Sales Marketing

Fernando Tellez

Address: **** ****** **, *****, **, 33314;

Phones: Cell: 954-***-**** (preferred contact phone) Home: 954-***-****

Marketing and Sales Executive

Over 10 years of success driving and developing national and international

marketing and sales strategies within competitive environment,. Expert in

positioning strategies to place product as leaders in most of the markets

attended. Highly, self-motivated, results driven, reliable professional

with over 10 years of experiences in different fields, markets and

products. Top skilled public speaker, bilingual: English and Spanish.

CORE STRENGHTS

International Marketing Strategic Marketing

Integrated Marketing

Strategic Planning

Client Relationships International Marketing

Strategic Planning Brand Management Markets

Profit Oriented Sales & Distribution

PROFESSIONAL EXPERIENCE

Integrated Global Marketing, Inc. Executive Director and Owner 2006-

current

Succeeded in developing an International Consulting Business with over 25

international projects, setting up companies legally and structuring them

to develop projects overseas, creating virtual sources to clients and

capacitating professionals in 4 colleges in International Business

Mistral International - Hospitality & Retail Businesses Executive Vice-

President Partner Jan 2001-Apr

2003

Success in marketing and sales of a complete institutional and retail soap

lines and food products in the hospitality market and food products for

retail stores as Publix and Sedano's, as well as Independent Grocery

Stores. Also accomplished development of a atrong market for soap brand in

Mexico. Sales were above $1 MM

Marketing and Sales Vice President Jan 1999-Jan 2001

Transmacro, Inc. Hospitality and Retail Businesses.

Top results in developing USA, Canada, Caribbean and South American markets

for hospitality soap, shampoo and hand and body lotions lines, private (as

Colgate Brand and Sweet Paper Brands) and own brands (First Choice).

International development of a retail laundry soap division for Venezuela

.Sales were above $12 Million

International Marketing and Sales Director Jan 1987 - Dec

1998

Varela S. A. (Now Unilever) Detergents, Soap, Detergents and Industrial

Colombian Multinational Company in Colombia

Succeeded in setting up branches and products in different markets such as

Brazil, Ecuador, Chile, Venezuela, USA, and Canada. Responsible for sales

of $100 million in Institutional, retail and industrial products.

ACADEMIC BACKGROUND

9/1993 ICESI University - Cali, Colombia MBA in International Business Top

Management, Main areas of this program: Global Marketing, Negotiations,

World Economy Trade, and Logistics

6/1981 Georgia Tech - Atlanta, Georgia, USA Marketing and Finance Major

(Continuing Education Program). Marketing and Finance Specialization.

6/1977 University of Los Andes - Bogota, Colombia, Bachelor's degree,

Industrial Economist, two programs, Business Administration and Economy.

EDUCATION & INSTRUCTION EXPERIENCE

Miami Dade College - Extension Program current

International Business Instructor - Online training to Small and medium

size companies, as well as top executives of multimillion dollar

Corporations in Colombia. Developer of 13 Seminars for Continuing Education

Program in Business.

Broward College - Extension Program - current

International Business Program. Developer and Instructor

NPTI - Vocational Program - current

Import/Export Program - Instructor

CNAD Academic Dean January 2005-April 1/2006

Professor of CNAD - Virtual Bachelor Program Marketing Department.

Professor of International Marketing, Strategic Marketing, Sales and

Marketing 1990-1999 for 9 MBA Programs in Colombia: ICESI, EAFIT,

UNIVALLE, Libre, CUAO University, UDES, North, USACA, and Javeriana.

UAO Academic Dean and Program developer of the International Business

Program. 1997-1999

AWARDS:

Best Instructor 2010 MDC College

Best Instructor MBA Program ICESI - 6 promotions

One of the best 100 Marketing and Sales Director in Colombia - 1986 -1987

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