Marketing Manager

Marc Ziccardi

** ************ **** ( Sparta, NJ *7871 ( Phone: 973-***-**** (

*********@*****.***

Marketing & Advertising Manager

. Enterprising marketing professional with 14 years of experience in

corporate marketing and internal communications for multi-million dollar

companies across diverse industries.

. Respected leader of creative teams, multi-media divisions and corporate

communications departments. Ability to conceptualize and orchestrate

marketing campaigns that effectively reinforce and build brand images

while driving sales.

. Extensive knowledge of all aspects of e-Marketing, including: search

engine marketing (including Google pay-per-click campaigns), search

engine optimization, website & content development, online advertising,

social influence marketing, e-mail campaigns, e-commerce/customer

marketing and emerging online media.

. Expert in the technical, conceptual and content development of websites

and promotional campaigns. Proven ability to drive customer traffic,

generate response-rates and execute successful product launches.

Skills

Marketing Strategies & Campaigns Cause Related & Social

Website Optimization & Blogging Marketing

Creative Team Leadership Sponsorship & Event Marketing

Product Positioning & Branding Copywriting

Web, Video & Print Content E-mail Marketing

Development New Product Launch

Achievements

Strategically Increased Average Increased E-mail Sales Growth

Monthly Website Traffic 86.5% by 375% YOY.

YOY.

Negotiated over $1 million

dollars in value added

advertising through sponsorship

agreement.

Professional Experience

pny technologies - Parsippany, NJ

Global electronics manufacturer selling memory products & computer graphics

boards.

Contract Compliance Manager (Partnership & Digital Marketing Manager),

10/2007 to Present

Responsibilities include:

. Manages the development and execution of e-mail marketing campaigns, e-

tail copyrighting, web banners, collateral and consumer packaging to

completion in accordance with the appropriate timeline while ensuring

actual costs to budget.

. Involved with strategic marketing planning including: online, print,

website development/maintenance, event/tradeshow planning, as well as

coordination with product managers for product launches with lines

exceeding 6 million units with over $90 million in sales annually.

. Serves as chief business liaison between corporate sponsored partners,

and is responsible for managing all aspects of existing

licensing/sponsorship contracts. Partners include: National Geographic

Society, New Jersey Nets, and The White House News Photographers

Association.

. Implements initiatives that focus on increased product exposure and

profitability; creates promotions to expand reach of business

relationships, awareness of brand equity while reducing emphasis on price

to achieve maximum profitability.

. Performs all tasks involved in support of business relationship

including: product logistics, monthly travel to partner events, on-site

partner meetings and tradeshows.

. Responsible for all digital marketing efforts: writes and manages company

blog page, SEO management, Google Adwords campaigns, e-mail marketing and

website content development including web video production.

. Provides PNY management with monthly partnership and website performance

overviews.

POSNER ADVERTISING - New York, NY

Full-service advertising, marketing and PR agency with a core focus on the

real estate industry.

Senior Interactive Account Manager, 5/2007 to 10/2007

Responsibilities included:

. Overseeing strategic interactive marketing efforts strategies with web

site development, online banners, e-mail marketing, cost-per-click (SEM),

search engine optimization (SEO), as well as tracking and reporting.

. Managed large cross functional teams; ensuring quality of final

deliverables.

. Maintained day-to-day client activity; including project budget and

timelines while building strong client relationships to proactively grow

existing business.

. Budget/resource planning, allocations and management to ensure

profitability.

. Developed documentation, including sales proposals, creative briefs,

project plans and website architecture and project requirements

documentation.

TMP Worldwide - New York, NY

Leading advertising, direct marketing and communications agency.

Account Director, 1/2007 to 5/2007

Senior Account Executive, 9/2004 to 1/2007

Responsibilities Included:

. Managed support staff; coordinated comprehensive marketing efforts (some

accounts in excess of $3.5 million) via e-mail marketing, online banners,

cost-per-click (SEM), search engine optimization (SEO), website

development, collateral, print, direct mail, television, radio, and

outdoor/transit.

. Worked hands-on with clients to develop, manage and execute student

recruitment advertising/marketing campaigns for colleges, universities

and vocational schools.

. Created integrated media plans, coordinating efforts with graphic

design/interactive teams to ensure that brand guidelines and budget goals

were consistently met.

Wrote monthly online campaign analyses and performance summaries.

BERNARD HODES GROUP - New York, NY - San Diego, CA & Saddle Brook, NJ

Offices

Global advertising agency specializing in corporate recruitment and

communications.

Account Supervisor & Account Executive 1/2003 - 11/2003

Advanced through a series of promotions in three office locations from

entry-level to highest level account management position, culminating in

oversight of group account management team.

Responsibilities Included:

. Supervised account support staff; created monthly media plans; media

buying with numerous vendors including radio & television, wrote/proofed

copy for all aspects of preparing proposals and presentations.

. Managed client activity/revenue growth; development of promotion/co-

marketing objectives, strategies & tactics, client management, training &

development, budget management, communication strategy/creative

development, and legal compliance.

. Maintained strong client relations by providing strategic input and

proactively managing day-to-day business.

Account Coordinator & Senior Account Coordinator 3/1997 - 4/2001

. Provided client service assistance to multiple clients in the recruitment

advertising industry.

. Acted as a liaison with clients on a tactical level to gather assets for

projects, gain approvals, etc.

. Handled daily client contact, assisted a Vice President, performed

Internet research, up-sold agency services to clients, wrote/proofread ad

copy and placed print/online ads.

Education

WILLIAM PATERSON UNIVERSITY- Wayne, NJ

Bachelor of Arts 1996

. Major: English (Writing Concentration) l Minor: Journalism

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