Manager Development

Kathleen E. GUERRA

**** ******** ******, ******, ** 27712

Home 919-***-**** Cell 919-***-****

********.******@***.***

OBJECTIVE To help organizations effectively apply technology in support

of their training and learning objectives

Experience SAS INSTITUTE

5/02 - Present Cary, North Carolina

E-learning Manager, Education Division

. Managing a synchronous e-learning business; developed the

business from startup to over 3 million in annual

revenue

. Scaling the business through automation and integration with

existing processes

. Managing technical staff including applications development,

Citrix administration, and customer technical

support

. Managing a VDI environment to provide customers with access

to software over the Internet

. Leading organization in adopting technology and instructional

design standards to support distance learning

. Managing the development of the organization's first blended

learning courses for global delivery

2/01 - 5/02 Product Manager, Education Division

. Developed the business plan for a synchronous e-learning

business based on customer needs, market research,

Internet and technology trends, and revenue

objectives

. Managed the development of the first synchronous e-learning

course including instructional design and

development, course administration, technical

support, learner support, instructor training,

studio requirements, production and marketing

. Defined standards for the design and development of

synchronous e-learning

2/00 - 2/01 Senior Marketing Specialist, Education Division

. Managed the global certification program

. Managed marketing activities to increase the number of

certified customers

. Led the development of a customer mentoring service

. Managed the development of self-paced e-learning using

streaming media

6/98 - 2/00 Marketing Specialist, Education Division

. Managed the development of a global certification program.

Grew the certification program from startup to over

1,000 customers in the first year

. Worked closely with external suppliers to meet development

milestones, manage costs and ensure a positive

experience for customers

. Conducted market research on various IT certification

programs

. Implemented customer loyalty initiatives and customer events

to promote the program and increase exam

registrations

9/97 - 6/98 INSTRUCTIONAL DESIGNER (CONTRACT)

Durham, North Carolina

. Designed and developed classroom training to support client

organizational strategies and business initiatives

. Marketed and sold training development services to automotive

clients, including Toyota Motor Corporation

11/94 - 9/97 SANDY CORPORATION

Troy, Michigan

Instructional Designer

. Designed and developed training courses for classroom

delivery, self-paced delivery and delivery over

satellite and video conference for clients including

Ford Motor Company and Toyota Motor Corporation

. Wrote speeches for clients including Ford Motor Company and

General Motors Corporation executives

. Devised client proposals for various multimedia projects

. Wrote and managed the design of client newsletters

3/94 - 11/94 freelance writer

Chicago, Illinois

. Wrote articles that were published in the Chicago Tribune

. Wrote book reviews that were published in BookList Magazine,

a National Library Association publication

7/93 - 3/94 Kendrick Communications

Chicago, Illinois

Account Executive

. Managed and assisted in the public relations activity of ten

different accounts including one Fortune 250 company

. Devised public relations plans for clients

. Wrote client newsletters, press releases, feature articles,

and corporate profiles for both trade and consumer

press

Education Miami University

Oxford, Ohio

Bachelor of Arts

Majors: English Literature, Political Science

Miami University DolibOIs European Center

Luxembourg, Europe

COMPUTER SKILLS . Microsoft Office (Word, Excel, PowerPoint,

Outlook, Communicator)

. Adobe Connect Professional, Adobe Presenter, Adobe Captivate

. Citrix XenApp

. SAS Enterprise Guide

. Moodle

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