Sales Marketing

TZU-TING (ANNA)HUNG

*** ******* **, ******, ** 08817

(C) 215-***-****

Results-driven, dynamic, and creative professional with broad-based skill

set in marketing and sales management. Excel in developing and nurturing

critical strategic partner and customer relationships including Fortune 500

companies. Effective interacting with domestic and international cross-

functional teams to create value and revenue growth. Consistently achieve

customer excellence awards with emphasis on understanding customers'

business and needs. Demonstrate ability in business acumen, collaboration,

and communication providing proactive solution. Core Competences include:

. Key Account Management

. Exceptional Relationship Builder

. Motivational Team Leader

. Ability to Influence

. Diversification: National and International Culture Understanding

. Cost and Price Management

. Marketing and Product Planning

. Market, Consumer, Competitor Research & Analysis

. Develop Marketing and Sales Material

. Product Branding and Positioning

. Trade shows and Conference

Experiences

Marketing Specialist/Planner, Archtech Electronics Corp, Dayton, NJ

2008-Current

AEC is a preferred OEM partner of Fortune 500 telecom and datacom companies

for structured cabling, networking accessories, fiber and RF products with

factories in the US, Taiwan, and China.

Develop and execute marketing strategies and projects to achieve short and

long term business goals and objectives. Communicate with key accounts

frequently to understand clients' market demands and provided direction to

engineering and production. Obtain timely market information to ensure

advertising efficiency and genuine customer satisfaction. Analyze industry

demand and potential product development opportunities to retrofit obsolete

products annually.

. Research product trends, influence product and engineering management

to diversify and expand offerings for datacom, telecom, audio-video,

and residential markets.

. Work closely with business development team to form strategic

partnerships for co-marketing and joint warranty; enables AEC to

tender large multi-million dollars enterprise projects.

. Direct factories to achieve 100% product quality and delivery

requirement

. Analyze market pricing and updated price lists for all sales channels;

increased sales volume by 30% through creative bundling and

integration of solutions.

. Build and maintain strong relationships with domestic and

international clients, overseas factories and vendors resulting in win-

win business partnerships.

Sales Operation Specialist, Archtech Electronics Corp., Dayton, NJ

Jan. 2006-Dec 2007

Managed large global projects between OEM accounts and overseas factories

to achieve goals. Effective managed RFP cycle from proposal through

delivery, ensuring customer delight. Negotiated with supply chain in

Request for Pricing requests. Initiated and planned marketing materials

such as website design, product brochures, and e-advertising for sales

channels. Conducted market research and analysis; identified and delivered

actionable recommendations to business development team for potential

opportunities.

. Managed Fortune 500 relationships to optimize product availability and

cost; increased account margins by 30%

. Researched and identified specific market sector exhibitions;

generated new leads leading to 20% business growth.

. Led productivity and cost reduction projects; resulted in 20%

productivity and cost reduction.

Purchasing Specialist/Planner, Viewmicro Computer System Corp., Edison, NJ

Oct. 2004-Dec. 2005

Viewmicro Computer System was a computer hardware and consumer electronics

wholesale/reseller company.

. Negotiated with major vendors to secure volume pricing and delivery;

reduced overhead by 30-50% .

. Managed supplier incentive programs; doubled annual sales volume.

. Examined EAU and analyzed end-user computer/ electronics market to

forecast, plan, and manage inventories.

. Researched, analyzed, and summarized market trends to invigorate sales

functions and establish price strategies

. Planned and arrange cost-effective logistics; reduced annual freight

costs by 60%.

Education

Saint Joseph's University, Philadelphia, PA Master of Science in

International Marketing

Marketing Research Institute International (MRII) Certificate of

Marketing Research

Marketing Research Association (MRA), ESOMAR, University of Georgia

Honor

Research Assistant Scholarship - St. Joseph's University, Marketing Dept

Languages

Mandarin, English, Basic Japanese, and Basic French

Computer Skills

PowerPoint, Word, Excel, Access, FrontPage

References

Available upon request

Contact this candidate