Sales Customer Service

Roy Myrick

*** ********** ***** • Colleyville, Texas 76034

817-***-**** • *******@***.***

OBJECTIVE To secure aSales/Marketing/Operations position with a credible and financially sound company

that will capitalize on my strong communication skills, positive leadership abilities, team

buildingandnegotiation/closing strengths. Focusing on company goals to ensure company first

profits!

PROFILE Results-oriented Sales/Marketing/Operations professional with Wholesale Sales

experience within the Food, Beverage and General Merchandise Industry as well as a

background in Retail Store Management. Consistently recognized for the highest levels of

Customer Relations and the ability to work with all levels of management, as well as

individuals from diverse backgrounds and cultures. Areas of skill include:

• Strategic Planning • New Product Development

• Budgeting & Forecasting • National/Regional Retailers

• Cost & Labor Controls • Food Service

• Financial Analysis • New Market Planning/Execution

• Analytical Problem Solving • All Trade Channels

• Prospecting & Networking • Direct Store Delivery

• Addressing Customer Needs • Manufacturing Knowledge

• Execution and Result Driven • Warehousing/Logistics

• Launching/Introducing New • Creative Marketing

Products • Team Building

• Negotiations and Closing • Interviewing, Hiring, & Training

• Restructuring Operations • Developing Training Programs

• Managing Brokers • Performance Evaluations

Experience

La Familia Distributing – Specialty Food and Beverage 11/09 – Present

Vice President Sales and Operations Wholesale, Cash N Carry, Distributor, Retail, DSD,

01/11 – Present

• Responsible for total company Sales and Operations – Consolidator similar to DOT Foods

• Primary goal for 2011 to turn company around and become profitable(in process)

• Cleanse company of unprofitable customers while gaining new profitable customers

• Restructured company personnel and upgrade as well as coach the current personnel(completed)

• Strategically posture company for merger or sell(completed)

• Successfully gained numerous high volume customers based on contacts, relationships and prospects

Director of Sales 11/09 – 01/11

• Responsible for maintaining current customer sales while gaining new customers

• Gained several new customers while growing existing

• Achieved sales increase of $33M from $29M = +4M

Big Train – Extraordinary Mixed Beverage Company 09/08 – 11/09

Director of National Sales

• Responsible for National Sales Team, National Chain Customers, National Distributors

• Annual Sales of over $40M executed through DSD/CPG and On Line Internet distribution methods

• Manage existing customers while gaining new business by leveraging credible relationships in all channels

• Upgrade and coach Regional Sales Managers to higher caliber fact based sales personnel

• Increase Sales and EBITDA by strategic planning, cost cutting efficiencies and tactical executions that create a

WIN WIN for all.

• Creative Marketing in a tough economy that is creating PULL with end users.

Novelty Incorporated – General Merchandise/Direct Store Delivery 12/05 – 9/08

Vice President – National Accounts 06/- 9/08

• Responsible for National Convenience Store Retailers including 711, Circle K, Quik Trips, The Pantry, Quik Stuff,

EZMart including several small to mid size CStore retailers.

• Responsible for training and overseeing 5 Regional Account Managers.

• Create national marketing programs for company for all trade channels.

• Create national contracts for retailers and wholesalers

• Execute all financial goals to increase sales and profits for company.

• Prospect and deliver new and profitable business.

Regional Vice President 2/07- 05/08

• Accountable for Total Sales, Marketing and Operations

• Operational Geography: West, South, Midwest(half of US split down the middle)

• Sales Geography: Follow the Retailer or Nationwide(7-11, Quik Trip, etc)

• Financials: Responsible for All in Region. $40M in Revenue. Took bottom two Zones from the worst performers to

the top performers in 12 months.

• Personnel: 7 Direct Reports, 68 Total Reports plus assigned HQ Admin.

• New Business Acquisition and Current Business Execution

• Reduced turnover to less than half within 12 months after rebuilding with positive team leadership.

Business Development 12/05 – 02/07

Prospect and Gain new customers.Created position to focus on new business to expand customer base. Create

processes for opening large customers that require task management execution.

• Created complete process for prospecting, presenting, closing and contracting to setting and servicing with a

high level of seamless execution.

• Gained retailers small and large including Quik Trip and Town and Country and in less than a year.

• Trained new and existing management with new process to bring Team work culture to organization.

• Current focus of company is Convenience Channel. Leading the charge of diversifying into all channels of

outlets including Mass, Grocery, Travel including car care outlets.

• Creating Annual Planning internally for annual retailer planning.

SCOBEE FOODS 5/03 to 12/05

National Sales Director (10/04 to 12/05)

Developed, implemented, and managed strategic sales and marketing campaigns designed to maximize market

penetration within major accounts nationwide. Initiated high-impact team building strategies to maximize production

and increase market opportunities.

• Negotiated/executed contracts with new key customers including Race Trac, Walmart, Costco, DFW Airport, and

Greyhound. Doubled Total Modified Atmosphere Packaging Sales within 3 months.

• Consistently increased sales within Race Trac, HEB, United, and Gate Gourmet Airline Food Service.

• Re-negotiated or eliminated programs that created company losses.

• Expanded sales within National Retailer, Food Service, C-Store, Transportation, Vending, Catering, and

Government Industries.

• Restructured Total Business Operations. Saved dollars, improved efficiencies, and increased profit for

company and divisions.

* Managed Brokers and Distributors in the US.

Senior Operations Manager (5/03 to 10/04)

Oversaw Logistics, Sales, Marketing, and Administrative Support, with cross-functional responsibility to Manufacturing

and Purchasing, including Product Development and New Item Distribution. Cross-trained, coached, and motivated

employees for increased sales, productivity, and team interaction.

• Designed and implemented purchasing, sales, and routing procedures that optimized efficiencies, reduced

costs, and grew business 32% to $11.3 M.

• Grew C-store, grocery, and non-traditional business to capture untapped and non-competitive

opportunities.

• Expanded product line on refrigerated DSD trucks.

• Initiated share costing processes with major companies to reduce costs.

• Restructured routing for immediate cost and time savings – decreased customer service issues, increased per

store sales, and reduced fuel costs.

• Implemented margin mix strategy that increased profitability without decreasing sales.

• Increased sales 43% over prior year.

• Replaced fleet with improved, best value trucks.

• Assisted in merger with Deli Express to reduce liabilities based on financial issues.

CICLON BEVERAGE USA 6/02 to 5/03

National Sales & Marketing Director – 1 Year Contract

Managed nationwide sales and marketing efforts for a start-up beverage company.

• Grew monthly sales to over $100K in 6 months gaining authorization from over 8,000 stores.

• Gained contracts with national distribution including 7-Eleven.

• Set up distribution through all channels in US.

• Managed Internal sales force, brokers and distributors in US.

NABISCO BISCUIT COMPANY 1989 to 6/02

Regional Director – Dallas, TX (1998 to 2002)

Managed Marketing, Promotions, and Finance for 300 retail stores in a 4-state area.Generated annual net sales of

$200M. Developed and administered a $36M collective trade budget. Established and monitored customer business

teams in markets throughout region. Planned, presented, negotiated, and secured annual merchandising contracts

and commitments. Hired, trained, and supervised Customer Business Managers, District Managers, Sales Analysts,

Customer Sales Representatives, Merchandisers, Reset Specialists, and Administrative Assistants. Created local and

regional marketing strategies including store level incentives and consumer promotions.

• Reduced turnover by 6%, 2001 over 2000.

• Designed, negotiated, and implemented marketing promotions with Dallas Cowboys, Texas

Rangers, Dallas Stars, State Fair of Texas, and Texas Motor Speedway.

• Generated consistent sales increases and lowest overspends and deductions nationwide.

Regional Business Manager (1997 to 1998)

Planned and administered budgets, P&L, Regional Trade Funds, and Regional Marketing/ Promotions. Hired, trained,

and managed Customer Business Representatives and Business Analysts responsible for independent retailers in a

5-state region.

• Restructured an overspent trade funding budget to a positive while maintaining growth.

Customer Business Manager (1994 to 1997)

Directed headquarter calls for Winn Dixie Texas, Food Lion, Minyards Food Store, and numerous independent

operations. Communicated with sales force generating over $15M annually.

• Increased sales four consecutive years

• Increased market share from 38 to 62 in Winn Dixie stores.

• Took the two lowest market share retailers to #1 and #3 within two years.

District Manager (1992 to 1993)

Trained/supervised Customer Service Representatives and Merchandisers supporting $12M in sales.

• District Manager of the Year, 1992 with double digit increases and zero turnover.

Customer Service Representative (1989 to 1992)

Serviced up to 65 stores.

• Sales Representative of the Year, 1991 and 1992 from 240 candidates.

WINN DIXIE TEXAS GROCERY STORES 1978 to 1989

Location Director (1984 to 1989) Scanning Coordinator or Produce Assistant (1980 to 1981)

Co-Manager (1983 to 1984) Dairy Frozen Food Manager (1979)

Assistant Manager (1981 to 1983)

EDUCATION Tarrant County College,

American State University (completed by correspondence) Bachelor

of Science in Business Administration -1997

*ASU was closed in 2004 because of compliance with scholastic policies.

Extensive self-directed and company sponsored Management, People Skills, Diversity, and

Sensitivity. Psychological “Profiler” available.

Contact this candidate