafted answers to employees' questions regarding company policy

-Arranged presentations for human resources management

Williams Labadie, Chicago, Illinois

Copywriter

November 2005 - August 2006

-Wrote print, web, radio and packaging copy for WL clients

-Worked with account executives to create compelling marketing

collateral

-WL clients I worked with included: Advanced Medical Optics (AMO),

GELITA, Solucient and SciClone

-Highlight:

Wrote copy for 2006 Medical Marketing & Media Best Consumer Ad

Campaign finalist

Magnani Continuum Marketing, Chicago, Illinois

Copywriter

September 2004 - September 2005

-Wrote print, web, radio and TV copy for MCM clients

-Worked with account executives to create compelling marketing

collateral

-MCM clients I worked with include: CNA, New York Water Taxi, The

Libman Company, Town Square Wheaton and MacGregor Golf

-Worked with new business and strategy teams on various opportunities

Activities

Lake Forest College Chapter of Delta Chi Fraternity, 1995 - Present

Lake Forest College Theater Department, 1993 - 1997

Lake Forest College General Assembly, 1995 - 1996

Lake Forest College Cross Country Team, 1996

References

Available upon request

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