Marketing Project Manager

Becky McBride

**** ******* **** #****, ****, NV 89502

Phone: 775-***-****

Email: *****.*******@****.***

Objective

To utilize my marketing, advertising, public relations, social

media, and web project management skills as well as my sales and

customer service experience in a position that is professional

and innovative

Skills

. Marketing Communications (print ads, collateral, newsletters,

promotions, etc)

. Email Marketing

. Social Media Marketing

. Brand Management

. Advertising

. Public Relations

. Web site Project Management

. Marketing Analytics

. Event Coordination

. Tradeshow Management

. Account/Client Services and Support

. Community Outreach

Major Accomplishments

The main contact and coordinator of all aspects of marketing,

community relations, advertising, and public relations for

opening a large national and organic supermarket (Whole Foods

Market Reno) resulting in the fourth largest opening in company

history

Project manager for global contest site where the grand prize

was a trip to Denmark per global business office; coordinated

content, site cosmetics, marketing communications plan and

fulfillment obligations for 3 global business offices including

working with the US legal team and the Hong Kong web developer

Professional Experience

2010 - Present Independent Marketing Consultant, Reno, NV

. Brand Management for several clients to ensure their

marketing materials are consistent and professional

. Building Social Media programs for clients including

Facebook, Twitter, integrated blogs, email marketing

campaigns, etc to keep their marketing communications

consistent across all platforms to meet their goals

. Project Management to coordinate web sites from the cosmetics

of the site to organization of content so the web developers

can receive the information in an organized way to prevent

delay of development

. Provide web site, email marketing, and social media analytics

with explanations to clients so they can measure their online

marketing efforts

. Trade show coordination and implementation from the start

including designing and coordinating overall look of the

booth, coordinating booth needs and implementing them for the

show; securing marketing specialty products that will support

the booth as well as making certain the marketing materials

are consistent with the overall look and feel of the booth

. Various Project Management and Administrative duties as

needed by the client

2009-2010 Skagen Designs, Reno, NV

Marketing Coordinator

. Coordinated and implemented all Social Media campaigns

including Facebook, Twitter, and interfaced with Social Media

Agency for their blog outreach and one-to-one conversational

placements

. Closely collaborated with the PR consultants and ensured that

all PR opportunities were communicated, coordinated, and

reported upon

. Interfaced with Advertising agencies and communicated and

coordinated opportunities

. Submitted quarterly reports for PR/Social Media/Advertising

to management

. Worked closely with the Brand Activation Manager and other

stakeholders to support communication and implementation of

web based promotions.

. Tracked company website traffic, keyword search term

initiatives and advertising initiatives.

. Tracked email marketing campaign results and submitted

reports to management

. Coordinated website updates by acting as a Project

Coordinator and an interface between company and developer

. Global quality control and project coordinator for site

related issues and project implementation

. Communicated on a daily basis with internal and external

stakeholders to ensure everyone was aware of current or

upcoming projects, issues were clarified and projects

processed smoothly

2008-2009 David Branby Advertising, Inc., Reno, NV

Account Executive

. Liason between agency and client to ensure that the client's

needs and goals are met on each project

. Involved in meeting with new clients to help with

establishing the first set of needs and goals and return with

a strategy based on those

. Involved in meeting with prospective clients to establish an

initial pitch with overall strategy and marketing tactics

suggested

. Constant contact with clients to develop plan for upcoming

projects and overall communication needs

. Networked and established relationships with vendors to

secure best prices and products for clients' needs

2005-2008 Whole Foods Market, Reno, NV (began at Wild Oats Market Little

Rock, AR)

Marketing Team Leader

. Responsible for understanding the store's marketing and

business objectives and utilized them to increase customer

count and build basket size

. Solidified brand recognition and brand positioning

. Supervised, trained, developed, and lead store marketing team

members

. Analyzed and reported on success of marketing programs

. Creative resource for product teams to build sales

. Developed, maintained, and strengthened key community

relationships with non-profit, media and like minded

businesses

. Planned, organized, coordinated, and promoted monthly in-

store and community events

2000-2005 Trade Fixtures/Newleaf Designs, Little Rock, AR

National Account Sales Support

. Provided administrative and technical sales support for

national accounts including Jelly Belly Candy Company,

Masterfoods USA, Wal-Mart, and Hershey's

. Present at all meetings with national accounts and made

presentations on recommendations for upgrades, new, and

additional complementary products

. Liaison between client, sales team, design team,

manufacturing team, and shipping team

. Handled all national account issues including invoice

discrepancies, shipping errors, and design/manufacturing

flaws

. Assisted in coordination of tradeshows, marketing collateral,

web project management, and various marketing efforts and

activities

Education

2005 University of Arkansas at Little Rock, Little Rock, AR

Bachelor of Business Administration Marketing

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